Moz – Google Algorithm Change History

Today Google’s algorithm governing the organic web rankings results is shaped by numerous big and small algorithm changes over the last two decades. Some major big changes of Google Algorithm are also known as Google Dance. Despite of the numerous Google Dances over the years, one underlying principle governing Google Algorithm which has never changed is Relevancy. The purpose of all these aglorithms are to enhance relevancy between keywords search and the Search Engine Results triggered. This will keep internet users to search for what they are looking for on Google.

Email to us for a free audit on your website!

Search Marketing is only one of the media touchpoint in the consumer journey, more targeting to the advocacy stage in the buying cycle. To maximize the results of , a omnichannel media strategy is recommended. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard the audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

Google moved videos from organic-like results with thumbnails into a dedicated video carousel, causing a shake-up in results that were previously tracked as organic. At the same time, the number of SERPs with videos increased significantly (+60% in MozCast).

 

Six months after announcing it, Google rolled out the mobile page speed update, making page speed a ranking factor for mobile results. Google claimed that this only affected the slowest mobile sites, and there was no evidence of major mobile rankings shifts.

 

Algorithm trackers and webmaster chatter signaled heavy rankings flux, but Google did not confirm. MozCast recorded its highest temperature in 2018 at 114°F.

 

After warning users of unsecured (non-HTTPS) forms months earlier, Chrome 68 began marking all non-HTTPS sites as “not secure.” The changes rolled out on July 24, but rely on users installing the latest Chrome version, which can take weeks or months.

 

Google confirmed a “broad core algorithm update,” with wide reports of massive impact. It rolled out over the period of about a week, but peaked on August 1-2. This update seemed to disproportionately affect sites in the health and wellness vertical, although large-scale impact was seen in all verticals.

 

 

5 reasons why single page website are bad for SEO

One page design layout is recent trend of website design. However it may not be good to because less focus on one single keyword theme (unless your entire website only focus on one keyword theme). Other non-SEO friendly elements include slower page load time. On top of web page design layout, many issues on website design , IA, website architecture, web copy content, programming during will affect the organic searchability of your website upon launch. If you are planning a website revamp project, it is recommended that the website development process is led and driven by an SEO expertised project manager.

Email to us to get a free website development consultancy session!

A beautiful website alone will not earn you much website traffic or sales revenue. A holistic strategy and tactful implementation is your answer to increase sales revenue. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

1) Only one keyword phrase: Today it’s commonly believed by SEO types that you can only successfully optimise any given website page for one keyword phrase. So having a single page site, means you can only target a single keyword phrase. Which is a bit pants right?

 

Yes I’ll admit they look super cool and funky. They’re also work really well for responsive design, which obviously is a plus if a fair proportion of your traffic comes via mobile devices:

 

There are some gorgeous SPW out there that use lovely transitions to separate the various sections. A more fancy pants term for the effect is the parallax scrolling effect. Essentially it’s achieved by moving different background images with different speed and creates a wonderful feeling of fluidity and movement.

 

If you’re not sure what I mean Single Page Websites (SPWs) are basically long, scrolling websites where all the content is contained on a single page. The navigation links at the top essentially work as anchor links, jumping you down to the relevant section rather than taking you to a new page.

 

Oct 2015 update: Since writing this more work has been done on ways of making Single Page websites SEO friendly. Here’s a good resource to help you understand how to make your single page websites more SEO friendly Search Engine Land

 

 

Introducing Google Marketing Platform

“Through the DIGICOM platform, we were able to generate north of HK$600,000 in revenue and 1600+ sales at a ROAS of 10+ during one single quarter; through programmatic advertising and creative targeting Strategy” This is the compliment from our client on programmatic advertising, Hong Kong Rugby Union.

Email to us to get a case study!

Programmatic Advertising is good at generating both brand awareness and conversions. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 5 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

In the U.S., adidas has started working more collaboratively across their digital teams to share insights and get a deeper understanding of their customers. Chris Murphy, Head of Digital Experience, describes their approach:

 

In our recent survey of global marketing organizations, we learned that the priority for marketers is to better understand their customers. By offering tools that make it easy to collaborate and share insights, Google Marketing Platform helps achieve this customer-first approach to marketing.

