The beauty of #digital marketing are results forecast before the campaign; and measurable and trackable results after the campaign as well as optimization over time to enhance the business results. DIGICOM adopts performance based approach of digital marketing. Objectives are translated into quantitative Key performance Indicators, say nos of views, web traffic, sales and revenue. […]
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Moz – Google Algorithm Change History
Today Google’s algorithm governing the organic web rankings results is shaped by numerous big and small algorithm changes over the last two decades. Some major big changes of Google Algorithm are also known as Google Dance. Despite of the numerous Google Dances over the years, one underlying principle governing Google Algorithm which has never changed […]
5 reasons why single page website are bad for SEO
One page design layout is recent trend of website design. However it may not be good to #SEO because less focus on one single keyword theme (unless your entire website only focus on one keyword theme). Other non-SEO friendly elements include slower page load time. On top of web page design layout, many issues on […]
Introducing Google Marketing Platform
“Through the DIGICOM platform, we were able to generate north of HK$600,000 in revenue and 1600+ sales at a ROAS of 10+ during one single quarter; through programmatic advertising and creative targeting Strategy” This is the compliment from our client on programmatic advertising, Hong Kong Rugby Union. Email to us to get a case study! […]
SEO Driven Website Design
There are many issues on development tools, website design , IA, website architecture, web copy content, programming during #website development which will affect the organic searchability of your website upon launch. If you are planning a website revamp project, it is recommended that the website development process is led and driven by an #SEO expertised […]
Facebook’s Revamped Ads Manager Will Include Features From Power Editor – Adweek
facebook revamped ads manager and there will be no more power editor whose features were merged into facebook ad manager. Indeed #facebook advertising is indeed one of the channel of #digital marketing. The beauty of digital marketing are results forecast before the campaign; and measurable and trackable results after the campaign as well as optimization […]
Are Press Releases Still Good for SEO?
Primary objective for press release distribution is still to get wider reach to journalists and news reporters. In parallel we can add #SEO friendly elements to our press release to serve the dual purpose of SEO and awareness of journalists. Email to us for a free SEO audit on your website! Search Marketing is only […]
Mobile Optimization for SEO – Search Engine Journal
Mobile Optimization became one of the important web ranking factors on Google #SEO. since some years ago. Indeed there are many issues on development tools, website design , IA, website architecture, web copy content, programming during #website development which will affect the organic searchability of your website upon launch. If you are planning a website […]
Programmatic TV is the future: Here’s how to capitalize on the opportunity – Marketing Land
“Through the DIGICOM platform, we were able to generate north of HK$600,000 in revenue and 1600+ sales at a ROAS of 10+ during one single quarter; through programmatic advertising and creative targeting Strategy” This is the compliment from our client on programmatic advertising, Hong Kong Rugby Union. Email to us to get a case study! […]
A comprehensive guide to SSL certificates – Search Engine Land
Website Trustworthiness is a major criteria of #SEO ranking factor. Installation of SSL certificates to enable a URL beginning with “https://” is definitely an additional score to your SEO. Email to us for a free SEO audit on your website! Search Marketing is only one of the media touchpoint in the consumer journey, more targeting […]