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DIGICOM – Digital Marketing Course Provider – Page 7 – SEO, SEM, Social Media Advertising, Digital Advertising with Programmatic Buy

Lookalike modelling: the ad industry technique demystified | Media Network | The Guardian

“Through the DIGICOM platform, we were able to generate north of HK$600,000 in revenue and 1600+ sales at a ROAS of 10+ during one single quarter; through programmatic advertising and creative targeting Strategy” This is the compliment from our client on programmatic advertising, Hong Kong Rugby Union.

Email to us to get a case study!

Programmatic Advertising is good at generating both brand awareness and conversions. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the #digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 5 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

This is a very complex process, demanding rigorous methodology and huge amounts of computational power, but the end result is hugely advantageous: find people who behave in the same way as your customers, but who haven’t bought your product yet.

 

So what does a lookalike model actually look like? Say a washing machine manufacturer is having a sale and wants to encourage online purchases. We’d place a pixel on the sale confirmation page and analyse the behaviour that purchasers have undertaken elsewhere on the web (completely anonymously, of course). This group is analysed in order to reveal online behaviours that rank most highly amongst people with a propensity to buy washing machines.

 

Lookalike modelling is critical in programmatic buying – it’s the methodology advertisers use to define the users they’re after on ad exchanges. Yet there’s a distinct lack of transparency about how it’s done, consequently, it’s an area often least understood by #media buyers and owners.

 

This is particularly true in media planning and buying where technology and automation (aka ‘programmatic buying’) is burgeoning. So, I’ll aim to demystify the science behind one crucial approach in this field – the ‘lookalike’ model.

 

Marketers are bombarded with a bewildering amount of technology and science purporting to help them advertise more effectively. Whilst many of these may help there’s little doubt it’s harder for marketers to ‘look under the hood’ to assess whether these really deliver the right audiences they claim to.

 

 

The Search Engine Market Share in China – 2018 – Marketing China

Baidu is still the major player accounting for the largest market share in search volume. Nevertheless there are emerging search engines in China which is gaining more popularity. 360 Search is one of these, however still more popular on desktop device. Another emerging search engine to keep an eye on is Shenma.

Search Marketing is only one of the media touchpoint in the consumer journey, more targeting to the advocacy stage in the buying cycle. To maximize the results of #digital marketing, a omnichannel media strategy is recommended. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard the audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

360 Search is the third largest Chinese search engine with 3.67% of market share. 360 Search is the Chinese version of Bing. 360 Search holds nearly 30% of the desktop search market share. Their main target is the small and medium business that are looking for advertising solutions. This strategy attracts a lot of small businesses that cannot support the expensive ad services on Baidu. Moreover, Qihoo360 only has a few advertisements, and the competition so rude as on Baidu. So this is a big opportunity for small and medium businesses.

 

Launched in 2004, Sogou is the second largest Chinese search engine with 6.67% of market share. Sogou (sogou.com) , owned by internet company Sohu, operates in the search engine market and offers a large game of Internet value-added services with the Web games. Primary products such as Sogou Pinyin input, and Sogou Web Directory. Last August, Sogou announced that its plan to focus on artificial intelligence and natural language processing for building a next-generation search engine, in order to become an “innovator and pioneer in artificial intelligence in China”.

 

Even if Google dominates search engine market in the US with nearly 65% of the market, Baidu came and changed the game, with over 80% of search engine in China.

 

In 2000, Li founded Baidu ( www.baidu.com) , the Chinese’s dominant search engine. The most important thing to understand about Baidu is that, it actually has the biggest market share of the Internet-search market in China. Baidu definitely won the Chinese search engine market, with more than 80% of market share. That’s incredible! If you still have a doubt about the importance to get visibility on Baidu, you have to review your position.No more Google here. If you’re in the US and need to look something up online, of course you will likely to use Google, but for someone in China is to use Baidu.

 

The total revenue of search engine market in China is 20.374 billion yuans this year, an increase of 29.21%  led by Baidu, Sogou, and 360 search. In 2018, Baidu is still the leader of China’s search engines market with 80% of market share, followed by Sogou with 6.63% and 360 Search 3.27%.

 

 

SEO Web Design vs Website Development | Website Redesign Tips

There are many issues on development tools, website design , IA, website architecture, web copy content, programming during #website development which will affect the organic searchability of your website upon launch. If you are planning a website revamp project, it is recommended that the website development process is led and driven by an #SEO expertised project manager.

