20 Best Digital Marketing Tools You Should Consider In 2019

Digital Marketing Tools

Before we start our journey from target audience segmentation and buyer persona build-up, qualitative and quantitative research is the crucial pre-requisites. Here are the 20 best digital marketing research tools you should consider in 2019 on audience research, competitive intelligence, marketing landscape insights and more.

Canva allows users to make use of customized photo filters, manipulate text, create images from scratch or use stock photos, designs or background images and it also provides different social media network images size dimension all done with an easy drag-and-drop technology.

Visual marketing has become a very important aspect of marketing especially in 2018. With consumers retaining 80 percent of what they see and only 20% of what they read, it’s no wonder that it has become so important for businesses to integrate visual marketing into their business marketing strategy.

Of course, digital marketing can help any business (no matter the size) to achieve so many things especially if used properly with the right digital marketing tools, each aimed at addressing different aspects of marketing.

Conversion rate optimized digital marketing tends to lead to more conversions and generates better revenue and lastly, facilitates your engagement with your target audience, potential customers and even customers.

Digital marketing has become very important for many marketers even those formally dedicated to traditional marketing. Apart from the fact that it provides an equal playing field for various businesses of different sizes to grow together, digital marketing is also much more cost effective than traditional marketing.

Curated from 20 Best Digital Marketing Tools You Should Consider In 2019

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Digital Marketing Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

Learn more about our classroom course, live webinar course or on demand course

You may sample our One Day Trial Course before making the decision to take the full course

Email to us for Consultancy on Programmatic Advertising

Brand Safety in 5 Levels

Programmatic Brand Safety

Brand Safety in display advertising is the measures to protect your brands from exposing to inappropriate content. Over the years, I also saw brands overlooked to put brand safety in place in their display advertising campaign resulting into big catastrophe.

Brand safety can usually be put in place in the programmatic ad platform by excluding your brands in inappropriate content in 5 levels:

1) Digital Content Label – Exclude Adult content (DL-MA), Audiences with parental guidence (DL-PG) or Mature audiences (DL-MA)
2) Sensitive content categories – Exclude adult, gaming, alcohol, violence, accidents, tragedy, political sensitive and more
3) Placements level (Blacklist Specific URLs or apps with inappropriate content)
4) Contextual Keywords Level (Put negative keywords)

You may also subscribe to 3rd party ad verification technology such as Integral Ad Science (IAS) to enforce brand safety for your ad campaigns

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

Learn more about our classroom course, live webinar course or on demand course

You may sample our One Day Trial Course before making the decision to take the full course

Email to us for Consultancy on Programmatic Advertising

RSS – A SEO tactic in the past or a future strategy you should focus on?

SEO & RSS feeds

Both RSS feeds and Sitemaps are written in XML. Google’s John Mueller has stated that RSS feeds do help them index a site, especially one with many pages like an e-commerce site. However after some time Google’s John Mueller said on Twitter that RSS feeds do not help your web site rank better in Google or Google News. He technically said “no” to the question for a “a news website, does RSS Feed help to rank better in Google?” The answer is the same for a non-news site.

The reason is that most good webmasters now also write a sitemap, always accessible in the footer/navigation/sidebar, depending on the type of site.

However the added benefit of an RSS feed is that, many people subscribe to it. They don’t subscribe to a sitemap. Indirectly, an RSS feed can help more than a sitemap because it drives traffic, providing you publish relevant content that your subscribers actually want.

Another issue is RSS feed submission to directories and news site to build back links. In the post-Panda and Post-Penguin age, this measures should be used in much caution due to the duplicate content issue.

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Digital Marketing Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

Learn more about our classroom course, live webinar course or on demand course
You may sample our One Day Trial Course before making the decision to take the full course

Email to us for free consultancy on SEO

Press Release – A SEO tactic in the past or a future strategy you should focus on?

SEO (Search Engine Optimization) & PR

Same as Wikipedia that we discussed weeks ago, is Press release a good off-page tactics.

According to this article we shared with references from Google’s John Mueller, press release links are all no followed that Google’s aglorithms ignores. The conclusion from this article is neither helpful nor harmful to your orgnaic web rankings.

Having said that, Press releases from my POV to some extent still has SEO value due to two reasons:
1) It gives you lots of referral traffic
2) Linkless mentions of your brands can also help boost up your organic ranking

However this may not be your priorities in your SEO strategies. If you have a very right budget for SEO, this should be the last action you should take to build your off-page SEO tactics.

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Digital Marketing Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

Learn more about our classroom course, live webinar course or on demand course
You may sample our One Day Trial Course before making the decision to take the full course

Email to us for free consultancy on SEO

Target Segmentation and 11 Buyer Persona Tools

Digital Marketing Persona

A successful digtal marketing strategies start with target audience segmentation. The division of the audience into granular segments based on demographics, psychographics and technographics facilitates digital marketer to focus on the segment that aligns with their Unique Selling Proposition (USPs). Upon the selection of the target audience segment, digital marketer will project a buyer persona or a character to represent each of the market segments. Buyer persona is a good starting place for creative development for brands’ online and offline marketing campaigns. Moreover buyer persona also helps digital marketer target more precisely to their audience through Real Time Bidding (RTB) platform.

