RSS – A SEO tactic in the past or a future strategy you should focus on?

SEO & RSS feeds

Both RSS feeds and Sitemaps are written in XML. Google’s John Mueller has stated that RSS feeds do help them index a site, especially one with many pages like an e-commerce site. However after some time Google’s John Mueller said on Twitter that RSS feeds do not help your web site rank better in Google or Google News. He technically said “no” to the question for a “a news website, does RSS Feed help to rank better in Google?” The answer is the same for a non-news site.

The reason is that most good webmasters now also write a sitemap, always accessible in the footer/navigation/sidebar, depending on the type of site.

However the added benefit of an RSS feed is that, many people subscribe to it. They don’t subscribe to a sitemap. Indirectly, an RSS feed can help more than a sitemap because it drives traffic, providing you publish relevant content that your subscribers actually want.

Another issue is RSS feed submission to directories and news site to build back links. In the post-Panda and Post-Penguin age, this measures should be used in much caution due to the duplicate content issue.

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Press Release – A SEO tactic in the past or a future strategy you should focus on?

SEO (Search Engine Optimization) & PR

Same as Wikipedia that we discussed weeks ago, is Press release a good off-page tactics.

According to this article we shared with references from Google’s John Mueller, press release links are all no followed that Google’s aglorithms ignores. The conclusion from this article is neither helpful nor harmful to your orgnaic web rankings.

Having said that, Press releases from my POV to some extent still has SEO value due to two reasons:
1) It gives you lots of referral traffic
2) Linkless mentions of your brands can also help boost up your organic ranking

However this may not be your priorities in your SEO strategies. If you have a very right budget for SEO, this should be the last action you should take to build your off-page SEO tactics.

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Wikipedia – A SEO tactic in the past or a future strategy you should focus on?

SEO-Wikipedia

Wikipedia – A tactic in the past or a future strategy you should focus on?

Wikipedia is the 800 lb gorilla in the Google search results. It ranks for almost half of all searches. In the early days of SEO history, brands built their Wikipedia page as an important Off-Page SEO Strategy

However in 2007, Wikipedia implemented rel=”nofollow” on all outbound links, which means links from Wikipedia do not pass PageRank or anchor text (ie, Wikipedia articles do not directly help webpages in the eyes of the Googlebot). Google says that “In general, we don’t follow them [nofollow links].” For SEOs who have a formulaic outlook on SEO (ie, links + keywords = rankings), this change made Wikipedia a lot less appealing for link building and off page.

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SEO Paradox 3: 1) Wikipedia 2) Press Release 3) RSS Feeds

SEO 2019

algorithms changes almost every day with big and minor updates. Many tactics that were proven working on the old days became a taboo nowadays. In the coming weeks, we shall discuss with you the following 3 SEO off-page strategies which were proved to be awesome are still working today or not:

1) Wikipedia
2) Press Release Distribution
3) RSS Feeds installed on your website or distribution as a link building strategy

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Digital Marketing Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

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Snippet Strategy – Your 2019 SEO Strategy

SEO Search Engine Optimization Snippets

Rich Snippets is the term used to describe structured data markup that site operators can add to their existing HTML, which in turn allow search engines to better understand what information is contained on each web page. This helps search engines to bring more relevant traffic to your website.

One of the example of the use of rich Snippet is Knowledge Graph, in which Google displays additional information based on your search term on the right side next to the search results. This helps to provide additional information about your brands and helps you to rank higher

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Digital Marketing Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

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5 facts you need to know about an xml sitemap

SEO Search Engine optimization Sitemap

XML Sitemap is a must for specialist.

5 facts you need to know about an xml sitemap:
1) xml sitemap must be located at your website’s root directory
2) xml sitemap must be submitted at the webmaster center fo major search engines
3) xml sitemap helps search engines to crawl and index your pages
4) A sitemap.xml cannot have more than 50,000 URLs or 10MB.
2) In case you have multiple xml sitemaps of different content formats (such as web listings, image listings, video listing, etc.) for your website, you may need compile a sitemap index and put in under your root directory as well.

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Digital Marketing Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

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4 questions to check if you truely understand SEO

Search Engine Optimization | SEO

is almost the first discipline emerged when digial marketing came to the scene. This buzzword has been around for almost two decades. Brands have been given lots of education from different digital agencies or consultants that this is not a new topic. However the algorithm of search engines ranking factors have been constantly changing. Some brands or consultants are still holding many beliefs on SEO rules that they thought were working, however indeed outdated.

Below are 4 questions to check if you truely understand SEO:

1) Google to some extent considers Meta Description and Meta Keywords as one of the ranking factors?
Answer: No (even as an unimportant factor) 10+ years ago (I found some practising SEO consultants still didn’t know that in 2018)
2) Link Building is no longer important since Penguin Update?
Answer: Yes, it is still important especially when you are aiming at competitive keywords with higher search volume
3) www.example.com and example.com are duplicate content in SEO context?
Answer: Yes, even if the the two links are pointing to the same location in the physical web server
4) SEO friendly CMS (Content Management System) meant the accommodation of an interface for users to type Title tag, meta tags, and H1 tag?
Answer: No – every SEO exercise should start with Keywords research. Without SEO research just filling up title meta tags are meaningless, not to say meta tags are no longer important as a ranking factor. H1 tag is the heading for each of your web page that should also be readable by human audience, not just for SEO purpose. And sometimes I saw some CMS put invisible H1 tag which will be penalized by Google.