Email to us to get a free website development consultancy session!

A beautiful website alone will not earn you much website traffic or sales revenue. A holistic digital marketing strategy and tactful implementation is your answer to increase sales revenue. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

Fall is the perfect time for organizations to review and evaluate their online marketing strategy and the impression of the website design and experience. If your website is less than stellar, your company is at a competitive disadvantage. As a marketing manager, one of the most direct ways to improve your company’s brand reputation and potential for success is to ensure your organization’s website is visually impressive , intuitive and interesting to visit. Now is the time to make plans for a better website next year.

 

SEO web design is the process of designing a website that is visually appealing and simple to use as well as developed with #search engine optimization best practices.

 

What good is a website if it cannot be found in the search engines? What good is a website if the user experience is poor and visitors leave the website immediately? In some cases, not having a website is probably better than having a website design that is so poor as to leave visitors with a negative view of your organization.

 

Many first and second generation websites are more than a decade old, designed with little to no thought about website optimization, in terms of both search engine optimization and user engagement optimization. So what? What is web optimization and why is it needed?

 

You are the marketing manager for your company and tasked with rebuilding your company’s website; however, you have no online marketing experience and have no idea what to look for or who to hire to build your website. Perfect, this article is for you and will help the inexperienced internet marketer better understand SEO services and the questions to ask when hiring a website design company.

 

 

Facebook quietly removes ad filter to target users based on their relationship preferences – Marketing Land

Most of you may be well aware that facebook algorithm started to skew towards paid traffic since 7 or 8 years ago. Today average facebook posts yield near to 0% of organic reach to your friends, followers or target audience. Social Media Marketers have to spend advertising dollars to promote the reach and exposure of their promotional message. In the facebook advertising arena, we shall keep you posted with the latest update on targeting change or paid algorithm change.

Email to us on latest update on Facebook advertising or #Digital Marketing.

A holistic digital marketing strategy and tactful implementation is your answer to increase sales revenue. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 5 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

A spokesperson for the Gay and Lesbian Alliance Against Defamation (GLAAD) told BuzzFeed that Facebook’s decision to remove the identity-based targeting option could prevent malicious behavior targeting the LGBTQ community. But Calvin Stowell, the chief growth officer for The Trevor Project — a nonprofit organization to help save suicidal LGBT youth — told BuzzFeed that Facebook’s decision to remove the ad filter has made his job more difficult.

 

“Based on feedback from our community and outside experts, we’re removing the ability for organizations to target people based on the ‘interested in’ information from their profiles,” says Facebook’s product management director, Mary Ku.

 

According to Facebook, the site is consistently in contact with privacy, civil rights, consumer and LGBTQ groups on a wide range of topics and is committed to reviewing its ad targeting options.

 

BuzzFeed reported this week that the ad targeting option was removed last month, but Facebook made no public statement announcing advertisers could no longer use the “interested in” filter.

 

Facebook has quietly removed an ad filter that enabled advertisers to create campaigns targeting users based on their relationship preferences. The filter allowed advertisers to target people based on information from the “interested in” detail on their user profile. Users can select if they are interested in “women” or “men” — making it possible to build a campaign around a person’s sexual orientation.

 

 

Google Search Engine Share

Google in most countries account for a majority of market share in search volume. The very few countries that Google is not a major player are China (Baidu), S. Korea (Naver), and Russia (Yandex). This explained why in our previous blogs, we spent much focus on Google #SEO and its algorithms.

Email to us for a free SEO audit on your website!

Search Marketing is only one of the media touchpoint in the consumer journey, more targeting to the advocacy stage in the buying cycle. To maximize the results of #digital marketing, a omnichannel media strategy is recommended. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard the audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

The Statista Global Consumer Survey offers a global perspective on consumption and media usage, covering the offline and online world of the consumer. The new tutorial video shows all functionalities and illustrates how you can use the DIY analysis tool effectively.

 

Just in time for the start of the new Premier League season, Statista launches the European Football Benchmark: The first football study that compares the 5 big European leagues from a fan’s perspective. Find out everything about the Premier League, its clubs, sponsors and fans.

 

The world is waking up to the environmental impacts caused by plastic waste, and the European Union is declaring war on single-use plastics. This statistic dossier provides an overview of plastic waste generation, recycling and treatment and plastic marine waste in Europe.

 

This feature is limited to our corporate solutions. Please contact us to get started with full access to dossiers, forecasts, studies and international data.

