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The growing location based marketing opportunity – and how to capture it | ITProPortal – DIGICOM – Digital Marketing Course Provider

“Through the DIGICOM platform, we were able to generate north of HK$600,000 in revenue and 1600+ sales at a ROAS of 10+ during one single quarter; through programmatic advertising and creative targeting Strategy” This is the compliment from our client on programmatic advertising, Hong Kong Rugby Union.

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Programmatic Advertising is good at generating both brand awareness and conversions. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 5 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

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The technology is now in place to be able to link a specific advertising creative to a specific location.  Every potential customer who is close to a particular shop will then only see the dynamic creative developed to reach potential customers around that specific shop. The right offer can be delivered using relevant images, animations, videos or native ads. Then, granular reporting can be made available immediately, showing impressions, clicks and post-click engagement at POS level.


Targeting can now be based on elements around a user’s location and surroundings, in addition to app context and other influencing factors. To target based on interests, you can target areas where you are most likely to find users interested in your products, for example, airports if you are looking for air travellers.


Those with a few stores can send users messages based on their locations, then either drive traffic to store or route them to a mobile app or call centre retailing presence. For advertisers with no physical presence at all, geo-fenced campaigns can still be useful, as they allow them to find their audience.


There are highly effective ways to realise the full promise of mobile to generate traffic through location based mobile advertising. It’s a perfect strategy for bricks and mortar retailers with many stores, as campaigns can be focused on point of sale with links to directions and special offers etc., and it’s also a highly effective option for those with just a few physical stores.


Mobile continues to gather pace in pursuit of desktop and it’s due to overtake it very soon. An often overlooked but related opportunity to this is the potential of geo-fencing technologies and drive-to-store strategies.



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