Mobile Optimization for SEO – Search Engine Journal

Mobile Optimization became one of the important web ranking factors on Google . since some years ago.  Indeed there are many issues on development tools, website design , IA, website architecture, web copy content, programming during which will affect the organic searchability of your website upon launch. If you are planning a website revamp project, it is recommended that the website development process is led and driven by an SEO expertised project manager.

Email to us to get a free website development consultancy session!

A beautiful website alone will not earn you much website traffic or sales revenue. A holistic digital marketing strategy and tactful implementation is your answer to increase sales revenue. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

A mobile-first index coming from Google has long been rumored, and finally, it’s no longer a rumor. In web development, considering a mobile-first approach is always a good idea.

 

If your tracking program is not installed properly, it is possible that it will spit back erroneous, incorrect data, or worse, duplicate data showing an increase when there may not even be an increase. At its simplest, make sure that the tracking program tags (if needed) are all only installed once on the page. Multiple installations and erroneous installations can become major headaches later. Google recommends using Google Tag Manager for more complex analytics installations.

 

Most websites use Google webmaster tools and Google Analytics as their statistics tracking program of choice. Of course, there are other options. But tracking programs are worthless if they are not configured correctly.

 

By examining these items in further detail, we can identify potential roadblocks and bottlenecks most commonly associated with the website development life cycle. This checklist identifies items routinely covered in Google’s webmaster tools, and then some, to ensure that you have all bases covered for a successful website optimization, every time. In addition, this checklist will also cover lesser known but crucial items that are important to tackle during development before they go live on the site.

 

Website developers are not always quite as savvy as SEO practitioners when it comes to creating websites that perform well in the SEO arena. Even though development requires a set of technical skills, different technical skills are required for SEO. By following a standard checklist, it can be possible to follow Google’s Webmaster guidelines while also getting ahead in the all-important competitive space in SEO. This checklist looks at things like site speed optimization, structured data, HTML improvements, cross-platform compatibility, and other development tasks from a developer’s perspective in the context of SEO.

 

 

A Complete SEO Checklist for Web Developers – Search Engine Journal

There are many issues on development tools, website design , IA, website architecture, web copy content, programming during which will affect the organic searchability of your website upon launch. If you are planning a website revamp project, it is recommended that the website development process is led and driven by an expertised project manager.

Email to us to get a free website development consultancy session!

A beautiful website alone will not earn you much website traffic or sales revenue. A holistic strategy and tactful implementation is your answer to increase sales revenue. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

A mobile-first index coming from Googldigicom-academy.com/…/digital-marketing-course-classroome has long been rumored, and finally, it’s no longer a rumor. In web development, considering a mobile-first approach is always a good idea.

 

If your tracking program is not installed properly, it is possible that it will spit back erroneous, incorrect data, or worse, duplicate data showing an increase when there may not even be an increase. At its simplest, make sure that the tracking program tags (if needed) are all only installed once on the page. Multiple installations and erroneous installations can become major headaches later. Google recommends using Google Tag Manager for more complex analytics installations.

 

Most websites use Google webmaster tools and Google Analytics as their statistics tracking program of choice. Of course, there are other options. But tracking programs are worthless if they are not configured correctly.

 

By examining these items in further detail, we can identify potential roadblocks and bottlenecks most commonly associated with the website development life cycle. This checklist identifies items routinely covered in Google’s webmaster tools, and then some, to ensure that you have all bases covered for a successful website optimization, every time. In addition, this checklist will also cover lesser known but crucial items that are important to tackle during development before they go live on the site.

 

Website developers are not always quite as savvy as SEO practitioners when it comes to creating websites that perform well in the SEO arena. Even though development requires a set of technical skills, different technical skills are required for SEO. By following a standard checklist, it can be possible to follow Google’s Webmaster guidelines while also getting ahead in the all-important competitive space in SEO. This checklist looks at things like site speed optimization, structured data, HTML improvements, cross-platform compatibility, and other development tasks from a developer’s perspective in the context of SEO.

 

 

How to Do SEO Web Design and Development

There are many issues on development tools, website design , IA, website architecture, web copy content, programming during which will affect the organic searchability of your website upon launch. If you are planning a website revamp project, it is recommended that the website development process is led and driven by an expertised project manager.

Email to us to get a free website development consultancy session!

