Primary objective for press release distribution is still to get wider reach to journalists and news reporters. In parallel we can add #SEO friendly elements to our press release to serve the dual purpose of SEO and awareness of journalists.
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Search Marketing is only one of the media touchpoint in the consumer journey, more targeting to the advocacy stage in the buying cycle. To maximize the results of #digital marketing, a omnichannel media strategy is recommended. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard the audience big data.
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Click to enroll in on-demand online courseAs technology caught up, “newswire” services were created, which would syndicate these press releases much more widely than they had been previously. In many ways, this was the beginning of the information overload that we all face today.
The idea behind the release is that it would be sent to many different news media outlets and hopefully one or more of them would have a journalist contact the company for more information – to write a story about the event or advancement or to interview someone at the company.
Historically, the press release has always been a means to an end. Press releases were used as a way for companies to let journalists know about big events, such as winning an award, launching a new product, or winning a significant contract.
This, like so many questions about SEO, doesn’t have an easy answer. It helps to have information on the history of press releases and what they were used for, as well as how they were once abused for SEO.
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