Official Google Webmaster Central Blog: Google does not use the keywords meta tag in web ranking

Meta Keywords are no longer an important factor on organic web rankings. Many web developer who claimed that their website include for FREE might only mean they fill out the meta keywords or other meta tags. Moreover mostly the keywords filled up in the meta tags may not be out of results of keywords research, but randomly adding some words, but not keywords. You need to probe them more in-depth to find out more. If you are planning a website revamp project, it is recommended that the process is led and driven by an SEO expertised project manager.

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page documents more info on several meta tags that we do use. For example, we do sometimes use the “description” meta tag as the text for our search results snippets, as this screenshot shows:

 

A: About a decade ago, search engines judged pages only on the content of web pages, not any so-called “off-page” factors such as the links pointing to a web page. In those days, keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag.

 

, which could include the keywords meta tag. But that’s an enterprise search appliance that is completely separate from our main web search. Our web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword metatags completely. They simply don’t have any effect in our search ranking at present.

 

At least for Google’s web search results currently (September 2009), the answer is no. Google doesn’t use the “keywords” meta tag in our web search ranking. This video explains more, or see the questions below.

 

 

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