5 Ways to Optimize SEO after Google RankBrain

Google SEO Algorithm RankBrain

RankBrain is a component of Google’s core algorithm which uses machine learning (the ability of machines to teach themselves from data inputs) to determine the most relevant results to the “intent” behind the search queries, not the search keywords itself. In keywords with ambiguous or multiple meanings such as “apple” as fruit or a computer brand or a newspaper title in Hong Kong, search engines can come up to the most appropriate SERPs to the user.

Here in this article, we share 5 ways to optimize for the Google RankBrain. After all, web page for one keyword may not be as effective as one web page for multiple keywords under the same keyword theme.

There’s no question that good content is one of the most important aspects of SEO in general, or that RankBrain is amplifying the importance of quality content. And it’s true that RankBrain isn’t technically a ranking factor that marketers can check off on a list.

Google announced and unleashed RankBrain, their machine learning ranking program, in 2015 — and digital marketers have been watching carefully ever since. RankBrain was referred to as a “top ranking factor,” which led many to ask how to optimize for RankBrain. However, it’s not really a factor like links or mobile-friendliness.

RankBrain technology is eerily derived from earlier G-350 technology. You may know it better as Google AdWords’ Quality Score. This intelligent AdWords technology never needed external signals (e.g., links) to rank paid search ads for relevance. Soon it will be the same for organic search. The future of SEO isn’t about beating another page based on content length, social metrics, keyword usage, or your number of backlinks. Better organic search visibility will come from beating your competitors with a higher than expected click-through rate.

Google’s own engineers tell me and others they don’t even really understand how it works. Ultimately, the best way to “rank” for RankBrain remains that same boring thing no one wants to hear despite it being true. Have really good, descriptive content.Danny Sullivan, Search Engine Land

You can’t optimize for RankBrain. RankBrain is a deep learning algorithm performing unsupervised learning. It’s creating its own rules.AJ Kohn, Blind Five Year Old

Curated from 5 ways SEO experts say you should optimize for RankBrain – Search Engine Land

 

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5 Major Google Algorithm updates Summarized in the Past 2018

Google SEO Algorithm Update 2019

In this article, we share 5 Major Google Algorithm updates in 2018 that you should focus on. On top of this list, I would also like to add Google RankBrain, which is always regarded as the third important update at this moment. Google RankBrain will be further elaborated in the coming blog posts.Check how suited your website currently is to mobile browsing with Google’s Mobile-Friendly Test, which will tell you if your website is easy to use on a mobile device.

With 60% of searches now performed on mobile devices, mobile compatibility is increasingly important as Google shifts its focus from mobile-friendly to mobile-first. The search giant has already split its search index in two—one for mobile, one for desktop, and announced back in November 2016 that mobile would eventually take priority:These frequent and tight-lipped algorithm changes lead to much speculation around how businesses can change their strategy to stay at the top of the rankings.

While we never know exactly how the algorithm changes, in this post, we’re going to look at five areas you should pay attention to, to help adapt your SEO strategy accordingly.

Google’s search algorithm changes a lot. Since 2000, there have been hundreds of large and small updates (you can view the full list here) that affect whether your content climbs or falls down search engine results pages (SERPs). For marketers, this means a new Google algorithm is always on the horizon.

“Our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.”

 

 

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The face behind Google’s organic search team

Google SEO & Danny Sullivan

As mentioned Matt Cutts as the face behind Google’s organic search team left Google in 2016; and being replaced by Danny Sullivian who became the public face of Google organic search team. Matt laid the foundations of earlier Google organic web ranking’s principle i.e. promoting relevancy being the central theme for all organic ranking algorithms updates. Danny is following the footpath of Matt to make sure Google search isn’t evil. Besides Danny, John Mueller is another important figure behind Google’s search team. The organic search team is independent to the Sales and Marketing team to make sure the organic search results are free from influence from advertisers of any Google Ad products.