 

Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.

 

 

Website Relocation Checklist for SEO (Search Engine optimization)

Website migration doesn’t mean relocation of your web content to a new website address, it also involves transferring the accumulated #SEO scores and organic web rankings from the old website to the new website at page-to-page level. If you are planning a website revamp project, it is recommended that the #website development process is led and driven by an SEO expertised project manager.

Email to us to get a free website development consultancy session!

A beautiful website alone will not earn you much website traffic or sales revenue. A holistic #digital marketing strategy and tactful implementation is your answer to increase sales revenue. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

A well-planned and monitored migration shouldn’t permanently affect your traffic, but you should plan for a temporary dip. For that reason, it’s best to perform the migration during a slow part of the year, assuming that there is some seasonality to your site’s performance. A site migration during or shortly before the holidays is always a bad idea. While the goal should always be to avoid losing any traffic, it’s important to make sure that if you do lose traffic, you lose it when business is already slow.

 

Never do a site migration without first testing everything on a test server. Verify that the redirects work properly, and do all of the checks that follow in private before going public. Trying to do it all in one go without testing is bound to lead to errors, and if the mistakes are bad enough, they can set your site back by weeks.

 

Still, that is only the best-case scenario. The reality is that site migrations, in and of themselves, typically offer little to no SEO benefit and do not eliminate search engine penalties. (That is why SEOs often use site migrations as an opportunity to make SEO improvements, like streamlining the site structure, fixing broken links, consolidating redundant pages and making content improvements.)

 

A site migration will almost always result in a temporary loss of traffic — Google needs time to process the change and update its index accordingly. A carefully executed site migration can minimize traffic fluctuations, and in a best-case scenario, Google will ultimately treat the new site as if it were the original.

 

Changing your domain name or implementing HTTPS can be a great business move, but if you fail to consider how search engines will react to this move, you are almost certain to take a major hit in organic search traffic.

 

 

The growing location based marketing opportunity – and how to capture it | ITProPortal

“Through the DIGICOM platform, we were able to generate north of HK$600,000 in revenue and 1600+ sales at a ROAS of 10+ during one single quarter; through programmatic advertising and creative targeting Strategy” This is the compliment from our client on programmatic advertising, Hong Kong Rugby Union.

Email to us to get a case study!

Programmatic Advertising is good at generating both brand awareness and conversions. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the #digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 5 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

The technology is now in place to be able to link a specific advertising creative to a specific location.  Every potential customer who is close to a particular shop will then only see the dynamic creative developed to reach potential customers around that specific shop. The right offer can be delivered using relevant images, animations, videos or native ads. Then, granular reporting can be made available immediately, showing impressions, clicks and post-click engagement at POS level.

 

Targeting can now be based on elements around a user’s location and surroundings, in addition to app context and other influencing factors. To target based on interests, you can target areas where you are most likely to find users interested in your products, for example, airports if you are looking for air travellers.

 

Those with a few stores can send users messages based on their locations, then either drive traffic to store or route them to a mobile app or call centre retailing presence. For advertisers with no physical presence at all, geo-fenced campaigns can still be useful, as they allow them to find their audience.

 

There are highly effective ways to realise the full promise of mobile to generate traffic through location based mobile advertising. It’s a perfect strategy for bricks and mortar retailers with many stores, as campaigns can be focused on point of sale with links to directions and special offers etc., and it’s also a highly effective option for those with just a few physical stores.

 

Mobile continues to gather pace in pursuit of desktop and it’s due to overtake it very soon. An often overlooked but related opportunity to this is the potential of geo-fencing technologies and drive-to-store strategies.

 

 

Top 5 Ways Responsive Web Design Benefits Your SEO

“Mobile First” is one of the major Google aglorithm change recently. Make sure your website is responsive and mobile optimized.

Email to us for a free #SEO audit on your website!

Search Marketing is only one of the media touchpoint in the consumer journey, more targeting to the advocacy stage in the buying cycle. To maximize the results of #digital marketing, a omnichannel media strategy is recommended. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard the audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

In spite of the premonitions from the industry as well as published statistics, many still have not responded well to a basic and obvious demand – responsive web design.

 

Neither of these observations would have taken web designers and marketers by surprise. And yet, the slow response of both business and the online industry to the new state of the web is a little baffling.

 

As published in late 2016, we also saw that, of those people who only use one type of device, twice as many are using smartphones over desktop computers.

