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Wikipedia – A SEO tactic in the past or a future strategy you should focus on?

SEO-Wikipedia

Wikipedia – A tactic in the past or a future strategy you should focus on?

Wikipedia is the 800 lb gorilla in the Google search results. It ranks for almost half of all searches. In the early days of SEO history, brands built their Wikipedia page as an important Off-Page SEO Strategy

However in 2007, Wikipedia implemented rel=”nofollow” on all outbound links, which means links from Wikipedia do not pass PageRank or anchor text (ie, Wikipedia articles do not directly help webpages in the eyes of the Googlebot). Google says that “In general, we don’t follow them [nofollow links].” For SEOs who have a formulaic outlook on SEO (ie, links + keywords = rankings), this change made Wikipedia a lot less appealing for link building and off page.

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Digital Marketing Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

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SEO Paradox 3: 1) Wikipedia 2) Press Release 3) RSS Feeds

SEO 2019

algorithms changes almost every day with big and minor updates. Many tactics that were proven working on the old days became a taboo nowadays. In the coming weeks, we shall discuss with you the following 3 SEO off-page strategies which were proved to be awesome are still working today or not:

1) Wikipedia
2) Press Release Distribution
3) RSS Feeds installed on your website or distribution as a link building strategy

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Digital Marketing Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

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Digital Marketing Consumer Journey

Digital Marketing Consumer Journey

Consumer Buying Cycle or Customer Journey in marketing context are the mental flow processes of audience going through from need recognition and product awareness; and then interest; and finally being converted into a buyer and brand advocate. This buying cycle or sometimes referred as a sales funnel are usually in reverted triangle; as audience size is becoming smaller and smaller from upper streams to the lower streams of the funnel. However at the lower streams of the funnel, audience are of higher quality and more ready to buy. In different stages of the consumer journey, different media touch points are mapped to reach audience at different stages of the consumer journey more effectively.

In , with the the creative targeting options and technologies such as lookalike targeting and remarketing, the consumer buying cycle exhibits an hourglass shape. The amazing part here is customer extension based on characteristics of converted buyer through lookalike targeting. And these new customers will bring new prospects to feed into the upperstreams of the consumer funnel.

Here we identify 5 major stages and media touch points for digital marketing. (See the diagram)

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Digital Marketing Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

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Programmatc Audio Ad Formats – New Kid on the block

Programmatic Media Buy

This is an exciting addition to that was only enabled quite recently in programmatic platforms. Brand marketers can now leverage on the power of audio messaging to connect with audience; and reach the objectives of brand recall, brand interest and sales ROI. Google’s DV360 is one of the programmatic platforms that move to embrace this new ad format. DV30 provides the audio ad units in 15s or 30s non-skippable ad format with click URL and companion display.

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

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Snippet Strategy – Your 2019 SEO Strategy

SEO Search Engine Optimization Snippets

Rich Snippets is the term used to describe structured data markup that site operators can add to their existing HTML, which in turn allow search engines to better understand what information is contained on each web page. This helps search engines to bring more relevant traffic to your website.

One of the example of the use of rich Snippet is Knowledge Graph, in which Google displays additional information based on your search term on the right side next to the search results. This helps to provide additional information about your brands and helps you to rank higher

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Digital Marketing Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

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5 facts you need to know about an xml sitemap

SEO Search Engine optimization Sitemap

XML Sitemap is a must for specialist.

5 facts you need to know about an xml sitemap:
1) xml sitemap must be located at your website’s root directory
2) xml sitemap must be submitted at the webmaster center fo major search engines
3) xml sitemap helps search engines to crawl and index your pages
4) A sitemap.xml cannot have more than 50,000 URLs or 10MB.
2) In case you have multiple xml sitemaps of different content formats (such as web listings, image listings, video listing, etc.) for your website, you may need compile a sitemap index and put in under your root directory as well.

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Digital Marketing Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

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Digital Marketing Approach – SMART

Digital Marketing Vs. Traditional Marketing

Stepping into 2019, we all understand the difference between traditional Vs. .

In some cases, there are some traditional approach of marketing in digital environment such as IO buy on premium websites or online media / newspapers. We shall still regard this as traditiional marketing. All in all, we shall adopt a SMART approach to define the digital marketing

S – Specific to a an objective (e.g. web traffic, video views, conversions, facebook page likes, social media engagements, et.c)
M – Measurable in terms of reporting metrics (such as nos of click throughs, nos of views, nos of conversions)
A – Actionable that we can act on the gathering of the data
R – Relevant (Relevant KPIs to measure the success)
T – Time Bound i.e. to reach the goal with a time limit

Yes, there are a percentage of people who don’t use the Internet for conducting any transactions. However, a considerable chunk of the population is regularly using the Internet for multiple purposes, including making their day-to-day transactions.

