Facebook’s Revamped Ads Manager Will Include Features From Power Editor – Adweek

facebook revamped ads manager and there will be no more power editor whose features were merged into facebook ad manager.  Indeed is indeed one of the channel of .

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Power Editor’s automatic drafts will also be incorporated into the updated Ads Manager, automatically saving brands’ work on the social network’s servers.

 

Facebook explained that quick creating enables advertisers to set up campaigns, ad sets and ad elements in whichever order they choose, while guided creation, as the name implies, guides advertisers through the process from start to finish.

 

The social network added in a blog post Tuesday, “We are committed to supporting users who preferred Power Editor’s quick creation, as well as those who liked Ads Manager’s guided creation, which is why in the updated Ads Manager, people will automatically be opted in to the workflow they used in the past. And everyone will have the option to change their preferred workflow at any time with a button in the top right of the ad creation window.”

 

Facebook said in an email to Social Pro Daily that more than 5 million advertisers—mostly small businesses—run ads on the social network each month, and 85 percent of businesses with pages manage them via mobile devices, and Tuesday’s move is aimed at simplifying the experience.

 

The social network announced Tuesday that starting this week, it will roll out an updated Ads Manager interface, which advertisers will see where they previously accessed Ads Manager or Power Editor, and the new interface will include Power Editor’s ad creating and editing features.

 

 

Facebook Advertising changes for Reaching People that Live Abroad

Below is the article in 2015. In 2015 Facebook introduced the targeting features that you can include or exclude expatriates groups from certain countries. However in 2017 Q4 onwards, due to policy of privacy and non-discrimination, this feature is modified that you can only include or exclude ALL expatriates (not certain countries) in your target locations on Facebook Ad Manager.

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A holistic digital marketing strategy and tactful implementation is your answer to increase sales revenue. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 5 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

People expect communication to be personal, relevant and mobile. With Facebook’s expat targeting, we were able to speak to a highly relevant audience and deliver them something that was truly valuable in real time. That’s the secret to a great campaign.

 

Since many expats travel home for the holidays, Etihad Airways, a leading Middle East airline, saw an opportunity before Diwali to connect with the 27 million Indians on Facebook living outside India. Like many holidays, Diwali is a festival to be celebrated with family and friends. Using expat targeting, Eithad connected with expats with messages about traveling home for the holiday, reaching 536,00 Indian expats living in the Middle East, leading to 700 bookings and a 50X return on investment.

 

Marketers can now connect with expats living within a given country (like expats living in Brazil) and expats originating from a specific country (like people born in Brazil living ). Nationality-specific targeting is currently available for people from Brazil, Indonesia, China, South Africa and India.

 

To help businesses reach people living abroad, today we’re announcing a new targeting feature that enables advertisers to reach the 92 million expats on Facebook.

 

People living abroad use Facebook to connect with friends and family back home, sharing key life milestones and everyday moments alike. And expats aren’t just using Facebook to keep in touch with people. Brands, organizations, celebrities and news outlets also offer a vital connection to home.