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Facebook Advertising changes for Reaching People that Live Abroad

Below is the article in 2015. In 2015 Facebook introduced the targeting features that you can include or exclude expatriates groups from certain countries. However in 2017 Q4 onwards, due to policy of privacy and non-discrimination, this feature is modified that you can only include or exclude ALL expatriates (not certain countries) in your target locations on Facebook Ad Manager.

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A holistic digital marketing strategy and tactful implementation is your answer to increase sales revenue. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

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People expect communication to be personal, relevant and mobile. With Facebook’s expat targeting, we were able to speak to a highly relevant audience and deliver them something that was truly valuable in real time. That’s the secret to a great campaign.

 

Since many expats travel home for the holidays, Etihad Airways, a leading Middle East airline, saw an opportunity before Diwali to connect with the 27 million Indians on Facebook living outside India. Like many holidays, Diwali is a festival to be celebrated with family and friends. Using expat targeting, Eithad connected with expats with messages about traveling home for the holiday, reaching 536,00 Indian expats living in the Middle East, leading to 700 bookings and a 50X return on investment.

 

Marketers can now connect with expats living within a given country (like expats living in Brazil) and expats originating from a specific country (like people born in Brazil living ). Nationality-specific targeting is currently available for people from Brazil, Indonesia, China, South Africa and India.

 

To help businesses reach people living abroad, today we’re announcing a new targeting feature that enables advertisers to reach the 92 million expats on Facebook.

 

People living abroad use Facebook to connect with friends and family back home, sharing key life milestones and everyday moments alike. And expats aren’t just using Facebook to keep in touch with people. Brands, organizations, celebrities and news outlets also offer a vital connection to home.

 

 

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Facebook quietly removes ad filter to target users based on their relationship preferences – Marketing Land

Most of you may be well aware that facebook algorithm started to skew towards paid traffic since 7 or 8 years ago. Today average facebook posts yield near to 0% of organic reach to your friends, followers or target audience. Social Media Marketers have to spend advertising dollars to promote the reach and exposure of their promotional message. In the facebook advertising arena, we shall keep you posted with the latest update on targeting change or paid algorithm change.

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A holistic digital marketing strategy and tactful implementation is your answer to increase sales revenue. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 5 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

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A spokesperson for the Gay and Lesbian Alliance Against Defamation (GLAAD) told BuzzFeed that Facebook’s decision to remove the identity-based targeting option could prevent malicious behavior targeting the LGBTQ community. But Calvin Stowell, the chief growth officer for The Trevor Project — a nonprofit organization to help save suicidal LGBT youth — told BuzzFeed that Facebook’s decision to remove the ad filter has made his job more difficult.

 

“Based on feedback from our community and outside experts, we’re removing the ability for organizations to target people based on the ‘interested in’ information from their profiles,” says Facebook’s product management director, Mary Ku.

 

According to Facebook, the site is consistently in contact with privacy, civil rights, consumer and LGBTQ groups on a wide range of topics and is committed to reviewing its ad targeting options.

 

BuzzFeed reported this week that the ad targeting option was removed last month, but Facebook made no public statement announcing advertisers could no longer use the “interested in” filter.

 

Facebook has quietly removed an ad filter that enabled advertisers to create campaigns targeting users based on their relationship preferences. The filter allowed advertisers to target people based on information from the “interested in” detail on their user profile. Users can select if they are interested in “women” or “men” — making it possible to build a campaign around a person’s sexual orientation.