Even if you do acknowledge the need for effective marketing, the whole digital marketing vs traditional marketing debate might stump you. The reason for this confusion may arise due to the fact that even though a lot of marketing is done in the traditional way, digital marketing is steadily gaining an edge.

Running a successful business is not just about choosing the appropriate market or having a high quality product. It’s also about leveraging the right kind of marketing techniques in order to reach out to your target audience and convert them into leads or customers. Some businesses may give less preference to marketing, but if any serious business wants to increase profits, it will almost always have set aside a proper budget for marketing.

By gaining clarity on the digital marketing vs traditional marketing aspect, a business can get a better idea of which marketing method is appropriate and how it is should be applied. For instance, if you decide to use social media marketing to build your brand and increase your customer base, you could do it yourself or hire a reputed digital marketing firm like LYFE Marketing to take care of it.

While having a marketing budget is important for any small business, it’s equally important to spend it in the right direction and make the most of it. How do you know where to spend it when it comes to digital marketing vs traditional marketing?

Curated from Digital Marketing vs Traditional Marketing: Which Produces Greater ROI?

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Digital Marketing Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

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The rise of vertical video ad format – Capture the moment

Programmatic Digital Advertising

Vertical videos formats in video advertising are getting more and more popular. This trend is pioneered by Snapchat as the vast majority of video content captured on smartphones is shot vertically.

In line with this trend and following Snapchat, we have seen Instagram Stories, facebook and youtube all move to embrace vertical content formats

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

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4 questions to check if you truely understand SEO

Search Engine Optimization | SEO

is almost the first discipline emerged when digial marketing came to the scene. This buzzword has been around for almost two decades. Brands have been given lots of education from different digital agencies or consultants that this is not a new topic. However the algorithm of search engines ranking factors have been constantly changing. Some brands or consultants are still holding many beliefs on SEO rules that they thought were working, however indeed outdated.

Below are 4 questions to check if you truely understand SEO:

1) Google to some extent considers Meta Description and Meta Keywords as one of the ranking factors?
Answer: No (even as an unimportant factor) 10+ years ago (I found some practising SEO consultants still didn’t know that in 2018)
2) Link Building is no longer important since Penguin Update?
Answer: Yes, it is still important especially when you are aiming at competitive keywords with higher search volume
3) www.example.com and example.com are duplicate content in SEO context?
Answer: Yes, even if the the two links are pointing to the same location in the physical web server
4) SEO friendly CMS (Content Management System) meant the accommodation of an interface for users to type Title tag, meta tags, and H1 tag?
Answer: No – every SEO exercise should start with Keywords research. Without SEO research just filling up title meta tags are meaningless, not to say meta tags are no longer important as a ranking factor. H1 tag is the heading for each of your web page that should also be readable by human audience, not just for SEO purpose. And sometimes I saw some CMS put invisible H1 tag which will be penalized by Google.

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Digital Marketing Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

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SEO Friendly Website Not the Same as Executing SEO

SEO Friendly Website not equivalent to Executing SEO

Brand owners launch a professionally looking website and then planned for their promotion. may be the starting point of their promotion. And then they found out the website is not SEO friendly from the aspect of on-page optimization and technical optimization. Some of these non-SEO friendly elements can be rectified without a big modification of your website. However some of those non-SEO friendly elements may need big investments to modify your website such as website design and layout or content structure.

Therefore the best practice is to have SEO in place before planning your website, but not the reversal.

Many web developers will promise to make sure your website SEO friendly. However the fact that you have a SEO friendly website is not equivalent to that you have done SEO on your website and rank your website high in any keywords in the organic SERPs. SEO friendly website means your website is not in fringe of any search engine algorithms such as the use of static page URLs, no invisible text, no use of whole flash or image on your page, etc. Being SEO friendly alone will not rank you high on any organic web rankings if you have not done any SEO on your website. Having done SEO in your website means you have done most or all of the following tasks which is not exhaustive here:
– starting with your SEO keywords research
– title tags and SEO tagging in line with your selected keyword theme in adequate intensity
– sufficient markup language to let Search engines understand your website
– content well written for your selected keyword theme
– a separate SEO recommendation specfic to each of your page
– off page SEO tactics such as link building, local map listing
– Technical optimization

Worse than that some web developers may be just putting the same duplicating title tags across your website or invisible H1 tags on your website which will be penalized by major search engines; or may be putting meta description or meta keywords in the head section of all your pages, however with no value to your organic web rankings

DIGICOM Academy is pleased to announce as the educational partner of Dublin based Digital Marketing Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.

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