Understanding the difference between black hat #SEO and white hat SEO will give you a good judgement to evaluate SEO agency. DIGICOM adopts only white hat SEO approach from keywords research, website audit to onsite and offsite optimization and ongoing reporting. It reduces the risks of penalization by Search Engines in black hat methods. And once high web rankings are achieved, the results will be long lasting even after you stopped the SEO service.
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Search Marketing is only one of the media touchpoint in the consumer journey, more targeting to the advocacy stage in the buying cycle. To maximize the results of #digital marketing, a omnichannel media strategy is recommended. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard the audience big data.
DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.
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Click to enroll in on-demand online courseTraffic from Black Hat SEO is never last long. You might get traffic for the days, the weeks and even for the months but they are always of low quality and are not worthy to stand on the quality sites.
Quality content; Creating quality content is important because it shows the search engines that your site is unique and appropriate to display. Researching keywords that are both short and long tail and are relevant to your site is necessary to do as well. Be sure to include keywords naturally in headings, link anchor texts and page titles. Furthermore, it is important to add new relevant content regularly. The more content-rich your site is, the better as it will appear to be more valuable to the search engines, human visitors and webmasters who would most likely link to your site. Although creating quality content may be time consuming, it will be well worth it in the long run.
White hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine. Techniques that are typically used in white hat SEO include using keywords, and keyword analysis, doing research, rewriting meta tags in order for them to be more relevant, backlinking, link building as well as writing content for human readers. Those who use white hat SEO expect to make a long-term investment on their website, as the results last a long time.
Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. Black hat SEO focuses on only search engines and not so much a human audience. Black hat SEO is typically used by those who are looking for a quick return on their site, rather than a long-term investment on their site. Some techniques used in black hat SEO include: keyword stuffing, link farming, hidden texts and links, and blog content spamming. Consequences of black hat SEO can possibly result in your site being banned from a search engine and de-indexed as a penalization for using unethical techniques.
Major difference between White Hat and Black Hat is that White hat is ethical and Black hat is unethical. These both are basically two different methodologies to implement #search engine optimization. White hat includes working and using only original and unique content and data. It also includes avoiding spam links and spamming. Black hat includes using duplicate data and involves spamming. You can read more about it :- Black Hat SEO v/s White Hat SEO – What’s the Difference?