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5 Ways to Optimize SEO after Google RankBrain

RankBrain is a component of Google’s core algorithm which uses machine learning (the ability of machines to teach themselves from data inputs) to determine the most relevant results to the “intent” behind the search queries, not the search keywords itself. In keywords with ambiguous or multiple meanings such as “apple” as fruit or a computer […]

Performance Marketing – 3 Pillars

#Digital Marketing or Online Marketing also gives birth to the concept of #performance marketing. Performance marketing give the most benefit to conversion based advertising campaigns. The 3 pillars of Performance marketing are: (i) Innovative prospecting and remarketing strategies (ii) Deep insights on Audience data (iii) Indepth analysis of campaign data and attribution reporting data for […]

Alphabet soup in Digital Marketing or Programmatic Advertising: A look into DMP, DSP, SSP, RTB, DBM and DCM

In #Digital Marketing and Big Data era, a digital marketer comes across many #acronyms. Here in these article, we shall share the definitions of acronyms like DMP, DSP, SSP and RTB. On top of that I would like to add DBM and DCM as I came across some digital marketer who might be confess with […]

5 Major Google Algorithm updates Summarized in the Past 2018

In this article, we share 5 Major Google Algorithm updates in 2018 that you should focus on. On top of this list, I would also like to add Google RankBrain, which is always regarded as the third important update at this moment. Google RankBrain will be further elaborated in the coming blog posts.Check how suited […]

The face behind Google’s organic search team

As mentioned Matt Cutts as the face behind Google’s organic search team left Google in 2016; and being replaced by Danny Sullivian who became the public face of Google organic search team. Matt laid the foundations of earlier Google organic web ranking’s principle i.e. promoting relevancy being the central theme for all organic ranking algorithms […]

Artificial Intelligence (AI) – Future Digital Marketing Trend

Artificial intelligence marketing is the future trend in #Digital Marketing. It is a form of marketing leveraging artificial intelligence concept and model such as machine learning and software algorithm based on big data instead of human learning and reasoning across all touch points in the consumer journey to achieve marketing goals. The derived benefit is […]

Programmatic Media Buy – 2 Definitions

#Programmatic buy in its broad sense is any advertising format which involves the use of automation software and machine learning technology. And Programmatic buy in its narrow sense is the advertising format using automation software and machine learning in display and video advertising on Demand Side Platform (DSPs) Real-time bidding (RTB) is a the sould […]

6 Types of SEO Other than Website SEO

#SEO is referring achieving higher ranks in search engines results page (SERPs) without paying any advertising dolllars. In normal sense, we are referring to website in static pages. However apart from SEO in this conventional inference, there are 6 other varieties of SEO listed as below: 1) Dynamic SEO – SEO for database driven website […]

5 reasons you should have SEO BEFORE planning your website.

Brand owners launch a professionally looking website and then planned for their promotion. #SEO may be the starting point of their promotion. And then they found out the website is not SEO friendly from the aspect of on-page optimization and technical optimization. Some of these non-SEO friendly elements can be rectified without a big modification […]

3 Major Changes in Rebranding of Google Ad Products

On Jun 2018, Google announced rebranding their self-served biddable ad platforms. First, Google adWords, a product for SMEs launched in 2000 for search engine advertising, Google Display Network (GDN) ad placements, and youtube advertising are renamed as Google Ads. The new link to access the platform will be ads.google.com Second, DoubleClick, an enterprise-level product bought […]