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April 2019 – DIGICOM – Digital Marketing Course Provider

4 Digital Trends that made a Separate Mobile Marketing Strategy not a good idea

In 2019, a separate mobile marketing strategy is no longer a good idea to any marketer. Having said that, we do not mean to say mobile is not important. It is the reversal that today mobile traffic has now surpassed that of desktop leading to distinction between devices getting less and less significant. Here 3 […]

Programmatic will dominate the digital display advertising scene by 2020

Marketer predicts that more than $46 billion will go to programmatic advertising in the US this year. By 2020, 86.2% of all digital display ads will be bought via automated channels. US Programmatic Digital Display Ad Spending, by Transaction Method, 2016-2020 (billions, % change and % of total programmatic digital display ad spending) Programmatic channels […]