Impression. An ad view or impression refers to the point at which an ad is served on displayed on a web page. On RTB platform, this is the numbers of times the ad won an auction.
Viewable impression. An ad view or impression is counted as “viewable” when 50 percent of your ad shows on screen for one second or longer for display ads and two seconds or longer for video ads.
Click-Through or ad click is process of a visitor clicking on an online ad and going to the advertiser’s Web site.
CTR% (Click-Through Ratio) is the ratio of how many visitors who are served with the ad will end up clicking through the online ad.
Formula: (Nos of Clicks / Nos of Impressions) x 100%
Conversions / Acquisitions are the action as defined by the advertisers, which can be sales, document download, completion of online form (for leads), registrations, etc.
Tracking digital marketing metrics and KPIs gives your marketing team a real-time view into campaign performance. Using a dashboard to display your digital marketing analytics can help your team take make more data driven decision and help the business grow.
Scroll down further to get inspiration of other top digital marketing metrics you and your team can consider to start tracking today to measure your online performance.
Digital Marketing Metrics and KPIs are values used by marketing teams to measure and track the performance of their marketing campaigns. Digital marketing teams use a number of tools to promote their services and products, and tracking the results can often be time consuming and difficult. By creating specific digital marketing KPIs, it’s easy to determine targets and goals and measure performance based on those values.
Curated from Digital Marketing Metrics and KPIs | Klipfolio.com
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