Today Google’s algorithm governing the organic web rankings results is shaped by numerous big and small algorithm changes over the last two decades. Some major big changes of Google Algorithm are also known as Google Dance. Despite of the numerous Google Dances over the years, one underlying principle governing Google Algorithm which has never changed is Relevancy. The purpose of all these aglorithms are to enhance relevancy between keywords search and the Search Engine Results triggered. This will keep internet users to search for what they are looking for on Google.
Search Marketing is only one of the media touchpoint in the consumer journey, more targeting to the advocacy stage in the buying cycle. To maximize the results of #digital marketing, a omnichannel media strategy is recommended. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard the audience big data.
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Google moved videos from organic-like results with thumbnails into a dedicated video carousel, causing a shake-up in results that were previously tracked as organic. At the same time, the number of SERPs with videos increased significantly (+60% in MozCast).
Six months after announcing it, Google rolled out the mobile page speed update, making page speed a ranking factor for mobile results. Google claimed that this only affected the slowest mobile sites, and there was no evidence of major mobile rankings shifts.
Algorithm trackers and webmaster chatter signaled heavy rankings flux, but Google did not confirm. MozCast recorded its highest temperature in 2018 at 114°F.
After warning users of unsecured (non-HTTPS) forms months earlier, Chrome 68 began marking all non-HTTPS sites as “not secure.” The changes rolled out on July 24, but rely on users installing the latest Chrome version, which can take weeks or months.
Google confirmed a “broad core algorithm update,” with wide reports of massive impact. It rolled out over the period of about a week, but peaked on August 1-2. This update seemed to disproportionately affect sites in the health and wellness vertical, although large-scale impact was seen in all verticals.