Search keywords based on search volume research is not only related to SEO (Search Engine Optimization) or SEM. It is consumer data and insights of audience preferences, interests and indication of market trend.
Therefore #SEO is not working in silo, but should be integrated with your online and offline marketing channels, tactics and strategies. Here we name a few but the list is not exhaustive.
- PR pitch
- Journalist Story
- Content Marketing Strategies
- Influencer Marketing Strategies
- Social Media Strategies
- Promotional incentives to drive ratings and comments to boost rankings of particular digital assets
- Digital Advertising Strategy integrated with your Video SEO and ASO (App Store Optimizaiton) since user data such as nos of downloads and views count.
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