“Through the DIGICOM platform, we were able to generate north of HK$600,000 in revenue and 1600+ sales at a ROAS of 10+ during one single quarter; through programmatic advertising and creative targeting Strategy” This is the compliment from our client on programmatic advertising, Hong Kong Rugby Union. One of our successful recipe is remarketing on […]
Tag Archives: Digital Marketing
Top 5 Link Building Methods for 2018 According to Advanced SEOs
Following the Google Penguin Update, there is a wide debate whether link building is still a valid offsite optimization tactics. The answer is still Yes. However your links should be built based on THREE core essentials: (1) relevant, (2) quality and (3) trustworthy sources. Email to us for a free #SEO audit on your website! […]
5 Signs Your Web Designer Knows Nothing About SEO
There are many issues on development tools, website design , IA, website architecture, web copy content, programming during #website development which will affect the organic searchability of your website upon launch. If you are planning a website revamp project, it is recommended that the website development process is led and driven by an #SEO expertised […]
Facebook Advertising changes for Reaching People that Live Abroad
Below is the article in 2015. In 2015 Facebook introduced the #expats targeting features that you can include or exclude expatriates groups from certain countries. However in 2017 Q4 onwards, due to policy of privacy and non-discrimination, this feature is modified that you can only include or exclude ALL expatriates (not certain countries) in your […]
6 Social Media Practices That Boost SEO
Google Penguin Update emphasized the trustworthiness of link building tactics as well as the value of social mentions and brand mentions. Following this, Social Media optimization and #SEO should be conducted in an integrated way to boost your organic web rankings. Email to us for a free SEO audit on your website! Search Marketing is […]
Lookalike modelling: the ad industry technique demystified | Media Network | The Guardian
“Through the DIGICOM platform, we were able to generate north of HK$600,000 in revenue and 1600+ sales at a ROAS of 10+ during one single quarter; through programmatic advertising and creative targeting Strategy” This is the compliment from our client on programmatic advertising, Hong Kong Rugby Union. Email to us to get a case study! […]
The Search Engine Market Share in China – 2018 – Marketing China
Baidu is still the major player accounting for the largest market share in search volume. Nevertheless there are emerging search engines in China which is gaining more popularity. 360 Search is one of these, however still more popular on desktop device. Another emerging search engine to keep an eye on is Shenma. Search Marketing is […]
Facebook quietly removes ad filter to target users based on their relationship preferences – Marketing Land
Most of you may be well aware that facebook algorithm started to skew towards paid traffic since 7 or 8 years ago. Today average facebook posts yield near to 0% of organic reach to your friends, followers or target audience. Social Media Marketers have to spend advertising dollars to promote the reach and exposure of […]
Google Search Engine Share
Google in most countries account for a majority of market share in search volume. The very few countries that Google is not a major player are China (Baidu), S. Korea (Naver), and Russia (Yandex). This explained why in our previous blogs, we spent much focus on Google #SEO and its algorithms. Email to us for […]
Website Relocation Checklist for SEO (Search Engine optimization)
Website migration doesn’t mean relocation of your web content to a new website address, it also involves transferring the accumulated #SEO scores and organic web rankings from the old website to the new website at page-to-page level. If you are planning a website revamp project, it is recommended that the #website development process is led […]