 

Google Marketing Platform brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help you plan, buy, measure and optimize digital media and customer experiences in one place. Google Marketing Platform helps you deliver more relevant and effective marketing, while ensuring that you respect your customers’ privacy and give them control over their data.

 

Of course, changes in technology have meant changes for digital marketers. There’s been an explosion of channels, formats and data. Consumers are also more aware of how they’re being marketed to and how their data is being used—and they want more control.

 

The online world was very different when DoubleClick debuted in 1996. Things we take for granted today, like texting emoji, sharing funny YouTube videos, or taking smartphone selfies were all years away.

 

 

SEO Driven Website Design

There are many issues on development tools, website design , IA, website architecture, web copy content, programming during which will affect the organic searchability of your website upon launch. If you are planning a website revamp project, it is recommended that the website development process is led and driven by an expertised project manager.

Email to us to get a free website development consultancy session!

A beautiful website alone will not earn you much website traffic or sales revenue. A holistic digital marketing strategy and tactful implementation is your answer to increase sales revenue. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

Adam Hartwig’s website scored highly on Awwwards with a score of 7.39 and accomplished being featured as site of the day. The website also was featured on TheFWA as SOTD. However, here are some SEO observations:

 

These websites received high scores from Awwwards, a well-known web design gallery. The data may seem a bit excessive but we really wanted to emphasize the trend in web design vs. the trend in SEO design. We analyzed over 20 websites but will only mention some in this article.

 

We determined which SEO agencies were at the top of their field by their ranking in their hometown. We determined which website design agencies were at the top of their field by examining website award sites. Websites that accomplished site of the day (SOTD) nominations on Awwwards were included.

 

Our motivation to do this research project was that we were redesigning our website and we wanted to accomplish both — a great and fresh design while keeping the website search engine optimized. We analyzed both fields (SEO Agencies and award winning websites) as a research project to see if it was possible to accomplish both and as inspiration for designing our website. Our specific goal was to create our new website while use parallax scrolling and SEO simultaneously while making the website responsive (responsive web design).

 

Web Design Agencies are great at making beautiful websites, but can they do SEO too? We analyzed award-winning website designs throughout the world to see how SEO friendly they were. We also compared these websites to leading SEO Agency websites to see how they were design wise. We noticed that most SEO agencies have great rankings, but poor designs and we noticed that web design agencies have beautiful websites but poor SEO.

 

 

Facebook’s Revamped Ads Manager Will Include Features From Power Editor – Adweek

facebook revamped ads manager and there will be no more power editor whose features were merged into facebook ad manager.  Indeed is indeed one of the channel of .

The beauty of digital marketing are results forecast before the campaign; and measurable and trackable results after the campaign as well as optimization over time to enhance the business results. DIGICOM adopts performance based approach of digital marketing. Objectives are translated into quantitative Key performance Indicators, say nos of views, web traffic, sales and revenue. All campaign implementations details are driven towards achieving the quantitative goa

A holistic digital marketing strategy and tactful implementation is your answer to increase sales revenue. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 5 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

Power Editor’s automatic drafts will also be incorporated into the updated Ads Manager, automatically saving brands’ work on the social network’s servers.

 

Facebook explained that quick creating enables advertisers to set up campaigns, ad sets and ad elements in whichever order they choose, while guided creation, as the name implies, guides advertisers through the process from start to finish.

 

The social network added in a blog post Tuesday, “We are committed to supporting users who preferred Power Editor’s quick creation, as well as those who liked Ads Manager’s guided creation, which is why in the updated Ads Manager, people will automatically be opted in to the workflow they used in the past. And everyone will have the option to change their preferred workflow at any time with a button in the top right of the ad creation window.”

 

Facebook said in an email to Social Pro Daily that more than 5 million advertisers—mostly small businesses—run ads on the social network each month, and 85 percent of businesses with pages manage them via mobile devices, and Tuesday’s move is aimed at simplifying the experience.

 

The social network announced Tuesday that starting this week, it will roll out an updated Ads Manager interface, which advertisers will see where they previously accessed Ads Manager or Power Editor, and the new interface will include Power Editor’s ad creating and editing features.