A beautiful website alone will not earn you much website traffic or sales revenue. A holistic strategy and tactful implementation is your answer to increase sales revenue. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

The very first step in SEO Web design is identifying what type of site it is (B2B, ecommerce, news publishing, microsite, etc.). SEO tactics vary by type of site because people search differently depending on if they are buying a product or researching a topic and so on. (Of course, both of these behaviors can fall into one category like ecommerce, but defining what type of site first maps out the process for keyword research.)

 

In the first phase, the framework for the site is built. It’s through the research process that the wireframe for SEO is discovered. If possible, it’s ideal to build PPC campaigns simultaneously, since SEO and PPC are often interconnected through the content and keywords of the site.

 

Let’s have a look at what it takes to build SEO into Web design and development right from the start. In-depth commentary follows this image. (Click on the image to be taken to a downloadable PDF.)

 

When people think “Web design,” they often think of the look and feel of the site, the colors, the graphics, etc. From an SEO perspective, the design of the site includes that and so much more. It’s the architecture of the website that ensures it’s as search engine-friendly as possible, and it touches everything from the code to the content to the navigation and more.

 

In a perfect world, site owners would consider SEO from the very start, before the Web design and development of the site was even a twinkle in their eye or a symbol in their code. We all know this isn’t the case, but every once and a while, we get lucky enough to build SEO in the site from the ground up, and it’s a beautiful thing.

 

 

5 Signs Your Web Designer Knows Nothing About SEO

There are many issues on development tools, website design , IA, website architecture, web copy content, programming during which will affect the organic searchability of your website upon launch. If you are planning a website revamp project, it is recommended that the website development process is led and driven by an expertised project manager.

Email to us to get a free website development consultancy session!

A beautiful website alone will not earn you much website traffic or sales revenue. A holistic strategy and tactful implementation is your answer to increase sales revenue. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

The most egregious cross-crafting claims seem to come from web development/design firms. I’ve seen a rash of it lately, and it’s ticking me off, so I’m going to embark on the web-designer-disparaging rant that every SEO seems to indulge in at least once in their career.

 

So when some web designer comes along and says “I Build Search Engine Friendly Web Sites And Specialize in Usability and Graphic Design,” I say “You and what army, buddy?!” Because, honestly, each one of those separate elements is one person’s full time job.

 

Yet another friend of mine is a graphic designer. He spends about 60 hours a week (he’s insane) taking the vague, nebulous “I kinda like bricks. Can you create for me a background that’s sorta brick-like, but not TOO brick-like.” requests from crazy people and codifying that nonsense into awesome well thought-out, engaging designs for websites. AND he now leaves room for blocks of text in his designs ’cause I threatened his life if he didn’t.

 

My BF (best friend, or boyfriend? OR BOTH? You decide!) is a web developer. Full time. 40 hours a week (at least) of taking assets from a PR firm and converting them into working awesome websites that are perfect regardless of which browser you’re looking at.

 

Hi! I’m Christina. I’m an SEO. It’s what I do full-time for a living. You know why? Because it takes one person (me) at least 40 hours a week to do all that’s necessary for 5 or so clients. It’s all I can do to keep up with the daily demands on my time and makes sure I am doing all that’s necessary on-page and off-page to make sure my clients rank higher and get the kind of quality traffic I told them was possible.

 

 

Why You Need SEO EVEN BEFORE Website Development and Design

There are many issues on development tools, website design , IA, website architecture, web copy content, programming during which will affect the organic searchability of your website upon launch. If you are planning a website revamp project, it is recommended that the website development process is led and driven by an expertised project manager.

Email to us to get a free website development consultancy session!

A beautiful website alone will not earn you much website traffic or sales revenue. A holistic digital marketing strategy and tactful implementation is your answer to increase sales revenue. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

Interlinking is also critical to your site’s success. Linking your related pages together helps users navigate your site, as well as spread precious link juice.

 

If we’re thinking of your website in terms of a house, you want all the layout of your rooms to make sense. You wouldn’t place your guest bathroom down the hall, past the kitchen, through the guest bedroom, across the backyard, and down a secret cellar in the toolshed – your guests would never be able to find it! It would take forever, and if Google was visiting, you could bet they’d give you a poor score for the trouble.

 

A house has a lot of parts. There’s the wooden framework, the plumbing, the insulation, the furniture – and that’s just the interior! You also have to worry about exterior stuff like paint, windows, landscaping… the list goes on and on. A website has just as many parts, and like a house, they all work together to create a cohesive, usable space.

 

Ignoring SEO while building a website is one of the biggest mistakes you can make. Even if you focus on making your site the eye-popping, mind-blowing thing a user has ever laid eyes on – if you ignore SEO while you’re building it, it won’t matter.