Therefore Googlers from Marketing team may not be the expert to tell you the Google , but only guys from this team.

Google’s search algorithms, in particular, have produced a string of high-profile mistakes in recent months. Part of Sullivan’s job is to explain those errors. He’s responsible for bridging the gap between Google’s engineers and the outside world and, ultimately, using feedback from both sides to make its systems work better.

In hindsight, his appointment seems well-timed: In the months since Sullivan took on his role, the tech industry has faced increased scrutiny over how its algorithms affect the public. Critics have lambasted Google, YouTube, Facebook, and Twitter for exacerbating filter bubbles, serving consumers fake news or conspiracy theories, and failing to adequately support the creators they rely on.

When Sullivan announced he was joining Google as a “search liaison” late last year, only a few months after retiring from his reporting job, it surprised industry observers and other writers alike.

The bafflement arose because before he joined Google last October, he was a sometimes-critical outsider who had written stories about the company for nearly two decades. As a journalist, his trips to the Googleplex would include a prominent visitors’ badge and a public-relations handler at his side.

from Danny Sullivan on being Google new search liaison

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Digital Marketing Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

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6 Types of SEO Other than Website SEO

SEO | Search Engine Optimization

is referring achieving higher ranks in search engines results page (SERPs) without paying any advertising dolllars. In normal sense, we are referring to website in static pages. However apart from SEO in this conventional inference, there are 6 other varieties of SEO listed as below:

1) Dynamic SEO – SEO for database driven website such as eCommerce, product catelogue, news cotent website
2) Open Source CMS SEO – SEO for websites developed by open source CMS (Content Management System) such as WordPress
3) Video SEO – SEO for videos to be ranked high in Google’s SERPs and youtube’s search Results
4) ASO (Apps Store Optimization) – SEO for apps to be ranked high in apps stores
5) Marketplace SEO – SEO for your products listings in the marketplace such as eBay, Amazon, etc.
6) Event SEO – SEO for your event listings in event search engines such as eventbrite and meetup

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Digital Marketing Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

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5 reasons you should have SEO BEFORE planning your website.

SEO | Website Development

Brand owners launch a professionally looking website and then planned for their promotion. may be the starting point of their promotion. And then they found out the website is not SEO friendly from the aspect of on-page optimization and technical optimization. Some of these non-SEO friendly elements can be rectified without a big modification of your website. However some of those non-SEO friendly elements may need big investments to modify your website such as website design and layout or content structure.

Therefore the best practice is to have SEO in place before planning your website, but not the reversal.

Summarized below the 5 reasons why you should have SEO BEFORE planning your website.

1) You no need to restructure your IA (Information architecture) and content structure if you have them in mind after your SEO keywords research and before planning your website
2) You no need to face a CMS that can only simply put meaningless metatags and title tags and Invisible H1 tags (penalized by Google) that was promised by your website developers as SEO friendly but indeed they are not. You can plan the technical requirements of your CMS (content management system) to be in line with your SEO requirements
3) You can have SEO friendly design and website layout. And no need to re-design your website template or even re-program your non-SEO friendly web page layout (such as one-page layout)
4) Selection of web hosting companies and installation of necessary features that fulfill the technical requirements of SEO such as website security, page speed, etc.
5) Components of your content strategy such as blog posts which is the extension to your website should have content categories in line with the findings of your SEO keywords research.

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Digital Marketing Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

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Moz – Google Algorithm Change History

Today Google’s algorithm governing the organic web rankings results is shaped by numerous big and small algorithm changes over the last two decades. Some major big changes of Google Algorithm are also known as Google Dance. Despite of the numerous Google Dances over the years, one underlying principle governing Google Algorithm which has never changed is Relevancy. The purpose of all these aglorithms are to enhance relevancy between keywords search and the Search Engine Results triggered. This will keep internet users to search for what they are looking for on Google.

