A successful digtal marketing strategies start with target audience segmentation. The division of the audience into granular segments based on demographics, psychographics and technographics facilitates digital marketer to focus on the segment that aligns with their Unique Selling Proposition (USPs). Upon the selection of the target audience segment, digital marketer will project a buyer persona or a character to represent each of the market segments. Buyer persona is a good starting place for creative development for brands’ online and offline marketing campaigns. Moreover buyer persona also helps digital marketer target more precisely to their audience through Real Time Bidding (RTB) platform.
Here are 11 tools that help you to develop your buyer personas.
Each keyword holds value to a different stage in the customer journey. Having this data can tell us a lot about customers, their behaviors and their paths to purchase.
Keywords (from search engines) help us understand intent behind why people are visiting your website. If you sell sneakers online, you could be receiving traffic from the following keywords (assuming you’re optimized for SEO):
To answer these questions about our customers, we need data about demographics, interests, preferences and more. This article will cover 11 credible data sources to help you build detailed buyer personas.
A research-based representation of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions. – Tony Zambito
The internet gives us the ability to reach niche audiences at scale. However, without intimate knowledge of who our customer is (i.e. buyer personas), we lose that ability.
DIGICOM Academy is pleased to announce as the educational partner of Dublin based #Digital Marketing Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.
You may sample our One Day Trial Course before making the decision to take the full course
Email to us for Consultancy on Programmatic Advertising