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Artificial Intelligence (AI) – Future Digital Marketing Trend

Artificial Intelligence (AI) In Marketing

Artificial intelligence marketing is the future trend in . It is a form of marketing leveraging artificial intelligence concept and model such as machine learning and software algorithm based on big data instead of human learning and reasoning across all touch points in the consumer journey to achieve marketing goals. The derived benefit is the prediction of marketing demand and trend and consumer behavioiur as well as marketing automation.

Here are examples of how AI is applied in Digital Marketing

https://emerj.com/ai-sector-overviews/artificial-intelligence-in-marketing-and-advertising-5-examples-of-real-traction/

Curated from Artificial Intelligence in Marketing and Advertising – 5 Examples of Real Traction – Artificial Intelligence Companies, Insights, Research

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Digital Marketing Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

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Programmatic Media Buy – 2 Definitions

Programmatic Media Buy | Programmatic Digital Advertising

buy in its broad sense is any advertising format which involves the use of automation software and machine learning technology. And Programmatic buy in its narrow sense is the advertising format using automation software and machine learning in display and video advertising on Demand Side Platform (DSPs)

Real-time bidding (RTB) is a the sould of programmatic ad buying. RTB allows advertisers to buy ad space in real-time. The purpose of RTB is to help finding your target audience or users the moment a user reaches the website or about to see it by getting your ad in front of customers in the moments that matter. RTB lets you bid on an impression the moment a user is about to see it. As a result, you have a better chance of showing your ads to potential customers and avoid paying to show your ads to people who are unlikely to be interested.

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

Learn more about our classroom course, live webinar course or on demand course
You may sample our One Day Trial Course before making the decision to take the full course

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6 Types of SEO Other than Website SEO

SEO | Search Engine Optimization

is referring achieving higher ranks in search engines results page (SERPs) without paying any advertising dolllars. In normal sense, we are referring to website in static pages. However apart from SEO in this conventional inference, there are 6 other varieties of SEO listed as below:

1) Dynamic SEO – SEO for database driven website such as eCommerce, product catelogue, news cotent website
2) Open Source CMS SEO – SEO for websites developed by open source CMS (Content Management System) such as WordPress
3) Video SEO – SEO for videos to be ranked high in Google’s SERPs and youtube’s search Results
4) ASO (Apps Store Optimization) – SEO for apps to be ranked high in apps stores
5) Marketplace SEO – SEO for your products listings in the marketplace such as eBay, Amazon, etc.
6) Event SEO – SEO for your event listings in event search engines such as eventbrite and meetup

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Digital Marketing Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

Learn more about our classroom course, live webinar course or on demand course
You may sample our One Day Trial Course before making the decision to take the full course

Email to us mailto:info@digital-communication.com.hkfor free consultancy on SEO

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5 reasons you should have SEO BEFORE planning your website.

SEO | Website Development

Brand owners launch a professionally looking website and then planned for their promotion. may be the starting point of their promotion. And then they found out the website is not SEO friendly from the aspect of on-page optimization and technical optimization. Some of these non-SEO friendly elements can be rectified without a big modification of your website. However some of those non-SEO friendly elements may need big investments to modify your website such as website design and layout or content structure.

Therefore the best practice is to have SEO in place before planning your website, but not the reversal.

Summarized below the 5 reasons why you should have SEO BEFORE planning your website.

1) You no need to restructure your IA (Information architecture) and content structure if you have them in mind after your SEO keywords research and before planning your website
2) You no need to face a CMS that can only simply put meaningless metatags and title tags and Invisible H1 tags (penalized by Google) that was promised by your website developers as SEO friendly but indeed they are not. You can plan the technical requirements of your CMS (content management system) to be in line with your SEO requirements
3) You can have SEO friendly design and website layout. And no need to re-design your website template or even re-program your non-SEO friendly web page layout (such as one-page layout)
4) Selection of web hosting companies and installation of necessary features that fulfill the technical requirements of SEO such as website security, page speed, etc.
5) Components of your content strategy such as blog posts which is the extension to your website should have content categories in line with the findings of your SEO keywords research.

