Website Trustworthiness is a major criteria of #SEO ranking factor. Installation of SSL certificates to enable a URL beginning with “https://” is definitely an additional score to your SEO.
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The benefit of using an SSL certificate is that it offers encrypted protection during the online transfer of sensitive information. (Indeed, you are required by the Payment Card Industry (PCI) to have an SSL certificate if you collect credit card information on your site.) SSL certificates can also help you gain your customers’ trust and protect against phishing schemes.
SSL certificates utilize a public and a private key, which work together to establish an encrypted connection. Typically, data sent between a browser and a web server is sent as plain text, which can leave you vulnerable to hackers.
Before we tackle those questions, let’s cover the basics. SSL stands for Secure Sockets Layer, a security method which allows for the encryption of data when being transferred over a server. SSL certificates help to protect the transfer of sensitive information such as credit card numbers, passwords and usernames, Social Security numbers and more.
Many SSL providers offer a wealth of add-ons, which makes comparing providers relatively difficult. This guide will help answer several common questions so that you can find the certificate that best suits your needs:
A full range of SSL products are available on the market today that cater to various domain and security needs. Though many webmasters are exploring the possibilities, hoping a move to SSL will boost their search rankings, it can be overwhelming to try to compare these options, let alone fully understand what you’re paying for.