Stepping into 2019, we all understand the difference between traditional Vs. #Digital Marketing. In some cases, there are some traditional approach of marketing in digital environment such as IO buy on premium websites or online media / newspapers. We shall still regard this as traditiional marketing. All in all, we shall adopt a SMART approach […]
Monthly Archives: January 2019
The rise of vertical video ad format – Capture the moment
Vertical videos formats in video advertising are getting more and more popular. This trend is pioneered by Snapchat as the vast majority of video content captured on smartphones is shot vertically. In line with this trend and following Snapchat, we have seen Instagram Stories, facebook and youtube all move to embrace vertical content formats DIGICOM […]
4 questions to check if you truely understand SEO
#SEO is almost the first discipline emerged when digial marketing came to the scene. This buzzword has been around for almost two decades. Brands have been given lots of education from different digital agencies or consultants that this is not a new topic. However the algorithm of search engines ranking factors have been constantly changing. […]
SEO Friendly Website Not the Same as Executing SEO
Brand owners launch a professionally looking website and then planned for their promotion. #SEO may be the starting point of their promotion. And then they found out the website is not SEO friendly from the aspect of on-page optimization and technical optimization. Some of these non-SEO friendly elements can be rectified without a big modification […]
Deep Dive into Digital Marketing Metrics
As mentioned, #Digital Marketing or #performance marketing replies on indepth analysis of campaign data. Let’s deep dive into the different reporting metrics: Impression. An ad view or impression refers to the point at which an ad is served on displayed on a web page. On RTB platform, this is the numbers of times the ad […]
5 Ways to Optimize SEO after Google RankBrain
RankBrain is a component of Google’s core algorithm which uses machine learning (the ability of machines to teach themselves from data inputs) to determine the most relevant results to the “intent” behind the search queries, not the search keywords itself. In keywords with ambiguous or multiple meanings such as “apple” as fruit or a computer […]
Performance Marketing – 3 Pillars
#Digital Marketing or Online Marketing also gives birth to the concept of #performance marketing. Performance marketing give the most benefit to conversion based advertising campaigns. The 3 pillars of Performance marketing are: (i) Innovative prospecting and remarketing strategies (ii) Deep insights on Audience data (iii) Indepth analysis of campaign data and attribution reporting data for […]
Alphabet soup in Digital Marketing or Programmatic Advertising: A look into DMP, DSP, SSP, RTB, DBM and DCM
In #Digital Marketing and Big Data era, a digital marketer comes across many #acronyms. Here in these article, we shall share the definitions of acronyms like DMP, DSP, SSP and RTB. On top of that I would like to add DBM and DCM as I came across some digital marketer who might be confess with […]
5 Major Google Algorithm updates Summarized in the Past 2018
In this article, we share 5 Major Google Algorithm updates in 2018 that you should focus on. On top of this list, I would also like to add Google RankBrain, which is always regarded as the third important update at this moment. Google RankBrain will be further elaborated in the coming blog posts.Check how suited […]
The face behind Google’s organic search team
As mentioned Matt Cutts as the face behind Google’s organic search team left Google in 2016; and being replaced by Danny Sullivian who became the public face of Google organic search team. Matt laid the foundations of earlier Google organic web ranking’s principle i.e. promoting relevancy being the central theme for all organic ranking algorithms […]