In 2019, a separate mobile marketing strategy is no longer a good idea to any marketer. Having said that, we do not mean to say mobile is not important. It is the reversal that today mobile traffic has now surpassed that of desktop leading to distinction between devices getting less and less significant. Here 3 […]
Tag Archives: Digital Advertising
Programmatic will dominate the digital display advertising scene by 2020
Marketer predicts that more than $46 billion will go to programmatic advertising in the US this year. By 2020, 86.2% of all digital display ads will be bought via automated channels. US Programmatic Digital Display Ad Spending, by Transaction Method, 2016-2020 (billions, % change and % of total programmatic digital display ad spending) Programmatic channels […]
Digital Marketing no more a standalone discipline
Stepping into 2019, this is a global trend of media usage habit shifting from offline to online channel together with the emergence of connected TV. The boundary between #digital marketing and traditional marketing will become more blur. And we shall see digital marketing function will not be a separate discipline from the overall marketing functions. […]
3 Different Meanings of “Keywords”
In the context of #digital marketing, Keywords have different definitions in different digital channels or targeting options 1) Keywords in Search: – The search query that triggered your web listing in the SERPs in both organic or paid search 2) Contextual Keywords in Display advertising (Ad Network, Ad Exchange or DSP): – A targeting option […]
20 Best Digital Marketing Tools You Should Consider In 2019
Before we start our journey from target audience segmentation and buyer persona build-up, qualitative and quantitative #digital marketing research is the crucial pre-requisites. Here are the 20 best digital marketing research tools you should consider in 2019 on audience research, competitive intelligence, marketing landscape insights and more. Canva allows users to make use of customized […]
Brand Safety in 5 Levels
Brand Safety in display advertising is the measures to protect your brands from exposing to inappropriate content. Over the years, I also saw brands overlooked to put brand safety in place in their display advertising campaign resulting into big catastrophe. Brand safety can usually be put in place in the programmatic ad platform by excluding […]
Target Segmentation and 11 Buyer Persona Tools
A successful digtal marketing strategies start with target audience segmentation. The division of the audience into granular segments based on demographics, psychographics and technographics facilitates digital marketer to focus on the segment that aligns with their Unique Selling Proposition (USPs). Upon the selection of the target audience segment, digital marketer will project a buyer persona […]
Gain insights into your traditional linear TV campaigns in DV360
By linking a YouTube channel where you post TV ads, you can explore key metrics and audience data about your recent airings on TV Ad Explorer within the DV360 platform. With this deeper insight into traditional TV performance, you can inform the strategy of your digital campaigns. Audience data you can get includes genders, age, […]
Digital Marketing Consumer Journey
Consumer Buying Cycle or Customer Journey in marketing context are the mental flow processes of audience going through from need recognition and product awareness; and then interest; and finally being converted into a buyer and brand advocate. This buying cycle or sometimes referred as a sales funnel are usually in reverted triangle; as audience size […]
Programmatc Audio Ad Formats – New Kid on the block
This is an exciting addition to #digital advertising that was only enabled quite recently in programmatic platforms. Brand marketers can now leverage on the power of audio messaging to connect with audience; and reach the objectives of brand recall, brand interest and sales ROI. Google’s DV360 is one of the programmatic platforms that move to […]