“Through the DIGICOM platform, we were able to generate north of HK$600,000 in revenue and 1600+ sales at a ROAS of 10+ during one single quarter; through programmatic advertising and creative targeting Strategy” This is the compliment from our client on programmatic advertising, Hong Kong Rugby Union. Email to us to get a case study! […]
Tag Archives: Digital Marketing
Top 5 Ways Responsive Web Design Benefits Your SEO
“Mobile First” is one of the major Google aglorithm change recently. Make sure your website is responsive and mobile optimized. Email to us for a free #SEO audit on your website! Search Marketing is only one of the media touchpoint in the consumer journey, more targeting to the advocacy stage in the buying cycle. To […]
Why building websites in WordPress is a bad idea? | GBKSOFT Blog
On top of Content Management System (CMS) system (no matter open sourced like Work Press or custom built, there are many issues on website design , IA, website architecture, web copy content, programming during #website development that will affect the organic searchability of your website upon launch. If you are planning a website revamp project, […]
Black Hat SEO & Shadow Domains To Avoid
Shadow Domains is one of the black hat methodologies as mentioned in my previous blog. With black hat #SEO tactics, client was running the risk of being penalized by Search Engines or all web rankings gone when they changed the SEO service suppliers – in exchange of the short term benefits of seeing web rankings […]
How to write meta descriptions for SEO (with good and bad examples) | Search Engine Watch
Meta Descriptions are no longer an important factor on organic web rankings, but only have more impact on CTR%. Many web developer who claimed that their website include #SEO for FREE might only mean they fill out the meta keywords or other meta tags. Moreover mostly the keywords filled up in the meta tags may […]
6 Reasons Digital Marketing Is Moving In-House
The beauty of #digital marketing are results forecast before the campaign; and measurable and trackable results after the campaign as well as optimization over time to enhance the business results. DIGICOM adopts performance based approach of digital marketing. Objectives are translated into quantitative Key performance Indicators, say nos of views, web traffic, sales and revenue. […]
Black Hat Vs White Hat SEO
Understanding the difference between black hat #SEO and white hat SEO will give you a good judgement to evaluate SEO agency. DIGICOM adopts only white hat SEO approach from keywords research, website audit to onsite and offsite optimization and ongoing reporting. It reduces the risks of penalization by Search Engines in black hat methods. And […]
Official Google Webmaster Central Blog: Google does not use the keywords meta tag in web ranking
Meta Keywords are no longer an important factor on organic web rankings. Many web developer who claimed that their website include #SEO for FREE might only mean they fill out the meta keywords or other meta tags. Moreover mostly the keywords filled up in the meta tags may not be out of results of keywords […]
Media Buying 101: What Is Programmatic Buying?
“Through the DIGICOM platform, we were able to generate north of HK$600,000 in revenue and 1600+ sales at a ROAS of 10+ during one single quarter; through #programmatic advertising and creative targeting Strategy” This is the compliment from our client on programmatic advertising, Hong Kong Rugby Union. Email to us to get a case study! […]
Matt Cutts officially resigns from Google – Search Engine Land
Matt Cutts though left Google in 2016, is one of the major figures who shaped today’s Google #SEO algorithm. To secure impartiality in Google organic web ranking free from advertisers’ influence, the Google’s Team of Search Quality previously led by Matt works independently; and is in a good position to claim themselves as Google SEO […]