 

The web has moved forward at an incredible rate over the past year. Among the many changes, the inevitable happened. Mobile web browsing overtook desktop as the device of first choice for internet users.

 

In this environment, responsive design is no longer an innovation. Instead, it has become a standard component of any SEO plan, regardless of industry.

 

 

Why building websites in WordPress is a bad idea? | GBKSOFT Blog

On top of Content Management System (CMS) system (no matter open sourced like Work Press or custom built, there are many issues on website design , IA, website architecture, web copy content, programming during #website development that will affect the organic searchability of your website upon launch. If you are planning a website revamp project, it is recommended that the website development process is led and driven by an #SEO expertised project manager.

Email to us to get a free website development consultancy session!

A beautiful website alone will not earn you much website traffic or sales revenue. A holistic #digital marketing strategy and tactful implementation is your answer to increase sales revenue. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-demand online course

Extending the functionality of your WP website is very easy – you just need to install plugins. The market is full of different plugins, that can add any needed function to your website. But don’t be so happy, installing numbers of them to your page. The sad truth is plugins slow down your website, and the more plugins you install, the slower your site will work. Also, plugins can come into collision and stop working together. When you download plugins, made by different vendors, they don’t always collaborate with each other and you might lose functionality instead of obtaining it. That’s why sometimes you need to spend time and money on customization tuning each plugin in order to fit your website.

 

The weak point of such themes emerges when you download the theme and find out that it does not suit your brand identity as it supposed to do. Moreover, when you insert your media files, the template doesn’t look so “premium” and stylish as it used to at the preview (designers of premium themes spend hours to find the pictures from photobanks that match each other perfectly). And later, when you decide to customize the bought theme, you have to hire a developer, even if you tried to avoid it in the very beginning. If the chosen theme contains too many functions, that you will not use, be prepared to get the extremely slow website.

 

offers a great variety of website’s designs called Themes. Theme is a front end styling of your website, which is installed into your WordPress account. It contains color scheme, widget locations, page templates(layouts), fonts and other stylistic details. Generally, free themes propose simple design and limited functionality and premium themes include more features together with stylish design.

 

Originally, WordPress was built like a platform for blogging. In the very beginning, when you install WordPress, the basic function available to you are adding new posts, sharing them via social media and creating the static pages. This native functionality is enough for blogs or simple company websites. But if you want to develop the custom and functional #web platform you have to forget about using WordPress for a business website.

 

WordPress is known to be the most frequently used CMS on the web. Nowadays, 28.5% of websites are built on this platform. But why is it so popular and is WordPress good?

 

 

Black Hat SEO & Shadow Domains To Avoid

Shadow Domains is one of the black hat methodologies as mentioned in my previous blog. With black hat #SEO tactics, client was running the risk of being penalized by Search Engines or all web rankings gone when they changed the SEO service suppliers – in exchange of the short term benefits of seeing web rankings boost overnight with a literally lower price.

Email to us for a free SEO audit on your website!

Search Marketing is only one of the media touchpoint in the consumer journey, more targeting to the advocacy stage in the buying cycle. To maximize the results of #digital marketing, a omnichannel media strategy is recommended. The prevailing trend among traditional and digital marketers are to understand the operation / execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard the audience big data.

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 6 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.

Click to enroll in classroom course
Click to enroll in live webinar course
Click to enroll in on-deman

Search engine ranking is a numbers game, and Webmasters can create hundreds of shadow domain sites, all hosted separately that flood the search engines with thousands of phantom pages. This method is especially popular in highly competitive fields such as finance, pharmaceutical drugs, gambling and adult content. See

 

There are programs that create shadow domains automatically, such as the very comprehensive shadowMaker from fantomaster.com GmbH (www.fantomaster.com). ShadowMaker generates self-contained, independent websites for its customers with sophisticated scripts that differentiate people from spiders and redirect bona fide users. The scripts use a spider database that contains the spider’s IP address and attributes, and fantomaster.com updates the database several times daily.

 

The key to an effective shadow domain is the ability to redirect a human to the real Web page upon arriving on the phantom page, while letting the search engine spider scan the page.

 

A website set up for search engine spiders rather than humans. Shadow domains are indexed by the search engines just like all other sites on the Web, except the shadow domain is not for human visitors, and its content would look like gibberish. Pages are loaded with extra keywords that make the page look like top-notch content to the spider and help rank the page higher in the search results. Also called a “cloaked” site, the pages are known as “phantom pages.”

 

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