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Lookalike modelling: the ad industry technique demystified | Media Network | The Guardian

“Through the DIGICOM platform, we were able to generate north of HK$600,000 in revenue and 1600+ sales at a ROAS of 10+ during one single quarter; through programmatic advertising and creative targeting Strategy” This is the compliment from our client on programmatic advertising, Hong Kong Rugby Union. Email to us to get a case study! […]

The Search Engine Market Share in China – 2018 – Marketing China

Baidu is still the major player accounting for the largest market share in search volume. Nevertheless there are emerging search engines in China which is gaining more popularity. 360 Search is one of these, however still more popular on desktop device. Another emerging search engine to keep an eye on is Shenma. Search Marketing is […]

SEO Web Design vs Website Development | Website Redesign Tips

There are many issues on development tools, website design , IA, website architecture, web copy content, programming during #website development which will affect the organic searchability of your website upon launch. If you are planning a website revamp project, it is recommended that the website development process is led and driven by an #SEO expertised […]

Facebook quietly removes ad filter to target users based on their relationship preferences – Marketing Land

Most of you may be well aware that facebook algorithm started to skew towards paid traffic since 7 or 8 years ago. Today average facebook posts yield near to 0% of organic reach to your friends, followers or target audience. Social Media Marketers have to spend advertising dollars to promote the reach and exposure of […]

Google Search Engine Share

Google in most countries account for a majority of market share in search volume. The very few countries that Google is not a major player are China (Baidu), S. Korea (Naver), and Russia (Yandex). This explained why in our previous blogs, we spent much focus on Google #SEO and its algorithms. Email to us for […]

Website Relocation Checklist for SEO (Search Engine optimization)

Website migration doesn’t mean relocation of your web content to a new website address, it also involves transferring the accumulated #SEO scores and organic web rankings from the old website to the new website at page-to-page level. If you are planning a website revamp project, it is recommended that the #website development process is led […]

The growing location based marketing opportunity – and how to capture it | ITProPortal

“Through the DIGICOM platform, we were able to generate north of HK$600,000 in revenue and 1600+ sales at a ROAS of 10+ during one single quarter; through programmatic advertising and creative targeting Strategy” This is the compliment from our client on programmatic advertising, Hong Kong Rugby Union. Email to us to get a case study! […]

Top 5 Ways Responsive Web Design Benefits Your SEO

“Mobile First” is one of the major Google aglorithm change recently. Make sure your website is responsive and mobile optimized. Email to us for a free #SEO audit on your website! Search Marketing is only one of the media touchpoint in the consumer journey, more targeting to the advocacy stage in the buying cycle. To […]

Why building websites in WordPress is a bad idea? | GBKSOFT Blog

On top of Content Management System (CMS) system (no matter open sourced like Work Press or custom built, there are many issues on website design , IA, website architecture, web copy content, programming during #website development that will affect the organic searchability of your website upon launch. If you are planning a website revamp project, […]

Black Hat SEO & Shadow Domains To Avoid

Shadow Domains is one of the black hat methodologies as mentioned in my previous blog. With black hat #SEO tactics, client was running the risk of being penalized by Search Engines or all web rankings gone when they changed the SEO service suppliers – in exchange of the short term benefits of seeing web rankings […]