A comprehensive guide to SSL certificates – Search Engine Land

Website Trustworthiness is a major criteria of ranking factor. Installation of SSL certificates to enable a URL beginning with “https://” is definitely an additional score to your SEO.

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The benefit of using an SSL certificate is that it offers encrypted protection during the online transfer of sensitive information. (Indeed, you are required by the Payment Card Industry (PCI) to have an SSL certificate if you collect credit card information on your site.) SSL certificates can also help you gain your customers’ trust and protect against phishing schemes.

 

SSL certificates utilize a public and a private key, which work together to establish an encrypted connection. Typically, data sent between a browser and a web server is sent as plain text, which can leave you vulnerable to hackers.

 

Before we tackle those questions, let’s cover the basics. SSL stands for Secure Sockets Layer, a security method which allows for the encryption of data when being transferred over a server. SSL certificates help to protect the transfer of sensitive information such as credit card numbers, passwords and usernames, Social Security numbers and more.

 

Many SSL providers offer a wealth of add-ons, which makes comparing providers relatively difficult. This guide will help answer several common questions so that you can find the certificate that best suits your needs:

 

A full range of SSL products are available on the market today that cater to various domain and security needs. Though many webmasters are exploring the possibilities, hoping a move to SSL will boost their search rankings, it can be overwhelming to try to compare these options, let alone fully understand what you’re paying for.

 

 

The myth of the duplicate content penalty – Search Engine Land

Google Panda Update emphasizes no duplicate content of your web page over the cyberspace. By saying duplicate content, it does not mean duplicating copies in web servers at one or multiple locations. Different URLs (e.g. www.mysite.com, mysite.com or http://www.mysite.com) pointing to the same web page sitting in your web server is still counted as duplicate content.

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Search Marketing is only one of the media touchpoint in the consumer journey, more targeting to the advocacy stage in the buying cycle. To maximize the results of , a omnichannel media strategy is recommended. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard the audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

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Adding &filter=0 to the end of the page URL on a search for “raleigh seo meetup” will show me the exact same page twice. I’m not saying Meetup has done a good job with this, since they actually indicate the two versions (HTTP and HTTPS in this case) are both correct in their use of canonical tags, but I think it does show that the exact same page (or similar pages) are actually indexed, and only the most relevant is being shown. It’s not that the page is necessarily competing or doing any harm to the website itself.

 

People mistake duplicate content for a penalty because of how Google handles it. Really, the duplicates are just being filtered in the search results. You can see this for yourself by adding &filter=0 to the end of the URL and removing the filtering.

 

There are so many myths around duplicate content that people actually think it causes a penalty and that their pages will compete against each other and hurt their website. I see forum posts, Reddit threads, technical audits, tools, and even SEO news websites publishing articles that show people clearly don’t understand how Google treats duplicate content.

 

Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin.

 

Let’s put this to bed once and for all, folks: There’s no such thing as a “duplicate content penalty.” At least, not in the way most people mean when they say that. You can help your fellow webmasters by not perpetuating the myth of duplicate content penalties!

 

 

Top 5 Link Building Methods for 2018 According to Advanced SEOs

Following the Google Penguin Update, there is a wide debate whether link building is still a valid offsite optimization tactics. The answer is still Yes. However your links should be built based on THREE core essentials: (1) relevant, (2) quality and (3) trustworthy sources.

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Search Marketing is only one of the media touchpoint in the consumer journey, more targeting to the advocacy stage in the buying cycle. To maximize the results of , a omnichannel media strategy is recommended. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard the audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

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I will admit to some small satisfaction that our original research revealed the value of original research. Yes, according to the SEOs we asked, investing in original data and research is an efficient link building method a solid 70% of the time – making it the 1 most efficient link building technique.

 

In this article, I will break down the top five most efficient link building methods according to our SEO respondents, and teach you how you can use those same methods to boost your SEO.

 

What we found is while links are still crucial to website health, the focus has swung heavily away from quantity and towards quality. That means link building now takes more time, effort, and deliberate action than it once did, but the final payoff is still well worth the effort.

