Following the Google Penguin Update, there is a wide debate whether link building is still a valid offsite optimization tactics. The answer is still Yes. However your links should be built based on THREE core essentials: (1) relevant, (2) quality and (3) trustworthy sources.
Search Marketing is only one of the media touchpoint in the consumer journey, more targeting to the advocacy stage in the buying cycle. To maximize the results of #digital marketing, a omnichannel media strategy is recommended. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard the audience big data.
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I will admit to some small satisfaction that our original research revealed the value of original research. Yes, according to the SEOs we asked, investing in original data and research is an efficient link building method a solid 70% of the time – making it the 1 most efficient link building technique.
In this article, I will break down the top five most efficient link building methods according to our SEO respondents, and teach you how you can use those same methods to boost your SEO.
What we found is while links are still crucial to website health, the focus has swung heavily away from quantity and towards quality. That means link building now takes more time, effort, and deliberate action than it once did, but the final payoff is still well worth the effort.
To answer that question, my team and I recently created a brand new industry survey. We polled 628 SEO experts (which included a mix of in-house SEOs, SEO agencies, SEO consultants, and small business SEOs) at SMX Advanced 2017 in Seattle. Then we published our findings in this Link Building Report.
While backlinks are, admittedly, just one out of hundreds of different signals, they remain one of the most important ranking factors in the SEO industry. Google’s algorithm keeps evolving, but at present, there is still no better way to measure the authority of your content or the trust others place in it.