 

 

Are Press Releases Still Good for SEO?

Primary objective for press release distribution is still to get wider reach to journalists and news reporters. In parallel we can add friendly elements to our press release to serve the dual purpose of SEO and awareness of journalists.

Email to us for a free SEO audit on your website!

Search Marketing is only one of the media touchpoint in the consumer journey, more targeting to the advocacy stage in the buying cycle. To maximize the results of , a omnichannel media strategy is recommended. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard the audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

As technology caught up, “newswire” services were created, which would syndicate these press releases much more widely than they had been previously. In many ways, this was the beginning of the information overload that we all face today.

 

The idea behind the release is that it would be sent to many different news media outlets and hopefully one or more of them would have a journalist contact the company for more information – to write a story about the event or advancement or to interview someone at the company.

 

Historically, the press release has always been a means to an end. Press releases were used as a way for companies to let journalists know about big events, such as winning an award, launching a new product, or winning a significant contract.

 

This, like so many questions about SEO, doesn’t have an easy answer. It helps to have information on the history of press releases and what they were used for, as well as how they were once abused for SEO.

 

Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next AskanSEO post!

 

 

Mobile Optimization for SEO – Search Engine Journal

Mobile Optimization became one of the important web ranking factors on Google . since some years ago.  Indeed there are many issues on development tools, website design , IA, website architecture, web copy content, programming during which will affect the organic searchability of your website upon launch. If you are planning a website revamp project, it is recommended that the website development process is led and driven by an SEO expertised project manager.

Email to us to get a free website development consultancy session!

A beautiful website alone will not earn you much website traffic or sales revenue. A holistic digital marketing strategy and tactful implementation is your answer to increase sales revenue. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

A mobile-first index coming from Google has long been rumored, and finally, it’s no longer a rumor. In web development, considering a mobile-first approach is always a good idea.

 

If your tracking program is not installed properly, it is possible that it will spit back erroneous, incorrect data, or worse, duplicate data showing an increase when there may not even be an increase. At its simplest, make sure that the tracking program tags (if needed) are all only installed once on the page. Multiple installations and erroneous installations can become major headaches later. Google recommends using Google Tag Manager for more complex analytics installations.

 

Most websites use Google webmaster tools and Google Analytics as their statistics tracking program of choice. Of course, there are other options. But tracking programs are worthless if they are not configured correctly.

 

By examining these items in further detail, we can identify potential roadblocks and bottlenecks most commonly associated with the website development life cycle. This checklist identifies items routinely covered in Google’s webmaster tools, and then some, to ensure that you have all bases covered for a successful website optimization, every time. In addition, this checklist will also cover lesser known but crucial items that are important to tackle during development before they go live on the site.

 

Website developers are not always quite as savvy as SEO practitioners when it comes to creating websites that perform well in the SEO arena. Even though development requires a set of technical skills, different technical skills are required for SEO. By following a standard checklist, it can be possible to follow Google’s Webmaster guidelines while also getting ahead in the all-important competitive space in SEO. This checklist looks at things like site speed optimization, structured data, HTML improvements, cross-platform compatibility, and other development tasks from a developer’s perspective in the context of SEO.

 

 

Programmatic TV is the future: Here’s how to capitalize on the opportunity – Marketing Land

“Through the DIGICOM platform, we were able to generate north of HK$600,000 in revenue and 1600+ sales at a ROAS of 10+ during one single quarter; through programmatic advertising and creative targeting Strategy” This is the compliment from our client on programmatic advertising, Hong Kong Rugby Union.

Email to us to get a case study!

Programmatic Advertising is good at generating both brand awareness and conversions. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 5 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

Like most things programmatic, there is already a fair amount of complexity within this area, beginning with what “programmatic TV” actually refers to. In essence, any TV inventory that can be bought via a programmatic platform falls under this definition.

 

Regardless of exactly when, it seems inevitable that all TV inventory will eventually be purchased programmatically. And, considering the example of programmatic display’s incredibly rapid growth, we should expect this to happen sooner rather than later.

