DIGICOM – Digital Marketing Course Provider – Page 6 – SEO, SEM, Social Media Advertising, Digital Advertising with Programmatic Buy

A Complete SEO Checklist for Web Developers – Search Engine Journal

There are many issues on development tools, website design , IA, website architecture, web copy content, programming during #website development which will affect the organic searchability of your website upon launch. If you are planning a website revamp project, it is recommended that the website development process is led and driven by an #SEO expertised project manager.

Email to us to get a free website development consultancy session!

A beautiful website alone will not earn you much website traffic or sales revenue. A holistic #digital marketing strategy and tactful implementation is your answer to increase sales revenue. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

A mobile-first index coming from Googldigicom-academy.com/…/digital-marketing-course-classroome has long been rumored, and finally, it’s no longer a rumor. In web development, considering a mobile-first approach is always a good idea.

If your tracking program is not installed properly, it is possible that it will spit back erroneous, incorrect data, or worse, duplicate data showing an increase when there may not even be an increase. At its simplest, make sure that the tracking program tags (if needed) are all only installed once on the page. Multiple installations and erroneous installations can become major headaches later. Google recommends using Google Tag Manager for more complex analytics installations.

Most websites use Google webmaster tools and Google Analytics as their statistics tracking program of choice. Of course, there are other options. But tracking programs are worthless if they are not configured correctly.

By examining these items in further detail, we can identify potential roadblocks and bottlenecks most commonly associated with the website development life cycle. This checklist identifies items routinely covered in Google’s webmaster tools, and then some, to ensure that you have all bases covered for a successful website optimization, every time. In addition, this checklist will also cover lesser known but crucial items that are important to tackle during development before they go live on the site.

Website developers are not always quite as savvy as SEO practitioners when it comes to creating websites that perform well in the SEO arena. Even though development requires a set of technical skills, different technical skills are required for SEO. By following a standard checklist, it can be possible to follow Google’s Webmaster guidelines while also getting ahead in the all-important competitive space in SEO. This checklist looks at things like site speed optimization, structured data, HTML improvements, cross-platform compatibility, and other development tasks from a developer’s perspective in the context of SEO.

Curated from A Complete SEO Checklist for Web Developers – Search Engine Journal

Hotel SEO: Five steps to optimizing hotel deals and listings | Search Engine Watch

Search Engine marketing strategy on Google for hospitality industry exhibits different patterns due to the Google Hotel ads and Hotel search section on the SERPs.

Email to us to learn more or request for a free #SEO audit on your website!

A holistic #digital marketing strategy and tactful implementation is your answer to increase sales revenue. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 5 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

According to Statistic Brain, as quoted in rezdy, more than 148.3 million people (which accounts for more than 57% of all travel reservations every year) make use of the internet to make reservations for their accommodations, activities, and tours.

Adwords account for 97% of Google’s revenue, and over time the SERPs have been altered to ensure that #PPC Ads are given priority over organic results. Therefore, optimizing PPC Ads is a huge opportunity to get your hotel offers high up on SERP, allowing for visibility above larger organic competitors.

Hotel Price Ads, or HPAs, help to display your hotel prices and location across desktops, PCs, tablets, and mobile devices on Google and Google Maps. When you buy HPAs, travelers are able to see your hotel offers as well as directions to your hotel when they are actively searching for a hotel to book.

“Sites listed on the first Google search results page generate 92% of all traffic from an average search. When moving from page one to two, the traffic dropped by 95%, and by 78% and 58% for the subsequent pages.”

To improve the traffic to your hotel website, leading to more revenue for your business, every hotel must ensure that they are properly set up to be visible on search engine results pages (SERPs).

Curated from Hotel SEO: Five steps to optimizing hotel deals and listings | Search Engine Watch

The myth of the duplicate content penalty – Search Engine Land

Google Panda Update emphasizes no duplicate content of your web page over the cyberspace. By saying duplicate content, it does not mean duplicating copies in web servers at one or multiple locations. Different URLs (e.g. www.mysite.com, mysite.com or http://www.mysite.com) pointing to the same web page sitting in your web server is still counted as duplicate content.

Email to us to learn more or request for a free #SEO audit on your website!

Search Marketing is only one of the media touchpoint in the consumer journey, more targeting to the advocacy stage in the buying cycle. To maximize the results of #digital marketing, a omnichannel media strategy is recommended. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard the audience big data.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

Adding &filter=0 to the end of the page URL on a search for “raleigh seo meetup” will show me the exact same page twice. I’m not saying Meetup has done a good job with this, since they actually indicate the two versions (HTTP and HTTPS in this case) are both correct in their use of canonical tags, but I think it does show that the exact same page (or similar pages) are actually indexed, and only the most relevant is being shown. It’s not that the page is necessarily competing or doing any harm to the website itself.

People mistake duplicate content for a penalty because of how Google handles it. Really, the duplicates are just being filtered in the search results. You can see this for yourself by adding &filter=0 to the end of the URL and removing the filtering.

There are so many myths around duplicate content that people actually think it causes a penalty and that their pages will compete against each other and hurt their website. I see forum posts, Reddit threads, technical audits, tools, and even SEO news websites publishing articles that show people clearly don’t understand how Google treats duplicate content.

Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin.

Let’s put this to bed once and for all, folks: There’s no such thing as a “duplicate content penalty.” At least, not in the way most people mean when they say that. You can help your fellow webmasters by not perpetuating the myth of duplicate content penalties!

Curated from The myth of the duplicate content penalty – Search Engine Land

How to Do SEO Web Design and Development

Email to us to get a free website development consultancy session!

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

The very first step in SEO Web design is identifying what type of site it is (B2B, ecommerce, news publishing, microsite, etc.). SEO tactics vary by type of site because people search differently depending on if they are buying a product or researching a topic and so on. (Of course, both of these behaviors can fall into one category like ecommerce, but defining what type of site first maps out the process for keyword research.)

In the first phase, the framework for the site is built. It’s through the research process that the wireframe for SEO is discovered. If possible, it’s ideal to build PPC campaigns simultaneously, since SEO and PPC are often interconnected through the content and keywords of the site.

Let’s have a look at what it takes to build SEO into Web design and development right from the start. In-depth commentary follows this image. (Click on the image to be taken to a downloadable PDF.)

When people think “Web design,” they often think of the look and feel of the site, the colors, the graphics, etc. From an SEO perspective, the design of the site includes that and so much more. It’s the architecture of the website that ensures it’s as search engine-friendly as possible, and it touches everything from the code to the content to the navigation and more.

In a perfect world, site owners would consider SEO from the very start, before the Web design and development of the site was even a twinkle in their eye or a symbol in their code. We all know this isn’t the case, but every once and a while, we get lucky enough to build SEO in the site from the ground up, and it’s a beautiful thing.

Curated from How to Do SEO Web Design and Development

Remarketing 101: A Beginner’s Guide – Search Engine Journal

“Through the DIGICOM platform, we were able to generate north of HK$600,000 in revenue and 1600+ sales at a ROAS of 10+ during one single quarter; through programmatic advertising and creative targeting Strategy” This is the compliment from our client on programmatic advertising, Hong Kong Rugby Union. One of our successful recipe is remarketing on the programmatic advertising platform.

Email to us to get a case study!

Programmatic Advertising is good at generating both brand awareness and conversions. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the #digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 5 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

Remarketing, also known as retargeting, are banner ads that target you after you’ve visited a company’s website. So after you visit a site like 80sTees.com (no affiliation) – and move on to a site like Gawker, you might see a 80sTees.com banner ad. How this works is a bit more complicated. Let’s dive into how exactly remarketing works and how your company can start using it.

You might be familiar with the term ‘remarketing’ and you may have read countless articles about the topic. If so, this isn’t the article for you. However, if you need a crash course, you are in the right place! This guide is designed for beginner-level audiences and to be your team’s tactical go-to.

But what if we were to pull the curtain back and show you who the Wizard of Oz is? Knowing what remarketing is and how it works may make it less impressive, but that doesn’t change its effectiveness. Even if you know the magic behind remarketing, it is a highly effective ad tactic for marketers.

Seems pretty impressive, right? That company must have a huge ad budget and be doing well if it can afford ads on all these major websites! If you’re not aware of what remarketing is, it can definitely be impressive.

Have you surfed the web and felt like a company was following you everywhere you go? You skip from CNN, to Facebook, to your favorite celebrity gossip site, and everywhere you look you see a banner ad for one company?

Curated from Remarketing 101: A Beginner’s Guide – Search Engine Journal

5 Signs Your Web Designer Knows Nothing About SEO

Email to us to get a free website development consultancy session!

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

The most egregious cross-crafting claims seem to come from web development/design firms. I’ve seen a rash of it lately, and it’s ticking me off, so I’m going to embark on the web-designer-disparaging rant that every SEO seems to indulge in at least once in their career.

So when some web designer comes along and says “I Build Search Engine Friendly Web Sites And Specialize in Usability and Graphic Design,” I say “You and what army, buddy?!” Because, honestly, each one of those separate elements is one person’s full time job.

Yet another friend of mine is a graphic designer. He spends about 60 hours a week (he’s insane) taking the vague, nebulous “I kinda like bricks. Can you create for me a background that’s sorta brick-like, but not TOO brick-like.” requests from crazy people and codifying that nonsense into awesome well thought-out, engaging designs for websites. AND he now leaves room for blocks of text in his designs ’cause I threatened his life if he didn’t.

My BF (best friend, or boyfriend? OR BOTH? You decide!) is a web developer. Full time. 40 hours a week (at least) of taking assets from a PR firm and converting them into working awesome websites that are perfect regardless of which browser you’re looking at.

Hi! I’m Christina. I’m an SEO. It’s what I do full-time for a living. You know why? Because it takes one person (me) at least 40 hours a week to do all that’s necessary for 5 or so clients. It’s all I can do to keep up with the daily demands on my time and makes sure I am doing all that’s necessary on-page and off-page to make sure my clients rank higher and get the kind of quality traffic I told them was possible.

