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3 Step SEO Methodology and 22 Essentials of SEO Basics

is to boost your organic web rankings in the Search Engine Results Pages (SERPs).  4 Step SEO Methodologies covers: (1) Research & Planning, (2) Onsite Optimization; (3) Offsite Optimization & (4) Ongoing reporting and monitoring.  In view of the CPC inflation of SEM and display advertising, For industries like medical groups, pharmaceuticals, etc., online advertising may not be approved by media vendors like Google, Facebook.  Hence SEO will be a great way to boost your web traffic to audience who are proactively searching for your service.

Email to us for a free SEO audit on your website!

Search Marketing is only one of the media touchpoint in the consumer journey, more targeting to the advocacy stage in the buying cycle. To maximize the results of digital marketing, a omnichannel media strategy is recommended. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard the audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in ; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

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For the purpose of this article, when we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections…


The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing).


Quite simply, SEO is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs).


One of our most popular articles of all time is a post entitled SEO Basics: 8 Essentials When Optimizing Your Site. It still does the business for us in terms of traffic, however it was first published in April 2013, so you can treat this as its long overdue and expanded update.


Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.



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3Ws for SEO Basic

What is ?

abbreviated as SEO, is a member in the family of Search Marketing.   As opposed to SEM which is advertising to bid ad rank on the paid Search section on the Search Engine Results Page (SERP) triggered by search queries in the search box, SEO is to boost rankings in the organic Search section without resorting to advertising on Search Engines (i.e. SEM).

In 2007, Google launched the “Universal Search” which is a system to decide the content type on the organic search results.  With the Google Universal Search, Google blend listings from its news, video, images, local and book search engines, and Knowledge Graph among those it gathers from crawling web pages.

Refer to Image 1.1 showcasing Universal Search influencing the Google Organic Search Results.


Google SEO
Image 1.1 – Google Universal Search Results


Why SEO?

As 81% of online shoppers research online before buying and 60% among them start their research from search engines1, it is important to boost your organic web rankings to maximize your search engine visibility especially from popular search queries.

Although you can achieve your search engine visibility through SEM, CPC (Cost Per Click) inflation rate is getting higher and higher over years which meant the cost of keeping your search engine visibility getting higher, not to say the continuous investment in sustaining this visibility.

Moreover organic search listing are more trustworthy than advertised (paid) listing to internet shoppers.

For some industries bounded by legal regulations, any form of advertising including SEM is restricted.   These industries are mostly but not limited to Medical field, pharmaceuticals, etc.


Who does SEO for you

If you don’t have an in-house expert, you have to source an agency or SEO consultant to help with this.  There are a long list of criteria of evaluating your SEO agency or consultant.  However among these, the most important criteria is to make sure they are applying white hat SEO tactics.  In upcoming articles, we shall explain more black hat Vs white hat SEO tactics, as well as steps to evaluate your SEO agency and consultant.  Stay tuned or subscribe below to make sure you receive our eNewsletter

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Digital Progression

An Omnichannel approach of Integrated leveraging on Audience big data in every stage of the consumer buying funnel is the mega trend of digital marketing.

Take the Professional Diploma in Digital Marketing & Earn the Globally Recognized Certification and Industry Validated Recognition from Digital Marketing Institute (DMI) based in Dublin, Silicon Valley of Europe

Additional benefit of taking the course with DIGICOM Academy, the authorized partner of DMI – An Extra 6 Hours of Step by Step Dashboard Training on Ad and Technical Platforms

Certified Digital Marketing Course

On the one hand, marketers can now reach consumers anywhere, at any time. And because more and more channels are “addressable,” the data needed to track touchpoints in the consumer journey and personalise individual experiences is in limitless supply. Yet on the other, turning this fragmented, often disparate data into a complete and usable picture of individuals and the influence of each touchpoint can be a hard task; especially when marketers use outmoded methods that measure performance within channel silos or give all of the credit to the last touchpoint experienced by a consumer before converting.


Since then, the development of new technologies – from smartphones and wearables to intelligent personal assistants – has only increased consumer demands for speed and convenience. With the emergence of these devices have come even more ways for individuals to view content, browse products, and connect with brands. In fact, the average consumer uses three of their seven smart devices daily, and 79% even switch from one screen to another mid-activity.


The advent of the internet didn’t just create the “always-on” consumer; it also signaled the end of marketer control over communication. Where previously brands could project messages via a one-way funnel — be that radio, TV, or print — the web allowed consumers to interact with brands according to their own pace and agenda.  It also enabled a continuous, two-way dialogue between brands and consumers through a wider range of touchpoints.


For some marketers, digital disruption has moved too quickly. Alongside opportunities to engage specific audiences, there are also new challenges. With so many touchpoints, it’s become increasingly difficult to follow consumers across channels and devices, and even harder to determine which marketing and advertising campaigns are effective. Little wonder then that 40% are struggling to demonstrate return on investment.


Consider this: in 1995, there were 16 million internet users worldwide; today that figure tops four billion. Mass web adoption has driven improvements from healthcare to financial services, but along with this innovation has come higher expectations among consumers for personalised communications, products, and services.


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Digital Marketing Institute Partner

DIGICOM Academy is proud to be the authorized educational partner of Digital Marketing InstItute (DMI)  in Hong Kong and Greater China.  Based in Dublin, The Digital Marketing Institute (DMI) offers the most widely taught set of certification standards in digital marketing and selling for learners, educators and industry. With over 18,000 graduates across 100 countries worldwide, the Digital Marketing Institute have trained more professionals to a single education standard than any other certification bod