Meta Descriptions are no longer an important factor on organic web rankings, but only have more impact on CTR%. Many web developer who claimed that their website include #SEO for FREE might only mean they fill out the meta keywords or other meta tags. Moreover mostly the keywords filled up in the meta tags may not be out of results of keywords research, but randomly adding some words, but not keywords. You need to probe them more in-depth to find out more. If you are planning a website revamp project, it is recommended that the website development process is led and driven by an SEO expertised project manager.
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If you use an SEO plug-in, such as Yoast, you can add a #meta description to the ‘meta description’ section, and you can preview an example of how it will look in search engine results pages (SERPs):
The meta description is the short paragraph of text placed in the HTML of a webpage that describes its content. The meta description will then appear under your page’s URL in the search results. This is also known as a snippet.
As Kristine Schachinger described in our previous guide to meta tags back in 2012, meta tags are HTML elements that provide information about a webpage for search engines and website visitors.
Following on from our incredibly popular guide 22 SEO essentials for optimising your site, I thought I’d follow up the advice on meta tags and answer all of the above questions.
What is a meta description? How do you write one? Why are meta descriptions important? Do they actually help with search engine optimisation? What are some good and bad examples?