 

Developing a website is a lot like building a house – without a strong foundation, the house won’t last. A lot of groundwork must be laid before you can live in it. For websites, that groundwork is SEO.

 

 

SEO Web Design vs Website Development | Website Redesign Tips

There are many issues on development tools, website design , IA, website architecture, web copy content, programming during which will affect the organic searchability of your website upon launch. If you are planning a website revamp project, it is recommended that the website development process is led and driven by an expertised project manager.

Email to us to get a free website development consultancy session!

A beautiful website alone will not earn you much website traffic or sales revenue. A holistic digital marketing strategy and tactful implementation is your answer to increase sales revenue. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

Fall is the perfect time for organizations to review and evaluate their online marketing strategy and the impression of the website design and experience. If your website is less than stellar, your company is at a competitive disadvantage. As a marketing manager, one of the most direct ways to improve your company’s brand reputation and potential for success is to ensure your organization’s website is visually impressive , intuitive and interesting to visit. Now is the time to make plans for a better website next year.

 

SEO web design is the process of designing a website that is visually appealing and simple to use as well as developed with best practices.

 

What good is a website if it cannot be found in the search engines? What good is a website if the user experience is poor and visitors leave the website immediately? In some cases, not having a website is probably better than having a website design that is so poor as to leave visitors with a negative view of your organization.

 

Many first and second generation websites are more than a decade old, designed with little to no thought about website optimization, in terms of both search engine optimization and user engagement optimization. So what? What is web optimization and why is it needed?

 

You are the marketing manager for your company and tasked with rebuilding your company’s website; however, you have no online marketing experience and have no idea what to look for or who to hire to build your website. Perfect, this article is for you and will help the inexperienced internet marketer better understand SEO services and the questions to ask when hiring a website design company.

 

 

Website Relocation Checklist for SEO (Search Engine optimization)

Website migration doesn’t mean relocation of your web content to a new website address, it also involves transferring the accumulated scores and organic web rankings from the old website to the new website at page-to-page level. If you are planning a website revamp project, it is recommended that the process is led and driven by an SEO expertised project manager.

Email to us to get a free website development consultancy session!

A beautiful website alone will not earn you much website traffic or sales revenue. A holistic strategy and tactful implementation is your answer to increase sales revenue. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

A well-planned and monitored migration shouldn’t permanently affect your traffic, but you should plan for a temporary dip. For that reason, it’s best to perform the migration during a slow part of the year, assuming that there is some seasonality to your site’s performance. A site migration during or shortly before the holidays is always a bad idea. While the goal should always be to avoid losing any traffic, it’s important to make sure that if you do lose traffic, you lose it when business is already slow.

 

Never do a site migration without first testing everything on a test server. Verify that the redirects work properly, and do all of the checks that follow in private before going public. Trying to do it all in one go without testing is bound to lead to errors, and if the mistakes are bad enough, they can set your site back by weeks.

 

Still, that is only the best-case scenario. The reality is that site migrations, in and of themselves, typically offer little to no SEO benefit and do not eliminate search engine penalties. (That is why SEOs often use site migrations as an opportunity to make SEO improvements, like streamlining the site structure, fixing broken links, consolidating redundant pages and making content improvements.)

 

A site migration will almost always result in a temporary loss of traffic — Google needs time to process the change and update its index accordingly. A carefully executed site migration can minimize traffic fluctuations, and in a best-case scenario, Google will ultimately treat the new site as if it were the original.

 

Changing your domain name or implementing HTTPS can be a great business move, but if you fail to consider how search engines will react to this move, you are almost certain to take a major hit in organic search traffic.

 

 

Why building websites in WordPress is a bad idea? | GBKSOFT Blog

On top of Content Management System (CMS) system (no matter open sourced like Work Press or custom built, there are many issues on website design , IA, website architecture, web copy content, programming during that will affect the organic searchability of your website upon launch. If you are planning a website revamp project, it is recommended that the website development process is led and driven by an expertised project manager.

Email to us to get a free website development consultancy session!

A beautiful website alone will not earn you much website traffic or sales revenue. A holistic strategy and tactful implementation is your answer to increase sales revenue. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

Extending the functionality of your WP website is very easy – you just need to install plugins. The market is full of different plugins, that can add any needed function to your website. But don’t be so happy, installing numbers of them to your page. The sad truth is plugins slow down your website, and the more plugins you install, the slower your site will work. Also, plugins can come into collision and stop working together. When you download plugins, made by different vendors, they don’t always collaborate with each other and you might lose functionality instead of obtaining it. That’s why sometimes you need to spend time and money on customization tuning each plugin in order to fit your website.