Here are 11 tools that help you to develop your buyer personas.

Each keyword holds value to a different stage in the customer journey. Having this data can tell us a lot about customers, their behaviors and their paths to purchase.

Keywords (from search engines) help us understand intent behind why people are visiting your website. If you sell sneakers online, you could be receiving traffic from the following keywords (assuming you’re optimized for SEO):

To answer these questions about our customers, we need data about demographics, interests, preferences and more. This article will cover 11 credible data sources to help you build detailed buyer personas.

A research-based representation of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions. – Tony Zambito

The internet gives us the ability to reach niche audiences at scale. However, without intimate knowledge of who our customer is (i.e. buyer personas), we lose that ability.

Curated from How to Create Buyer Personas: 11 Tools to Get You Started – SharpSpring

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

Learn more about our classroom course, live webinar course or on demand course

You may sample our One Day Trial Course before making the decision to take the full course

Email to us for Consultancy on Programmatic Advertising

Gain insights into your traditional linear TV campaigns in DV360

Programmatic DV360

By linking a YouTube channel where you post TV ads, you can explore key metrics and audience data about your recent airings on TV Ad Explorer within the DV360 platform. With this deeper insight into traditional TV performance, you can inform the strategy of your digital campaigns. Audience data you can get includes genders, age, day and hour, and genres of programs.

Unfortunately TV Ad Explorer is only available for national TV campaigns with airings in the US

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

Learn more about our classroom course, live webinar course or on demand course

You may sample our One Day Trial Course before making the decision to take the full course

Email to us for Consultancy on Programmatic Advertising

Wikipedia – A SEO tactic in the past or a future strategy you should focus on?

SEO-Wikipedia

Wikipedia – A tactic in the past or a future strategy you should focus on?

Wikipedia is the 800 lb gorilla in the Google search results. It ranks for almost half of all searches. In the early days of SEO history, brands built their Wikipedia page as an important Off-Page SEO Strategy

However in 2007, Wikipedia implemented rel=”nofollow” on all outbound links, which means links from Wikipedia do not pass PageRank or anchor text (ie, Wikipedia articles do not directly help webpages in the eyes of the Googlebot). Google says that “In general, we don’t follow them [nofollow links].” For SEOs who have a formulaic outlook on SEO (ie, links + keywords = rankings), this change made Wikipedia a lot less appealing for link building and off page.

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Digital Marketing Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

Learn more about our classroom course, live webinar course or on demand course
You may sample our One Day Trial Course before making the decision to take the full course

Email to us for free consultancy on SEO

SEO Paradox 3: 1) Wikipedia 2) Press Release 3) RSS Feeds

SEO 2019

algorithms changes almost every day with big and minor updates. Many tactics that were proven working on the old days became a taboo nowadays. In the coming weeks, we shall discuss with you the following 3 SEO off-page strategies which were proved to be awesome are still working today or not:

1) Wikipedia
2) Press Release Distribution
3) RSS Feeds installed on your website or distribution as a link building strategy

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Digital Marketing Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

Learn more about our classroom course, live webinar course or on demand course
You may sample our One Day Trial Course before making the decision to take the full course

Email to us for free consultancy on SEO

Digital Marketing Consumer Journey

Digital Marketing Consumer Journey

Consumer Buying Cycle or Customer Journey in marketing context are the mental flow processes of audience going through from need recognition and product awareness; and then interest; and finally being converted into a buyer and brand advocate. This buying cycle or sometimes referred as a sales funnel are usually in reverted triangle; as audience size is becoming smaller and smaller from upper streams to the lower streams of the funnel. However at the lower streams of the funnel, audience are of higher quality and more ready to buy. In different stages of the consumer journey, different media touch points are mapped to reach audience at different stages of the consumer journey more effectively.

In , with the the creative targeting options and technologies such as lookalike targeting and remarketing, the consumer buying cycle exhibits an hourglass shape. The amazing part here is customer extension based on characteristics of converted buyer through lookalike targeting. And these new customers will bring new prospects to feed into the upperstreams of the consumer funnel.

Here we identify 5 major stages and media touch points for digital marketing. (See the diagram)

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Digital Marketing Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

Learn more about our classroom course, live webinar course or on demand course

You may sample our One Day Trial Course before making the decision to take the full course

Email to us for Consultancy on Programmatic Advertising

Programmatc Audio Ad Formats – New Kid on the block

Programmatic Media Buy

This is an exciting addition to that was only enabled quite recently in programmatic platforms. Brand marketers can now leverage on the power of audio messaging to connect with audience; and reach the objectives of brand recall, brand interest and sales ROI. Google’s DV360 is one of the programmatic platforms that move to embrace this new ad format. DV30 provides the audio ad units in 15s or 30s non-skippable ad format with click URL and companion display.

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

Learn more about our classroom course, live webinar course or on demand course

You may sample our One Day Trial Course before making the decision to take the full course

Email to us for Consultancy on Programmatic Advertising