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A Few Essential KPIs in Digital Marketing – Digital Vault – Medium

The beauty of are results forecast before the campaign; and measurable and trackable results after the campaign as well as optimization over time to enhance the business results. DIGICOM adopts performance based approach of digital marketing. Objectives are translated into quantitative Key performance Indicators, say nos of views, web traffic, sales and revenue. All campaign implementations details are driven towards achieving the quantitative goals.

A holistic digital marketing strategy and tactful implementation is your answer to increase sales revenue. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 5 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

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We could create a huge list with all the KPIs that exist for each field of digital marketing, but it would be a very long task. In order to simplify and go deeper into each one of them, we can divide these into three categories as follows:

 

In digital marketing, everything can be measured. It’s important to define an appropriate strategy for each occasion, and it’s equally important to figure out the way to measure its repercussions. The key is in using the KPIs that are most adequate for each action, because if we choose an adequate strategy but we make mistakes in the way we measure it, we won’t be able to quantify the value of our actions.

 

The acronym stands for Key Performance Indicator, which is simply a measurement element that offers quantitative information that is real and interesting about some aspect of our work. We won’t use the same performance indicators in a Facebook ad campaign, say, to analyze the results of capturing leads or the status of an online store.

 

Let’s take a look at an example: Imagine that your company invests a certain amount of money in an online marketing action in order to increase sales, for instance, of an online store, and once it gets started, they realize something is not working quite right, but they don’t really know what it is. How to reverse this situation? Where is the flaw? What can be optimized? Here is where we introduce the concept of KPI.

 

The ability to measure our actions on a detailed level is one of the greatest advantages of online marketing when compared to traditional marketing. We cannot analyze data effectively if we have made mistakes in the previous step, measuring our actions. A good measurement is key to predict the consumers’ behavior as we check if our actions are having the desired effect.

 

 

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Hotel SEO: Five steps to optimizing hotel deals and listings | Search Engine Watch

Search Engine marketing strategy on Google for hospitality industry exhibits different patterns due to the Google Hotel ads and Hotel search section on the SERPs.

Email to us to learn more or request for a free audit on your website!

A holistic strategy and tactful implementation is your answer to increase sales revenue. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 5 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

According to Statistic Brain, as quoted in rezdy, more than 148.3 million people (which accounts for more than 57% of all travel reservations every year) make use of the internet to make reservations for their accommodations, activities, and tours.

 

Adwords account for 97% of Google’s revenue, and over time the SERPs have been altered to ensure that Ads are given priority over organic results. Therefore, optimizing PPC Ads is a huge opportunity to get your hotel offers high up on SERP, allowing for visibility above larger organic competitors.

 

Hotel Price Ads, or HPAs, help to display your hotel prices and location across desktops, PCs, tablets, and mobile devices on Google and Google Maps. When you buy HPAs, travelers are able to see your hotel offers as well as directions to your hotel when they are actively searching for a hotel to book.

 

“Sites listed on the first Google search results page generate 92% of all traffic from an average search. When moving from page one to two, the traffic dropped by 95%, and by 78% and 58% for the subsequent pages.”

 

To improve the traffic to your hotel website, leading to more revenue for your business, every hotel must ensure that they are properly set up to be visible on search engine results pages (SERPs).

 

 

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Digital Marketing Institute Partner

DIGICOM Academy is proud to be the authorized educational partner of Digital Marketing InstItute (DMI)  in Hong Kong and Greater China.  Based in Dublin, The Digital Marketing Institute (DMI) offers the most widely taught set of certification standards in digital marketing and selling for learners, educators and industry. With over 18,000 graduates across 100 countries worldwide, the Digital Marketing Institute have trained more professionals to a single education standard than any other certification bod