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RSS – A SEO tactic in the past or a future strategy you should focus on?

SEO & RSS feeds

Both RSS feeds and Sitemaps are written in XML. Google’s John Mueller has stated that RSS feeds do help them index a site, especially one with many pages like an e-commerce site. However after some time Google’s John Mueller said on Twitter that RSS feeds do not help your web site rank better in Google or Google News. He technically said “no” to the question for a “a news website, does RSS Feed help to rank better in Google?” The answer is the same for a non-news site.

The reason is that most good webmasters now also write a sitemap, always accessible in the footer/navigation/sidebar, depending on the type of site.

However the added benefit of an RSS feed is that, many people subscribe to it. They don’t subscribe to a sitemap. Indirectly, an RSS feed can help more than a sitemap because it drives traffic, providing you publish relevant content that your subscribers actually want.

Another issue is RSS feed submission to directories and news site to build back links. In the post-Panda and Post-Penguin age, this measures should be used in much caution due to the duplicate content issue.

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