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Digital Marketing Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

Learn more about our classroom course, live webinar course or on demand course
You may sample our One Day Trial Course 

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3 Major Changes in Rebranding of Google Ad Products

Digital Marketing
On Jun 2018, Google announced rebranding their self-served biddable ad platforms.

First, Google adWords, a product for SMEs launched in 2000 for search engine advertising, Google Display Network (GDN) ad placements, and youtube advertising are renamed as Google Ads. The new link to access the platform will be ads.google.com

Second, DoubleClick, an enterprise-level product bought by Google in 2008 for US$3.1 billion will be consolidated under name of Google Marketing Platform 360. The new link to access Display Video 360 (formerly called DoubleClick Bid Manager DBM), the programmatic ad platform will be displayvideo.google.com

Third, Google Ad Manager mainly for publishers selling ad inventories to brand will combine DoubleClick for Publishers and DoubleClick Ad Exchange togther for more synergistic effect.

The rebranding and new names have no drastic changes in the account structure and features. However we guess that Google has ambition to make steady enhancements to the platform.

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusively provided by DIGICOM Academy.

Learn more about our classroom course, live webinar course or on demand course
You may sample our One Day Trial Course before making the decision to take the full course

Google’s advertising business accounts for most of its revenue, making $26.6 billion in the first quarter of 2018. This compares to its “other” revenues, including cloud software, which made $4.3 billion. Renaming and reorganizing the software will make it easier for ad buyers and sellers to use it — and therefore, in theory, easier for them to spend money with the online giant.

 

Google Ad Manager, meanwhile, will bring together two software products, DoubleClick for Publishers and DoubleClick Ad Exchange, used by publishers who sell their online advertising inventory to brands.

 

DoubleClick, which was bought by Google in 2008 for $3.1 billion, is software that lets marketers manage their advertising campaigns and collect information about how someone has browsed online. Along with Google’s Analytics 360 Suite, which provides large companies with data on advertising performance, it will be renamed Google Marketing Platform.

 

Google Ads will be the “front door” to let brands and media agencies buy ads on Google search, maps, its Play app store and on YouTube videos, among others.

 

Google AdWords, the software that lets advertisers bid on words and phrases to get their ads featured on its search homepage, will become Google Ads, the company said in a blog post. Adwords is a product that was launched in 2000, and was the company’s first piece of advertising technology, mainly for smaller businesses to advertise to potential customers online.

 

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A Few Essential KPIs in Digital Marketing – Digital Vault – Medium

The beauty of are results forecast before the campaign; and measurable and trackable results after the campaign as well as optimization over time to enhance the business results. DIGICOM adopts performance based approach of digital marketing. Objectives are translated into quantitative Key performance Indicators, say nos of views, web traffic, sales and revenue. All campaign implementations details are driven towards achieving the quantitative goals.

A holistic digital marketing strategy and tactful implementation is your answer to increase sales revenue. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

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We could create a huge list with all the KPIs that exist for each field of digital marketing, but it would be a very long task. In order to simplify and go deeper into each one of them, we can divide these into three categories as follows:

 

In digital marketing, everything can be measured. It’s important to define an appropriate strategy for each occasion, and it’s equally important to figure out the way to measure its repercussions. The key is in using the KPIs that are most adequate for each action, because if we choose an adequate strategy but we make mistakes in the way we measure it, we won’t be able to quantify the value of our actions.

 

The acronym stands for Key Performance Indicator, which is simply a measurement element that offers quantitative information that is real and interesting about some aspect of our work. We won’t use the same performance indicators in a Facebook ad campaign, say, to analyze the results of capturing leads or the status of an online store.

 

Let’s take a look at an example: Imagine that your company invests a certain amount of money in an online marketing action in order to increase sales, for instance, of an online store, and once it gets started, they realize something is not working quite right, but they don’t really know what it is. How to reverse this situation? Where is the flaw? What can be optimized? Here is where we introduce the concept of KPI.

 

The ability to measure our actions on a detailed level is one of the greatest advantages of online marketing when compared to traditional marketing. We cannot analyze data effectively if we have made mistakes in the previous step, measuring our actions. A good measurement is key to predict the consumers’ behavior as we check if our actions are having the desired effect.