 

To answer that question, my team and I recently created a brand new industry survey. We polled 628 SEO experts (which included a mix of in-house SEOs, SEO agencies, SEO consultants, and small business SEOs) at SMX Advanced 2017 in Seattle. Then we published our findings in this Link Building Report.

 

While backlinks are, admittedly, just one out of hundreds of different signals, they remain one of the most important ranking factors in the SEO industry. Google’s algorithm keeps evolving, but at present, there is still no better way to measure the authority of your content or the trust others place in it.

 

 

The Search Engine Market Share in China – 2018 – Marketing China

Baidu is still the major player accounting for the largest market share in search volume. Nevertheless there are emerging search engines in China which is gaining more popularity. 360 Search is one of these, however still more popular on desktop device. Another emerging search engine to keep an eye on is Shenma.

Search Marketing is only one of the media touchpoint in the consumer journey, more targeting to the advocacy stage in the buying cycle. To maximize the results of , a omnichannel media strategy is recommended. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard the audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

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360 Search is the third largest Chinese search engine with 3.67% of market share. 360 Search is the Chinese version of Bing. 360 Search holds nearly 30% of the desktop search market share. Their main target is the small and medium business that are looking for advertising solutions. This strategy attracts a lot of small businesses that cannot support the expensive ad services on Baidu. Moreover, Qihoo360 only has a few advertisements, and the competition so rude as on Baidu. So this is a big opportunity for small and medium businesses.

 

Launched in 2004, Sogou is the second largest Chinese search engine with 6.67% of market share. Sogou (sogou.com) , owned by internet company Sohu, operates in the search engine market and offers a large game of Internet value-added services with the Web games. Primary products such as Sogou Pinyin input, and Sogou Web Directory. Last August, Sogou announced that its plan to focus on artificial intelligence and natural language processing for building a next-generation search engine, in order to become an “innovator and pioneer in artificial intelligence in China”.

 

Even if Google dominates search engine market in the US with nearly 65% of the market, Baidu came and changed the game, with over 80% of search engine in China.

 

In 2000, Li founded Baidu ( www.baidu.com) , the Chinese’s dominant search engine. The most important thing to understand about Baidu is that, it actually has the biggest market share of the Internet-search market in China. Baidu definitely won the Chinese search engine market, with more than 80% of market share. That’s incredible! If you still have a doubt about the importance to get visibility on Baidu, you have to review your position.No more Google here. If you’re in the US and need to look something up online, of course you will likely to use Google, but for someone in China is to use Baidu.

 

The total revenue of search engine market in China is 20.374 billion yuans this year, an increase of 29.21%  led by Baidu, Sogou, and 360 search. In 2018, Baidu is still the leader of China’s search engines market with 80% of market share, followed by Sogou with 6.63% and 360 Search 3.27%.

 

 

Google Search Engine Share

Google in most countries account for a majority of market share in search volume. The very few countries that Google is not a major player are China (Baidu), S. Korea (Naver), and Russia (Yandex). This explained why in our previous blogs, we spent much focus on Google and its algorithms.

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Search Marketing is only one of the media touchpoint in the consumer journey, more targeting to the advocacy stage in the buying cycle. To maximize the results of , a omnichannel media strategy is recommended. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard the audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

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The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. The new tutorial video shows all functionalities and illustrates how you can use the DIY analysis tool effectively.

 

Just in time for the start of the new Premier League season, Statista launches the European Football Benchmark: The first football study that compares the 5 big European leagues from a fan’s perspective. Find out everything about the Premier League, its clubs, sponsors and fans.

 

The world is waking up to the environmental impacts caused by plastic waste, and the European Union is declaring war on single-use plastics. This statistic dossier provides an overview of plastic waste generation, recycling and treatment and plastic marine waste in Europe.

 

This feature is limited to our corporate solutions. Please contact us to get started with full access to dossiers, forecasts, studies and international data.

 

Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.

 

 

Top 5 Ways Responsive Web Design Benefits Your SEO

“Mobile First” is one of the major Google aglorithm change recently. Make sure your website is responsive and mobile optimized.

