Search Engine marketing strategy on Google for hospitality industry exhibits different patterns due to the Google Hotel ads and Hotel search section on the SERPs.
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According to Statistic Brain, as quoted in rezdy, more than 148.3 million people (which accounts for more than 57% of all travel reservations every year) make use of the internet to make reservations for their accommodations, activities, and tours.
Adwords account for 97% of Google’s revenue, and over time the SERPs have been altered to ensure that #PPC Ads are given priority over organic results. Therefore, optimizing PPC Ads is a huge opportunity to get your hotel offers high up on SERP, allowing for visibility above larger organic competitors.
Hotel Price Ads, or HPAs, help to display your hotel prices and location across desktops, PCs, tablets, and mobile devices on Google and Google Maps. When you buy HPAs, travelers are able to see your hotel offers as well as directions to your hotel when they are actively searching for a hotel to book.
“Sites listed on the first Google search results page generate 92% of all traffic from an average search. When moving from page one to two, the traffic dropped by 95%, and by 78% and 58% for the subsequent pages.”
To improve the traffic to your hotel website, leading to more revenue for your business, every hotel must ensure that they are properly set up to be visible on search engine results pages (SERPs).