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The most egregious cross-crafting claims seem to come from web development/design firms. I’ve seen a rash of it lately, and it’s ticking me off, so I’m going to embark on the web-designer-disparaging rant that every SEO seems to indulge in at least once in their career.
So when some web designer comes along and says “I Build Search Engine Friendly Web Sites And Specialize in Usability and Graphic Design,” I say “You and what army, buddy?!” Because, honestly, each one of those separate elements is one person’s full time job.
Yet another friend of mine is a graphic designer. He spends about 60 hours a week (he’s insane) taking the vague, nebulous “I kinda like bricks. Can you create for me a background that’s sorta brick-like, but not TOO brick-like.” requests from crazy people and codifying that nonsense into awesome well thought-out, engaging designs for websites. AND he now leaves room for blocks of text in his designs ’cause I threatened his life if he didn’t.
My BF (best friend, or boyfriend? OR BOTH? You decide!) is a web developer. Full time. 40 hours a week (at least) of taking assets from a PR firm and converting them into working awesome websites that are perfect regardless of which browser you’re looking at.
Hi! I’m Christina. I’m an SEO. It’s what I do full-time for a living. You know why? Because it takes one person (me) at least 40 hours a week to do all that’s necessary for 5 or so clients. It’s all I can do to keep up with the daily demands on my time and makes sure I am doing all that’s necessary on-page and off-page to make sure my clients rank higher and get the kind of quality traffic I told them was possible.