Digital Marketing Approach – SMART

Stepping into 2019, we all understand the difference between traditional Vs. #Digital Marketing. In some cases, there are some traditional approach of marketing in digital environment such as IO buy on premium websites or online media / newspapers. We shall still regard this as traditiional marketing. All in all, we shall adopt a SMART approach […]

The rise of vertical video ad format – Capture the moment

Vertical videos formats in video advertising are getting more and more popular. This trend is pioneered by Snapchat as the vast majority of video content captured on smartphones is shot vertically. In line with this trend and following Snapchat, we have seen Instagram Stories, facebook and youtube all move to embrace vertical content formats DIGICOM […]

Deep Dive into Digital Marketing Metrics

As mentioned, #Digital Marketing or #performance marketing replies on indepth analysis of campaign data. Let’s deep dive into the different reporting metrics: Impression. An ad view or impression refers to the point at which an ad is served on displayed on a web page. On RTB platform, this is the numbers of times the ad […]

Performance Marketing – 3 Pillars

#Digital Marketing or Online Marketing also gives birth to the concept of #performance marketing. Performance marketing give the most benefit to conversion based advertising campaigns. The 3 pillars of Performance marketing are: (i) Innovative prospecting and remarketing strategies (ii) Deep insights on Audience data (iii) Indepth analysis of campaign data and attribution reporting data for […]

Alphabet soup in Digital Marketing or Programmatic Advertising: A look into DMP, DSP, SSP, RTB, DBM and DCM

In #Digital Marketing and Big Data era, a digital marketer comes across many #acronyms. Here in these article, we shall share the definitions of acronyms like DMP, DSP, SSP and RTB. On top of that I would like to add DBM and DCM as I came across some digital marketer who might be confess with […]

Artificial Intelligence (AI) – Future Digital Marketing Trend

Artificial intelligence marketing is the future trend in #Digital Marketing. It is a form of marketing leveraging artificial intelligence concept and model such as machine learning and software algorithm based on big data instead of human learning and reasoning across all touch points in the consumer journey to achieve marketing goals. The derived benefit is […]

Programmatic Media Buy – 2 Definitions

#Programmatic buy in its broad sense is any advertising format which involves the use of automation software and machine learning technology. And Programmatic buy in its narrow sense is the advertising format using automation software and machine learning in display and video advertising on Demand Side Platform (DSPs) Real-time bidding (RTB) is a the sould […]

3 Major Changes in Rebranding of Google Ad Products

On Jun 2018, Google announced rebranding their self-served biddable ad platforms. First, Google adWords, a product for SMEs launched in 2000 for search engine advertising, Google Display Network (GDN) ad placements, and youtube advertising are renamed as Google Ads. The new link to access the platform will be ads.google.com Second, DoubleClick, an enterprise-level product bought […]

A Few Essential KPIs in Digital Marketing – Digital Vault – Medium

The beauty of #digital marketing are results forecast before the campaign; and measurable and trackable results after the campaign as well as optimization over time to enhance the business results. DIGICOM adopts performance based approach of digital marketing. Objectives are translated into quantitative Key performance Indicators, say nos of views, web traffic, sales and revenue. […]

Moz – Google Algorithm Change History

Today Google’s algorithm governing the organic web rankings results is shaped by numerous big and small algorithm changes over the last two decades. Some major big changes of Google Algorithm are also known as Google Dance. Despite of the numerous Google Dances over the years, one underlying principle governing Google Algorithm which has never changed […]