Deep Dive into Digital Marketing Metrics

Digital Marketing KPIs

As mentioned, or replies on indepth analysis of campaign data. Let’s deep dive into the different reporting metrics:

Impression. An ad view or impression refers to the point at which an ad is served on displayed on a web page. On RTB platform, this is the numbers of times the ad won an auction.

Viewable impression. An ad view or impression is counted as “viewable” when 50 percent of your ad shows on screen for one second or longer for display ads and two seconds or longer for video ads.

Click-Through or ad click is process of a visitor clicking on an online ad and going to the advertiser’s Web site.

CTR% (Click-Through Ratio) is the ratio of how many visitors who are served with the ad will end up clicking through the online ad.
Formula: (Nos of Clicks / Nos of Impressions) x 100%

Conversions / Acquisitions are the action as defined by the advertisers, which can be sales, document download, completion of online form (for leads), registrations, etc.

Tracking digital marketing metrics and KPIs gives your marketing team a real-time view into campaign performance. Using a dashboard to display your digital marketing analytics can help your team take make more data driven decision and help the business grow.

Scroll down further to get inspiration of other top digital marketing metrics you and your team can consider to start tracking today to measure your online performance.

Digital Marketing Metrics and KPIs are values used by marketing teams to measure and track the performance of their marketing campaigns. Digital marketing teams use a number of tools to promote their services and products, and tracking the results can often be time consuming and difficult. By creating specific digital marketing KPIs, it’s easy to determine targets and goals and measure performance based on those values.

Curated from Digital Marketing Metrics and KPIs | Klipfolio.com

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Performance Marketing – 3 Pillars

Digital Marketing Concept

or Online Marketing also gives birth to the concept of . Performance marketing give the most benefit to conversion based advertising campaigns. The 3 pillars of Performance marketing are:
(i) Innovative prospecting and remarketing strategies
(ii) Deep insights on Audience data
(iii) Indepth analysis of campaign data and attribution reporting data for ongoing optimization

The various players include advertisers, merchants and retailers, networks, publishers, affiliates, outsourced program managers (a.k.a., OPMs), agencies, and solution providers. Companies range from publicly-traded global Fortune 500 companies to small, sole-proprietor businesses.

Unlike other forms of traditional advertising where fees are paid up front and do not depend upon the success of the ads, advertisers in performance marketing only pay for successful transactions. Performance marketing has successfully reversed the traditional value proposition of advertising and also allows for real-time measurement of ROI.

Performance Marketing is a combination of advertising and innovation that helps retailers and affiliates grow their businesses in ever-changing ways. Campaigns are highly targeted for each retailer in such a way that everyone can be successful. Performance marketing done right creates win-win opportunities for both retailers and affiliates.

Performance Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers (a.k.a., “retailers” or “merchants”) pay

Performance Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed; such as a sale, lead or click.

Curated from What You Should Know About Performance Marketing | The PMA

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Digital Marketing Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

Learn more about our classroom course, live webinar course or on demand course

You may sample our One Day Trial Course before making the decision to take the full course

Email to us for Consultancy on Programmatic Advertising