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Search Marketing is only one of the media touchpoint in the consumer journey, more targeting to the advocacy stage in the buying cycle. To maximize the results of , a omnichannel media strategy is recommended. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard the audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

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In spite of the premonitions from the industry as well as published statistics, many still have not responded well to a basic and obvious demand – responsive web design.

 

Neither of these observations would have taken web designers and marketers by surprise. And yet, the slow response of both business and the online industry to the new state of the web is a little baffling.

 

As published in late 2016, we also saw that, of those people who only use one type of device, twice as many are using smartphones over desktop computers.

 

The web has moved forward at an incredible rate over the past year. Among the many changes, the inevitable happened. Mobile web browsing overtook desktop as the device of first choice for internet users.

 

In this environment, responsive design is no longer an innovation. Instead, it has become a standard component of any SEO plan, regardless of industry.

 

 

Black Hat SEO & Shadow Domains To Avoid

Shadow Domains is one of the black hat methodologies as mentioned in my previous blog. With black hat tactics, client was running the risk of being penalized by Search Engines or all web rankings gone when they changed the SEO service suppliers – in exchange of the short term benefits of seeing web rankings boost overnight with a literally lower price.

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Search Marketing is only one of the media touchpoint in the consumer journey, more targeting to the advocacy stage in the buying cycle. To maximize the results of , a omnichannel media strategy is recommended. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard the audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

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Search engine ranking is a numbers game, and Webmasters can create hundreds of shadow domain sites, all hosted separately that flood the search engines with thousands of phantom pages. This method is especially popular in highly competitive fields such as finance, pharmaceutical drugs, gambling and adult content. See

 

There are programs that create shadow domains automatically, such as the very comprehensive shadowMaker from fantomaster.com GmbH (www.fantomaster.com). ShadowMaker generates self-contained, independent websites for its customers with sophisticated scripts that differentiate people from spiders and redirect bona fide users. The scripts use a spider database that contains the spider’s IP address and attributes, and fantomaster.com updates the database several times daily.

 

The key to an effective shadow domain is the ability to redirect a human to the real Web page upon arriving on the phantom page, while letting the search engine spider scan the page.

 

A website set up for search engine spiders rather than humans. Shadow domains are indexed by the search engines just like all other sites on the Web, except the shadow domain is not for human visitors, and its content would look like gibberish. Pages are loaded with extra keywords that make the page look like top-notch content to the spider and help rank the page higher in the search results. Also called a “cloaked” site, the pages are known as “phantom pages.”

 

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How to write meta descriptions for SEO (with good and bad examples) | Search Engine Watch

Meta Descriptions are no longer an important factor on organic web rankings, but only have more impact on CTR%. Many web developer who claimed that their website include for FREE might only mean they fill out the meta keywords or other meta tags. Moreover mostly the keywords filled up in the meta tags may not be out of results of keywords research, but randomly adding some words, but not keywords. You need to probe them more in-depth to find out more. If you are planning a website revamp project, it is recommended that the website development process is led and driven by an SEO expertised project manager.

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A beautiful website alone will not earn you much website traffic or sales revenue. A holistic strategy and tactful implementation is your answer to increase sales revenue. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

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If you use an SEO plug-in, such as Yoast, you can add a to the ‘meta description’ section, and you can preview an example of how it will look in search engine results pages (SERPs):

 

The meta description is the short paragraph of text placed in the HTML of a webpage that describes its content. The meta description will then appear under your page’s URL in the search results. This is also known as a snippet.

 

As Kristine Schachinger described in our previous guide to meta tags back in 2012, meta tags are HTML elements that provide information about a webpage for search engines and website visitors.

 

Following on from our incredibly popular guide 22 SEO essentials for optimising your site, I thought I’d follow up the advice on meta tags and answer all of the above questions.

 

What is a meta description? How do you write one? Why are meta descriptions important? Do they actually help with search engine optimisation? What are some good and bad examples?

