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Performance Marketing – Page 2 – DIGICOM – Digital Marketing Course Provider

Digital Marketing Approach – SMART

Stepping into 2019, we all understand the difference between traditional Vs. #Digital Marketing. In some cases, there are some traditional approach of marketing in digital environment such as IO buy on premium websites or online media / newspapers. We shall still regard this as traditiional marketing. All in all, we shall adopt a SMART approach […]

Deep Dive into Digital Marketing Metrics

As mentioned, #Digital Marketing or #performance marketing replies on indepth analysis of campaign data. Let’s deep dive into the different reporting metrics: Impression. An ad view or impression refers to the point at which an ad is served on displayed on a web page. On RTB platform, this is the numbers of times the ad […]

Performance Marketing – 3 Pillars

#Digital Marketing or Online Marketing also gives birth to the concept of #performance marketing. Performance marketing give the most benefit to conversion based advertising campaigns. The 3 pillars of Performance marketing are: (i) Innovative prospecting and remarketing strategies (ii) Deep insights on Audience data (iii) Indepth analysis of campaign data and attribution reporting data for […]