How Search Engine Works?

How Search Engines works? How does it determine the organic web rankings of thousands of websites? Search engines like Google and Yahoo go thought the 3 step of ranking the website: Crawling, Indexing and Ranking. Nevertheless the underlying rule of government which web listing at the top is relevancy. Relevancy is the King. How relevant […]

Google Algorithm & Google Dance

As mentioned previously, Google is the search engine with the largest search volume in most countries. Therefore it is important to understand Google Algorithm i.e. how Google rank the web page. Google Algorithm changes over time as there are major and minor updates on its algorithm every year, quarter and month. However the following update […]

Why Google SEO Rules?

#SEO, abbreviated term for #Search Engine Optimization which is the organic way of boosting your website listing to the top of SERP (Search Engine Results Pages). Why we are mostly referring to SEO on Google? It is because Google has the largest search volumes in most countries. Below are a few countries that Google is […]

Why Always go for White Hat SEO

#SEO, abbreviated term for #Search Engine Optimization which is the organic way of boosting your website listing to the top of SERP (Search Engine Results Pages). There are two schools of SEO: black hat and white hat. We should always go for the White Hat because this is the preferred method of Google. White Hat […]

4 Digital Trends that made a Separate Mobile Marketing Strategy not a good idea

In 2019, a separate mobile marketing strategy is no longer a good idea to any marketer. Having said that, we do not mean to say mobile is not important. It is the reversal that today mobile traffic has now surpassed that of desktop leading to distinction between devices getting less and less significant. Here 3 […]

Programmatic will dominate the digital display advertising scene by 2020

Marketer predicts that more than $46 billion will go to programmatic advertising in the US this year. By 2020, 86.2% of all digital display ads will be bought via automated channels. US Programmatic Digital Display Ad Spending, by Transaction Method, 2016-2020 (billions, % change and % of total programmatic digital display ad spending) Programmatic channels […]

Digital Marketing no more a standalone discipline

Stepping into 2019, this is a global trend of media usage habit shifting from offline to online channel together with the emergence of connected TV. The boundary between #digital marketing and traditional marketing will become more blur. And we shall see digital marketing function will not be a separate discipline from the overall marketing functions. […]

3 Different Meanings of “Keywords”

In the context of #digital marketing, Keywords have different definitions in different digital channels or targeting options 1) Keywords in Search: – The search query that triggered your web listing in the SERPs in both organic or paid search 2) Contextual Keywords in Display advertising (Ad Network, Ad Exchange or DSP): – A targeting option […]

20 Best Digital Marketing Tools You Should Consider In 2019

Before we start our journey from target audience segmentation and buyer persona build-up, qualitative and quantitative #digital marketing research is the crucial pre-requisites. Here are the 20 best digital marketing research tools you should consider in 2019 on audience research, competitive intelligence, marketing landscape insights and more. Canva allows users to make use of customized […]