 

Research by PWC predicts that programmatic TV will represent approximately a third of global TV ad revenue by 2021, whereas a study by Videology states the consensus among industry experts to be closer to more than half by that date.

 

Five percent of all TV ad spend in the US will be programmatic by 2019, according to research by eMarketer. Though modest-sounding, that’s an extremely rapid expansion from $640 million in 2016 to the $3.8 billion it is expected to become.

 

The tide is turning: traditional TV advertising is slowing down, programmatic TV is rapidly expanding, and tech platforms and broadcasters are in frantic competition to claim this new, highly desirable market.

 

 

A comprehensive guide to SSL certificates – Search Engine Land

Website Trustworthiness is a major criteria of ranking factor. Installation of SSL certificates to enable a URL beginning with “https://” is definitely an additional score to your SEO.

Email to us for a free SEO audit on your website!

Search Marketing is only one of the media touchpoint in the consumer journey, more targeting to the advocacy stage in the buying cycle. To maximize the results of , a omnichannel media strategy is recommended. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard the audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

The benefit of using an SSL certificate is that it offers encrypted protection during the online transfer of sensitive information. (Indeed, you are required by the Payment Card Industry (PCI) to have an SSL certificate if you collect credit card information on your site.) SSL certificates can also help you gain your customers’ trust and protect against phishing schemes.

 

SSL certificates utilize a public and a private key, which work together to establish an encrypted connection. Typically, data sent between a browser and a web server is sent as plain text, which can leave you vulnerable to hackers.

 

Before we tackle those questions, let’s cover the basics. SSL stands for Secure Sockets Layer, a security method which allows for the encryption of data when being transferred over a server. SSL certificates help to protect the transfer of sensitive information such as credit card numbers, passwords and usernames, Social Security numbers and more.

 

Many SSL providers offer a wealth of add-ons, which makes comparing providers relatively difficult. This guide will help answer several common questions so that you can find the certificate that best suits your needs:

 

A full range of SSL products are available on the market today that cater to various domain and security needs. Though many webmasters are exploring the possibilities, hoping a move to SSL will boost their search rankings, it can be overwhelming to try to compare these options, let alone fully understand what you’re paying for.

 

 

A Complete SEO Checklist for Web Developers – Search Engine Journal

There are many issues on development tools, website design , IA, website architecture, web copy content, programming during which will affect the organic searchability of your website upon launch. If you are planning a website revamp project, it is recommended that the website development process is led and driven by an expertised project manager.

Email to us to get a free website development consultancy session!

A beautiful website alone will not earn you much website traffic or sales revenue. A holistic strategy and tactful implementation is your answer to increase sales revenue. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

A mobile-first index coming from Googldigicom-academy.com/…/digital-marketing-course-classroome has long been rumored, and finally, it’s no longer a rumor. In web development, considering a mobile-first approach is always a good idea.

 

If your tracking program is not installed properly, it is possible that it will spit back erroneous, incorrect data, or worse, duplicate data showing an increase when there may not even be an increase. At its simplest, make sure that the tracking program tags (if needed) are all only installed once on the page. Multiple installations and erroneous installations can become major headaches later. Google recommends using Google Tag Manager for more complex analytics installations.

 

Most websites use Google webmaster tools and Google Analytics as their statistics tracking program of choice. Of course, there are other options. But tracking programs are worthless if they are not configured correctly.

 

By examining these items in further detail, we can identify potential roadblocks and bottlenecks most commonly associated with the website development life cycle. This checklist identifies items routinely covered in Google’s webmaster tools, and then some, to ensure that you have all bases covered for a successful website optimization, every time. In addition, this checklist will also cover lesser known but crucial items that are important to tackle during development before they go live on the site.

 

Website developers are not always quite as savvy as SEO practitioners when it comes to creating websites that perform well in the SEO arena. Even though development requires a set of technical skills, different technical skills are required for SEO. By following a standard checklist, it can be possible to follow Google’s Webmaster guidelines while also getting ahead in the all-important competitive space in SEO. This checklist looks at things like site speed optimization, structured data, HTML improvements, cross-platform compatibility, and other development tasks from a developer’s perspective in the context of SEO.