Curated from 5 Signs Your Web Designer Knows Nothing About SEO

Facebook Advertising changes for Reaching People that Live Abroad

Below is the article in 2015. In 2015 Facebook introduced the #expats targeting features that you can include or exclude expatriates groups from certain countries. However in 2017 Q4 onwards, due to policy of privacy and non-discrimination, this feature is modified that you can only include or exclude ALL expatriates (not certain countries) in your target locations on Facebook Ad Manager.
Email to us on latest update on #Facebook advertising or #Digital Marketing.
A holistic digital marketing strategy and tactful implementation is your answer to increase sales revenue. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.
DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 5 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.
Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course
People expect communication to be personal, relevant and mobile. With Facebook’s expat targeting, we were able to speak to a highly relevant audience and deliver them something that was truly valuable in real time. That’s the secret to a great campaign.

Since many expats travel home for the holidays, Etihad Airways, a leading Middle East airline, saw an opportunity before Diwali to connect with the 27 million Indians on Facebook living outside India. Like many holidays, Diwali is a festival to be celebrated with family and friends. Using expat targeting, Eithad connected with expats with messages about traveling home for the holiday, reaching 536,00 Indian expats living in the Middle East, leading to 700 bookings and a 50X return on investment.

Marketers can now connect with expats living within a given country (like expats living in Brazil) and expats originating from a specific country (like people born in Brazil living #abroad). Nationality-specific targeting is currently available for people from Brazil, Indonesia, China, South Africa and India.

To help businesses reach people living abroad, today we’re announcing a new targeting feature that enables advertisers to reach the 92 million expats on Facebook.

People living abroad use Facebook to connect with friends and family back home, sharing key life milestones and everyday moments alike. And expats aren’t just using Facebook to keep in touch with people. Brands, organizations, celebrities and news outlets also offer a vital connection to home.

Curated from Reaching People that Live Abroad | Facebook for Business

6 Social Media Practices That Boost SEO

Google Penguin Update emphasized the trustworthiness of link building tactics as well as the value of social mentions and brand mentions. Following this, Social Media optimization and #SEO should be conducted in an integrated way to boost your organic web rankings.

Email to us for a free SEO audit on your website!

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

Growing your number of followers is a slow process, but effective so long as you’re consistent. Present your brand uniquely and consistently, using the same voice to update your users on a daily basis. Post useful articles, helpful tips, open inquiries, and general discussion items, then follow up with your users by engaging with them in conversation directly. Conversations and direct customer engagements are the key to building and retaining a sizable, interactive following, since they encourage current followers to return and help build your authority for new, potential followers.

1. Growing Your Number of Followers. The total number of followers and connections your social media profiles contain does have a significant influence on your rankings. A company with 100 Twitter followers won’t receive nearly the ranking bonus of a mega-corporation with a million Facebook likes and a million Twitter followers. However, there are some stipulations to this; Google can detect the quality of your followers, meaning buying 100,000 proxy Twitter followers isn’t going to do much for your overall rankings. Instead, you’ll need to build your following organically.

To remedy this, I’ve compiled a list of six social media practices that are shown to effectively boost your SEO. For more ways social media benefits online marketing campaigns, see “The Top 10 Benefits of #Social Media Marketing.”

Unfortunately, when discussing how social media can influence your Google rankings, most search marketers leave out the details. Rather than discussing exactly how and why increased social media attention can improve your SEO, it’s written off as a generality, leaving social media marketers to wonder whether their strategies are actually effective.

Social media marketing and SEO are two tightly interwoven strategies. Both are organic, inbound strategies that focus on building an appealing identity that naturally attracts visitors. Since social media relies on high-quality content and a visible, strong brand presence, the efforts you spend on SEO can doubly improve your social media reach, and as most search marketers will tell you, your social media presence can greatly increase your search rankings.

Curated from 6 Social Media Practices That Boost SEO

Why You Need SEO EVEN BEFORE Website Development and Design

Email to us to get a free website development consultancy session!

A beautiful website alone will not earn you much website traffic or sales revenue. A holistic digital marketing strategy and tactful implementation is your answer to increase sales revenue. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

Interlinking is also critical to your site’s success. Linking your related pages together helps users navigate your site, as well as spread precious link juice.

If we’re thinking of your website in terms of a house, you want all the layout of your rooms to make sense. You wouldn’t place your guest bathroom down the hall, past the kitchen, through the guest bedroom, across the backyard, and down a secret cellar in the toolshed – your guests would never be able to find it! It would take forever, and if Google was visiting, you could bet they’d give you a poor score for the trouble.

A house has a lot of parts. There’s the wooden framework, the plumbing, the insulation, the furniture – and that’s just the interior! You also have to worry about exterior stuff like paint, windows, landscaping… the list goes on and on. A website has just as many parts, and like a house, they all work together to create a cohesive, usable space.

Ignoring SEO while building a website is one of the biggest mistakes you can make. Even if you focus on making your site the eye-popping, mind-blowing thing a user has ever laid eyes on – if you ignore SEO while you’re building it, it won’t matter.

Developing a website is a lot like building a house – without a strong foundation, the house won’t last. A lot of groundwork must be laid before you can live in it. For websites, that groundwork is SEO.

Curated from Why You Need
SEO During Website Development and Design