Artificial intelligence marketing is the future trend in #Digital Marketing. It is a form of marketing leveraging artificial intelligence concept and model such as machine learning and software algorithm based on big data instead of human learning and reasoning across all touch points in the consumer journey to achieve marketing goals. The derived benefit is […]
Monthly Archives: December 2018
Programmatic Media Buy – 2 Definitions
#Programmatic buy in its broad sense is any advertising format which involves the use of automation software and machine learning technology. And Programmatic buy in its narrow sense is the advertising format using automation software and machine learning in display and video advertising on Demand Side Platform (DSPs) Real-time bidding (RTB) is a the sould […]
6 Types of SEO Other than Website SEO
#SEO is referring achieving higher ranks in search engines results page (SERPs) without paying any advertising dolllars. In normal sense, we are referring to website in static pages. However apart from SEO in this conventional inference, there are 6 other varieties of SEO listed as below: 1) Dynamic SEO – SEO for database driven website […]
5 reasons you should have SEO BEFORE planning your website.
Brand owners launch a professionally looking website and then planned for their promotion. #SEO may be the starting point of their promotion. And then they found out the website is not SEO friendly from the aspect of on-page optimization and technical optimization. Some of these non-SEO friendly elements can be rectified without a big modification […]
3 Major Changes in Rebranding of Google Ad Products
On Jun 2018, Google announced rebranding their self-served biddable ad platforms. First, Google adWords, a product for SMEs launched in 2000 for search engine advertising, Google Display Network (GDN) ad placements, and youtube advertising are renamed as Google Ads. The new link to access the platform will be ads.google.com Second, DoubleClick, an enterprise-level product bought […]
A Few Essential KPIs in Digital Marketing – Digital Vault – Medium
The beauty of #digital marketing are results forecast before the campaign; and measurable and trackable results after the campaign as well as optimization over time to enhance the business results. DIGICOM adopts performance based approach of digital marketing. Objectives are translated into quantitative Key performance Indicators, say nos of views, web traffic, sales and revenue. […]