Many marketers may come across CMS developers or web develop offers free #SEO through their website development or website built in their content management system (CMS).
The truth is SEO friendly CMS may not automatically help to build a fully SEO-optimized website without effort from keywords research, search intent centered onsite and offsite optimization
In most cases SEO friendly CMS only means the system provide entries to some meta-data. However some CMS even do not allow different meta data for different pages, or no canonical rel-link tags, etc. which are harmful to SEO.
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http://www.digital-communication.com.hk/SEO-Search-Engine-Optimization.htm