 

The weak point of such themes emerges when you download the theme and find out that it does not suit your brand identity as it supposed to do. Moreover, when you insert your media files, the template doesn’t look so “premium” and stylish as it used to at the preview (designers of premium themes spend hours to find the pictures from photobanks that match each other perfectly). And later, when you decide to customize the bought theme, you have to hire a developer, even if you tried to avoid it in the very beginning. If the chosen theme contains too many functions, that you will not use, be prepared to get the extremely slow website.

 

offers a great variety of website’s designs called Themes. Theme is a front end styling of your website, which is installed into your WordPress account. It contains color scheme, widget locations, page templates(layouts), fonts and other stylistic details. Generally, free themes propose simple design and limited functionality and premium themes include more features together with stylish design.

 

Originally, WordPress was built like a platform for blogging. In the very beginning, when you install WordPress, the basic function available to you are adding new posts, sharing them via social media and creating the static pages. This native functionality is enough for blogs or simple company websites. But if you want to develop the custom and functional you have to forget about using WordPress for a business website.

 

WordPress is known to be the most frequently used CMS on the web. Nowadays, 28.5% of websites are built on this platform. But why is it so popular and is WordPress good?

 

 

Official Google Webmaster Central Blog: Google does not use the keywords meta tag in web ranking

Meta Keywords are no longer an important factor on organic web rankings. Many web developer who claimed that their website include for FREE might only mean they fill out the meta keywords or other meta tags. Moreover mostly the keywords filled up in the meta tags may not be out of results of keywords research, but randomly adding some words, but not keywords. You need to probe them more in-depth to find out more. If you are planning a website revamp project, it is recommended that the process is led and driven by an SEO expertised project manager.

Email to us to get a free website development consultancy session!

A beautiful website alone will not earn you much website traffic or sales revenue. A holistic strategy and tactful implementation is your answer to increase sales revenue. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

page documents more info on several meta tags that we do use. For example, we do sometimes use the “description” meta tag as the text for our search results snippets, as this screenshot shows:

 

A: About a decade ago, search engines judged pages only on the content of web pages, not any so-called “off-page” factors such as the links pointing to a web page. In those days, keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag.

 

, which could include the keywords meta tag. But that’s an enterprise search appliance that is completely separate from our main web search. Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword metatags completely. They simply don’t have any effect in our search ranking at present.

 

At least for Google’s web search results currently (September 2009), the answer is no. Google doesn’t use the “keywords” meta tag in our web search ranking. This video explains more, or see the questions below.

 

 

Why Flash is not good for SEO?

The fact that a fully flash built website or a web page with a large portion of flash is harmful to SEO has been known for some years. Apart from flash, many issues on website design layout, IA, website architecture, web copy content, programming during will affect the organic searchability of your website upon launch. If you are planning a website revamp project, it is recommended that the website development process is led and driven by an SEO expertised project manager.

Email to us to get a free website development consultancy session!

A beautiful website alone will not earn you much website traffic or sales revenue. A holistic strategy and tactful implementation is your answer to increase sales revenue. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

This high-profile banning of Flash on Firefox has reopened the conversion on the future of Flash. And a lot of high profile people have gotten in on the act – even as far back as 2010. And yet, Flash is still here.

 

As it turns out, a number of cyber-criminals were using bugs in Flash to steal the data of users. Mozilla refused to support Flash until Adobe fixed the issues; which it did do. Before it was patched, a security breach of a surveillance software firm named Hacking Team highlighted the risks of Flash. These cyber-criminals adapted 3 unpatched exploits for their own hacking uses.

 

Recently, Mozilla announced that Flash had been blocked on their Firefox web browser. There was a very good reason behind why Mozilla, the developer behind Firefox, had chosen to block Adobe’s Flash software on all versions of their web browser.

 

But what exactly is it about Adobe’s Flash that makes it a poor web design choice, and why are people sounding the death knell for Flash in 2015 of all years?

 

Flash has played an important role in the rise of the internet, but it is now a bad choice for any modern web design, and can be detrimental to your search engine optimisation (SEO). On the websites of yesteryear, you would commonly come across animations and videos making use of Flash. Nowadays however, it’s considered a poor choice, and web designers will opt for alternative methods.