Wikipedia – A #SEO tactic in the past or a future strategy you should focus on? Wikipedia is the 800 lb gorilla in the Google search results. It ranks for almost half of all searches. In the early days of SEO history, brands built their Wikipedia page as an important Off-Page SEO Strategy However in […]
Monthly Archives: February 2019
SEO Paradox 3: 1) Wikipedia 2) Press Release 3) RSS Feeds
#SEO algorithms changes almost every day with big and minor updates. Many tactics that were proven working on the old days became a taboo nowadays. In the coming weeks, we shall discuss with you the following 3 SEO off-page strategies which were proved to be awesome are still working today or not: 1) Wikipedia 2) […]
Digital Marketing Consumer Journey
Consumer Buying Cycle or Customer Journey in marketing context are the mental flow processes of audience going through from need recognition and product awareness; and then interest; and finally being converted into a buyer and brand advocate. This buying cycle or sometimes referred as a sales funnel are usually in reverted triangle; as audience size […]
Programmatc Audio Ad Formats – New Kid on the block
This is an exciting addition to #digital advertising that was only enabled quite recently in programmatic platforms. Brand marketers can now leverage on the power of audio messaging to connect with audience; and reach the objectives of brand recall, brand interest and sales ROI. Google’s DV360 is one of the programmatic platforms that move to […]
Snippet Strategy – Your 2019 SEO Strategy
Rich Snippets is the term used to describe structured data markup that site operators can add to their existing HTML, which in turn allow search engines to better understand what information is contained on each web page. This helps search engines to bring more relevant traffic to your website. One of the example of the […]
5 facts you need to know about an xml sitemap
XML Sitemap is a must for #SEO specialist. 5 facts you need to know about an xml sitemap: 1) xml sitemap must be located at your website’s root directory 2) xml sitemap must be submitted at the webmaster center fo major search engines 3) xml sitemap helps search engines to crawl and index your pages […]