Rich Snippets is the term used to describe structured data markup that site operators can add to their existing HTML, which in turn allow search engines to better understand what information is contained on each web page. This helps search engines to bring more relevant traffic to your website.
One of the example of the use of rich Snippet is Knowledge Graph, in which Google displays additional information based on your search term on the right side next to the search results. This helps to provide additional information about your brands and helps you to rank higher
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