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Search Marketing is only one of the media touchpoint in the consumer journey, more targeting to the advocacy stage in the buying cycle. To maximize the results of , a omnichannel media strategy is recommended. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard the audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

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Google moved videos from organic-like results with thumbnails into a dedicated video carousel, causing a shake-up in results that were previously tracked as organic. At the same time, the number of SERPs with videos increased significantly (+60% in MozCast).

 

Six months after announcing it, Google rolled out the mobile page speed update, making page speed a ranking factor for mobile results. Google claimed that this only affected the slowest mobile sites, and there was no evidence of major mobile rankings shifts.

 

Algorithm trackers and webmaster chatter signaled heavy rankings flux, but Google did not confirm. MozCast recorded its highest temperature in 2018 at 114°F.

 

After warning users of unsecured (non-HTTPS) forms months earlier, Chrome 68 began marking all non-HTTPS sites as “not secure.” The changes rolled out on July 24, but rely on users installing the latest Chrome version, which can take weeks or months.

 

Google confirmed a “broad core algorithm update,” with wide reports of massive impact. It rolled out over the period of about a week, but peaked on August 1-2. This update seemed to disproportionately affect sites in the health and wellness vertical, although large-scale impact was seen in all verticals.

 

 

5 reasons why single page website are bad for SEO

One page design layout is recent trend of website design. However it may not be good to because less focus on one single keyword theme (unless your entire website only focus on one keyword theme). Other non-SEO friendly elements include slower page load time. On top of web page design layout, many issues on website design , IA, website architecture, web copy content, programming during will affect the organic searchability of your website upon launch. If you are planning a website revamp project, it is recommended that the website development process is led and driven by an SEO expertised project manager.

Email to us to get a free website development consultancy session!

A beautiful website alone will not earn you much website traffic or sales revenue. A holistic strategy and tactful implementation is your answer to increase sales revenue. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

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1) Only one keyword phrase: Today it’s commonly believed by SEO types that you can only successfully optimise any given website page for one keyword phrase. So having a single page site, means you can only target a single keyword phrase. Which is a bit pants right?

 

Yes I’ll admit they look super cool and funky. They’re also work really well for responsive design, which obviously is a plus if a fair proportion of your traffic comes via mobile devices:

 

There are some gorgeous SPW out there that use lovely transitions to separate the various sections. A more fancy pants term for the effect is the parallax scrolling effect. Essentially it’s achieved by moving different background images with different speed and creates a wonderful feeling of fluidity and movement.

 

If you’re not sure what I mean Single Page Websites (SPWs) are basically long, scrolling websites where all the content is contained on a single page. The navigation links at the top essentially work as anchor links, jumping you down to the relevant section rather than taking you to a new page.

 

Oct 2015 update: Since writing this more work has been done on ways of making Single Page websites SEO friendly. Here’s a good resource to help you understand how to make your single page websites more SEO friendly Search Engine Land

 

 

SEO Driven Website Design

There are many issues on development tools, website design , IA, website architecture, web copy content, programming during which will affect the organic searchability of your website upon launch. If you are planning a website revamp project, it is recommended that the website development process is led and driven by an expertised project manager.

Email to us to get a free website development consultancy session!

A beautiful website alone will not earn you much website traffic or sales revenue. A holistic digital marketing strategy and tactful implementation is your answer to increase sales revenue. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
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Adam Hartwig’s website scored highly on Awwwards with a score of 7.39 and accomplished being featured as site of the day. The website also was featured on TheFWA as SOTD. However, here are some SEO observations:

 

These websites received high scores from Awwwards, a well-known web design gallery. The data may seem a bit excessive but we really wanted to emphasize the trend in web design vs. the trend in SEO design. We analyzed over 20 websites but will only mention some in this article.

 

We determined which SEO agencies were at the top of their field by their ranking in their hometown. We determined which website design agencies were at the top of their field by examining website award sites. Websites that accomplished site of the day (SOTD) nominations on Awwwards were included.