 

 

Black Hat Vs White Hat SEO

Understanding the difference between black hat and white hat SEO will give you a good judgement to evaluate SEO agency. DIGICOM adopts only white hat SEO approach from keywords research, website audit to onsite and offsite optimization and ongoing reporting. It reduces the risks of penalization by Search Engines in black hat methods. And once high web rankings are achieved, the results will be long lasting even after you stopped the SEO service.

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Search Marketing is only one of the media touchpoint in the consumer journey, more targeting to the advocacy stage in the buying cycle. To maximize the results of , a omnichannel media strategy is recommended. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard the audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

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Traffic from Black Hat SEO is never last long. You might get traffic for the days, the weeks and even for the months but they are always of low quality and are not worthy to stand on the quality sites.

 

Quality content; Creating quality content is important because it shows the search engines that your site is unique and appropriate to display. Researching keywords that are both short and long tail and are relevant to your site is necessary to do as well. Be sure to include keywords naturally in headings, link anchor texts and page titles. Furthermore, it is important to add new relevant content regularly. The more content-rich your site is, the better as it will appear to be more valuable to the search engines, human visitors and webmasters who would most likely link to your site. Although creating quality content may be time consuming, it will be well worth it in the long run.

 

White hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine. Techniques that are typically used in white hat SEO include using keywords, and keyword analysis, doing research, rewriting meta tags in order for them to be more relevant, backlinking, link building as well as writing content for human readers. Those who use white hat SEO expect to make a long-term investment on their website, as the results last a long time.

 

Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. Black hat SEO focuses on only search engines and not so much a human audience. Black hat SEO is typically used by those who are looking for a quick return on their site, rather than a long-term investment on their site. Some techniques used in black hat SEO include: keyword stuffing, link farming, hidden texts and links, and blog content spamming. Consequences of black hat SEO can possibly result in your site being banned from a search engine and de-indexed as a penalization for using unethical techniques.

 

Major difference between White Hat and Black Hat is that White hat is ethical and Black hat is unethical. These both are basically two different methodologies to implement . White hat includes working and using only original and unique content and data. It also includes avoiding spam links and spamming. Black hat includes using duplicate data and involves spamming. You can read more about it :- Black Hat SEO v/s White Hat SEO – What’s the Difference?

 

 

Matt Cutts officially resigns from Google – Search Engine Land

Matt Cutts though left Google in 2016, is one of the major figures who shaped today’s Google algorithm. To secure impartiality in Google organic web ranking free from advertisers’ influence, the Google’s Team of Search Quality previously led by Matt works independently; and is in a good position to claim themselves as Google SEO experts, but not other Google teams in any geo-offices. Follow his blog to learn more will be of benefit to you.

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Search Marketing is only one of the media touchpoint in the consumer journey, more targeting to the advocacy stage in the buying cycle. To maximize the results of , a omnichannel media strategy is recommended. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard the audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

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Matt Cutts was one of the first 100 employees at Google. He was one of the most well-known Googlers within the search marketing industry. He has spoken at many of our conferences and provided invaluable contributions to our industry and to Google. But it was time for him to move on and work on big government problems instead of working on problems at Google.

 

In mid-2016, he started working with the US Digital Service team, and he has enjoyed it so much, he decided to make it official. He is officially no longer on leave with Google. He is now the director of engineering of the USDS.

 

Matt Cutts first went on leave at Google in 2014 and decided to extend his leave shortly thereafter. Then in May 2015, he was replaced in his job by an unnamed Googler. After that, he confirmed he was still on leave with Google.

 

Matt Cutts, the former head of search quality at Google, has announced he officially resigned from Google as of December 31, 2016. He has decided to stay on with the US Digital Service and has been appointed the director of engineering for that governmental department.

 

Working for the government doesn’t pay as well as a big company in Silicon Valley. We don’t get any free lunches. Many days are incredibly frustrating. All I can tell you is that the work is deeply important and inspiring, and you have a chance to work on things that genuinely make peoples’ lives better. A friend who started working in this space several years ago told me “These last five years have been the hardest and worst and best and most rewarding I think I will ever have.”