3 Major Changes in Rebranding of Google Ad Products

On Jun 2018, Google announced rebranding their self-served biddable ad platforms.

First, Google adWords, a product for SMEs launched in 2000 for search engine advertising, Google Display Network (GDN) ad placements, and youtube advertising are renamed as Google Ads. The new link to access the platform will be ads.google.com

Second, DoubleClick, an enterprise-level product bought by Google in 2008 for US$3.1 billion will be consolidated under name of Google Marketing Platform 360. The new link to access Display Video 360 (formerly called DoubleClick Bid Manager DBM), the programmatic ad platform will be displayvideo.google.com

Third, Google Ad Manager mainly for publishers selling ad inventories to brand will combine DoubleClick for Publishers and DoubleClick Ad Exchange togther for more synergistic effect.

The rebranding and new names have no drastic changes in the account structure and features. However we guess that Google has ambition to make steady enhancements to the platform.

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusively provided by DIGICOM Academy.

Learn more about our classroom course, live webinar course or on demand course
You may sample our One Day Trial Course before making the decision to take the full course

Google’s advertising business accounts for most of its revenue, making $26.6 billion in the first quarter of 2018. This compares to its “other” revenues, including cloud software, which made $4.3 billion. Renaming and reorganizing the software will make it easier for ad buyers and sellers to use it — and therefore, in theory, easier for them to spend money with the online giant.

 

Google Ad Manager, meanwhile, will bring together two software products, DoubleClick for Publishers and DoubleClick Ad Exchange, used by publishers who sell their online advertising inventory to brands.

 

DoubleClick, which was bought by Google in 2008 for $3.1 billion, is software that lets marketers manage their advertising campaigns and collect information about how someone has browsed online. Along with Google’s Analytics 360 Suite, which provides large companies with data on advertising performance, it will be renamed Google Marketing Platform.

 

Google Ads will be the “front door” to let brands and media agencies buy ads on Google search, maps, its Play app store and on YouTube videos, among others.

 

Google AdWords, the software that lets advertisers bid on words and phrases to get their ads featured on its search homepage, will become Google Ads, the company said in a blog post. Adwords is a product that was launched in 2000, and was the company’s first piece of advertising technology, mainly for smaller businesses to advertise to potential customers online.

 

Leave a Reply

Your email address will not be published. Required fields are marked *