 

Our motivation to do this research project was that we were redesigning our website and we wanted to accomplish both — a great and fresh design while keeping the website search engine optimized. We analyzed both fields (SEO Agencies and award winning websites) as a research project to see if it was possible to accomplish both and as inspiration for designing our website. Our specific goal was to create our new website while use parallax scrolling and SEO simultaneously while making the website responsive (responsive web design).

 

Web Design Agencies are great at making beautiful websites, but can they do SEO too? We analyzed award-winning website designs throughout the world to see how SEO friendly they were. We also compared these websites to leading SEO Agency websites to see how they were design wise. We noticed that most SEO agencies have great rankings, but poor designs and we noticed that web design agencies have beautiful websites but poor SEO.

 

 

Are Press Releases Still Good for SEO?

Primary objective for press release distribution is still to get wider reach to journalists and news reporters. In parallel we can add friendly elements to our press release to serve the dual purpose of SEO and awareness of journalists.

Email to us for a free SEO audit on your website!

Search Marketing is only one of the media touchpoint in the consumer journey, more targeting to the advocacy stage in the buying cycle. To maximize the results of , a omnichannel media strategy is recommended. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard the audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

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As technology caught up, “newswire” services were created, which would syndicate these press releases much more widely than they had been previously. In many ways, this was the beginning of the information overload that we all face today.

 

The idea behind the release is that it would be sent to many different news media outlets and hopefully one or more of them would have a journalist contact the company for more information – to write a story about the event or advancement or to interview someone at the company.

 

Historically, the press release has always been a means to an end. Press releases were used as a way for companies to let journalists know about big events, such as winning an award, launching a new product, or winning a significant contract.

 

This, like so many questions about SEO, doesn’t have an easy answer. It helps to have information on the history of press releases and what they were used for, as well as how they were once abused for SEO.

 

Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next AskanSEO post!

 

 

Mobile Optimization for SEO – Search Engine Journal

Mobile Optimization became one of the important web ranking factors on Google . since some years ago.  Indeed there are many issues on development tools, website design , IA, website architecture, web copy content, programming during which will affect the organic searchability of your website upon launch. If you are planning a website revamp project, it is recommended that the website development process is led and driven by an SEO expertised project manager.

Email to us to get a free website development consultancy session!

A beautiful website alone will not earn you much website traffic or sales revenue. A holistic digital marketing strategy and tactful implementation is your answer to increase sales revenue. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

A mobile-first index coming from Google has long been rumored, and finally, it’s no longer a rumor. In web development, considering a mobile-first approach is always a good idea.

 

If your tracking program is not installed properly, it is possible that it will spit back erroneous, incorrect data, or worse, duplicate data showing an increase when there may not even be an increase. At its simplest, make sure that the tracking program tags (if needed) are all only installed once on the page. Multiple installations and erroneous installations can become major headaches later. Google recommends using Google Tag Manager for more complex analytics installations.

 

Most websites use Google webmaster tools and Google Analytics as their statistics tracking program of choice. Of course, there are other options. But tracking programs are worthless if they are not configured correctly.

 

By examining these items in further detail, we can identify potential roadblocks and bottlenecks most commonly associated with the website development life cycle. This checklist identifies items routinely covered in Google’s webmaster tools, and then some, to ensure that you have all bases covered for a successful website optimization, every time. In addition, this checklist will also cover lesser known but crucial items that are important to tackle during development before they go live on the site.

 

Website developers are not always quite as savvy as SEO practitioners when it comes to creating websites that perform well in the SEO arena. Even though development requires a set of technical skills, different technical skills are required for SEO. By following a standard checklist, it can be possible to follow Google’s Webmaster guidelines while also getting ahead in the all-important competitive space in SEO. This checklist looks at things like site speed optimization, structured data, HTML improvements, cross-platform compatibility, and other development tasks from a developer’s perspective in the context of SEO.