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SEO Friendly Website Not the Same as Executing SEO

SEO Friendly Website not equivalent to Executing SEO

Brand owners launch a professionally looking website and then planned for their promotion. may be the starting point of their promotion. And then they found out the website is not SEO friendly from the aspect of on-page optimization and technical optimization. Some of these non-SEO friendly elements can be rectified without a big modification of your website. However some of those non-SEO friendly elements may need big investments to modify your website such as website design and layout or content structure.

Therefore the best practice is to have SEO in place before planning your website, but not the reversal.

Many web developers will promise to make sure your website SEO friendly. However the fact that you have a SEO friendly website is not equivalent to that you have done SEO on your website and rank your website high in any keywords in the organic SERPs. SEO friendly website means your website is not in fringe of any search engine algorithms such as the use of static page URLs, no invisible text, no use of whole flash or image on your page, etc. Being SEO friendly alone will not rank you high on any organic web rankings if you have not done any SEO on your website. Having done SEO in your website means you have done most or all of the following tasks which is not exhaustive here:
– starting with your SEO keywords research
– title tags and SEO tagging in line with your selected keyword theme in adequate intensity
– sufficient markup language to let Search engines understand your website
– content well written for your selected keyword theme
– a separate SEO recommendation specfic to each of your page
– off page SEO tactics such as link building, local map listing
– Technical optimization

Worse than that some web developers may be just putting the same duplicating title tags across your website or invisible H1 tags on your website which will be penalized by major search engines; or may be putting meta description or meta keywords in the head section of all your pages, however with no value to your organic web rankings

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Digital Marketing Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

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5 Ways to Optimize SEO after Google RankBrain

Google SEO Algorithm RankBrain

RankBrain is a component of Google’s core algorithm which uses machine learning (the ability of machines to teach themselves from data inputs) to determine the most relevant results to the “intent” behind the search queries, not the search keywords itself. In keywords with ambiguous or multiple meanings such as “apple” as fruit or a computer brand or a newspaper title in Hong Kong, search engines can come up to the most appropriate SERPs to the user.

Here in this article, we share 5 ways to optimize for the Google RankBrain. After all, web page for one keyword may not be as effective as one web page for multiple keywords under the same keyword theme.

There’s no question that good content is one of the most important aspects of SEO in general, or that RankBrain is amplifying the importance of quality content. And it’s true that RankBrain isn’t technically a ranking factor that marketers can check off on a list.

Google announced and unleashed RankBrain, their machine learning ranking program, in 2015 — and digital marketers have been watching carefully ever since. RankBrain was referred to as a “top ranking factor,” which led many to ask how to optimize for RankBrain. However, it’s not really a factor like links or mobile-friendliness.

RankBrain technology is eerily derived from earlier G-350 technology. You may know it better as Google AdWords’ Quality Score. This intelligent AdWords technology never needed external signals (e.g., links) to rank paid search ads for relevance. Soon it will be the same for organic search. The future of SEO isn’t about beating another page based on content length, social metrics, keyword usage, or your number of backlinks. Better organic search visibility will come from beating your competitors with a higher than expected click-through rate.

Google’s own engineers tell me and others they don’t even really understand how it works. Ultimately, the best way to “rank” for RankBrain remains that same boring thing no one wants to hear despite it being true. Have really good, descriptive content.Danny Sullivan, Search Engine Land

You can’t optimize for RankBrain. RankBrain is a deep learning algorithm performing unsupervised learning. It’s creating its own rules.AJ Kohn, Blind Five Year Old

Curated from 5 ways SEO experts say you should optimize for RankBrain – Search Engine Land

 

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5 Major Google Algorithm updates Summarized in the Past 2018

Google SEO Algorithm Update 2019

In this article, we share 5 Major Google Algorithm updates in 2018 that you should focus on. On top of this list, I would also like to add Google RankBrain, which is always regarded as the third important update at this moment. Google RankBrain will be further elaborated in the coming blog posts.Check how suited your website currently is to mobile browsing with Google’s Mobile-Friendly Test, which will tell you if your website is easy to use on a mobile device.

With 60% of searches now performed on mobile devices, mobile compatibility is increasingly important as Google shifts its focus from mobile-friendly to mobile-first. The search giant has already split its search index in two—one for mobile, one for desktop, and announced back in November 2016 that mobile would eventually take priority:These frequent and tight-lipped algorithm changes lead to much speculation around how businesses can change their strategy to stay at the top of the rankings.

While we never know exactly how the algorithm changes, in this post, we’re going to look at five areas you should pay attention to, to help adapt your SEO strategy accordingly.

Google’s search algorithm changes a lot. Since 2000, there have been hundreds of large and small updates (you can view the full list here) that affect whether your content climbs or falls down search engine results pages (SERPs). For marketers, this means a new Google algorithm is always on the horizon.

“Our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.”

 

 

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Digital Marketing Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

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