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Wikipedia – A SEO tactic in the past or a future strategy you should focus on?

SEO-Wikipedia

Wikipedia – A tactic in the past or a future strategy you should focus on?

Wikipedia is the 800 lb gorilla in the Google search results. It ranks for almost half of all searches. In the early days of SEO history, brands built their Wikipedia page as an important Off-Page SEO Strategy

However in 2007, Wikipedia implemented rel=”nofollow” on all outbound links, which means links from Wikipedia do not pass PageRank or anchor text (ie, Wikipedia articles do not directly help webpages in the eyes of the Googlebot). Google says that “In general, we don’t follow them [nofollow links].” For SEOs who have a formulaic outlook on SEO (ie, links + keywords = rankings), this change made Wikipedia a lot less appealing for link building and off page.

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Digital Marketing Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

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SEO Paradox 3: 1) Wikipedia 2) Press Release 3) RSS Feeds

SEO 2019

algorithms changes almost every day with big and minor updates. Many tactics that were proven working on the old days became a taboo nowadays. In the coming weeks, we shall discuss with you the following 3 SEO off-page strategies which were proved to be awesome are still working today or not:

1) Wikipedia
2) Press Release Distribution
3) RSS Feeds installed on your website or distribution as a link building strategy

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Digital Marketing Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

Learn more about our classroom course, live webinar course or on demand course
You may sample our One Day Trial Course before making the decision to take the full course

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Digital Marketing Consumer Journey

Digital Marketing Consumer Journey

Consumer Buying Cycle or Customer Journey in marketing context are the mental flow processes of audience going through from need recognition and product awareness; and then interest; and finally being converted into a buyer and brand advocate. This buying cycle or sometimes referred as a sales funnel are usually in reverted triangle; as audience size is becoming smaller and smaller from upper streams to the lower streams of the funnel. However at the lower streams of the funnel, audience are of higher quality and more ready to buy. In different stages of the consumer journey, different media touch points are mapped to reach audience at different stages of the consumer journey more effectively.

In , with the the creative targeting options and technologies such as lookalike targeting and remarketing, the consumer buying cycle exhibits an hourglass shape. The amazing part here is customer extension based on characteristics of converted buyer through lookalike targeting. And these new customers will bring new prospects to feed into the upperstreams of the consumer funnel.

Here we identify 5 major stages and media touch points for digital marketing. (See the diagram)

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Digital Marketing Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

Learn more about our classroom course, live webinar course or on demand course

You may sample our One Day Trial Course before making the decision to take the full course

Email to us for Consultancy on Programmatic Advertising

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Programmatc Audio Ad Formats – New Kid on the block

Programmatic Media Buy

This is an exciting addition to that was only enabled quite recently in programmatic platforms. Brand marketers can now leverage on the power of audio messaging to connect with audience; and reach the objectives of brand recall, brand interest and sales ROI. Google’s DV360 is one of the programmatic platforms that move to embrace this new ad format. DV30 provides the audio ad units in 15s or 30s non-skippable ad format with click URL and companion display.

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

Learn more about our classroom course, live webinar course or on demand course

You may sample our One Day Trial Course before making the decision to take the full course

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Snippet Strategy – Your 2019 SEO Strategy

SEO Search Engine Optimization Snippets

Rich Snippets is the term used to describe structured data markup that site operators can add to their existing HTML, which in turn allow search engines to better understand what information is contained on each web page. This helps search engines to bring more relevant traffic to your website.

One of the example of the use of rich Snippet is Knowledge Graph, in which Google displays additional information based on your search term on the right side next to the search results. This helps to provide additional information about your brands and helps you to rank higher

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Digital Marketing Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

Learn more about our classroom course, live webinar course or on demand course
You may sample our One Day Trial Course before making the decision to take the full course

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5 facts you need to know about an xml sitemap

SEO Search Engine optimization Sitemap

XML Sitemap is a must for specialist.

5 facts you need to know about an xml sitemap:
1) xml sitemap must be located at your website’s root directory
2) xml sitemap must be submitted at the webmaster center fo major search engines
3) xml sitemap helps search engines to crawl and index your pages
4) A sitemap.xml cannot have more than 50,000 URLs or 10MB.
2) In case you have multiple xml sitemaps of different content formats (such as web listings, image listings, video listing, etc.) for your website, you may need compile a sitemap index and put in under your root directory as well.

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Digital Marketing Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

Learn more about our classroom course, live webinar course or on demand course
You may sample our One Day Trial Course before making the decision to take the full course

Email to us for free consultancy on SEO