Meta Descriptions are no longer an important factor on organic web rankings, but only have more impact on CTR%. Many web developer who claimed that their website include #SEO for FREE might only mean they fill out the meta keywords or other meta tags. Moreover mostly the keywords filled up in the meta tags may […]
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6 Reasons Digital Marketing Is Moving In-House
The beauty of #digital marketing are results forecast before the campaign; and measurable and trackable results after the campaign as well as optimization over time to enhance the business results. DIGICOM adopts performance based approach of digital marketing. Objectives are translated into quantitative Key performance Indicators, say nos of views, web traffic, sales and revenue. […]
Black Hat Vs White Hat SEO
Understanding the difference between black hat #SEO and white hat SEO will give you a good judgement to evaluate SEO agency. DIGICOM adopts only white hat SEO approach from keywords research, website audit to onsite and offsite optimization and ongoing reporting. It reduces the risks of penalization by Search Engines in black hat methods. And […]
Official Google Webmaster Central Blog: Google does not use the keywords meta tag in web ranking
Meta Keywords are no longer an important factor on organic web rankings. Many web developer who claimed that their website include #SEO for FREE might only mean they fill out the meta keywords or other meta tags. Moreover mostly the keywords filled up in the meta tags may not be out of results of keywords […]
Introducing Google Marketing Platform 360
“Through the DIGICOM platform, we were able to generate north of HK$600,000 in revenue and 1600+ sales at a ROAS of 10+ during one single quarter; through programmatic advertising and creative targeting Strategy” This is the compliment from our client on programmatic advertising, Hong Kong Rugby Union. Email to us to get a case study! […]
Media Buying 101: What Is Programmatic Buying?
“Through the DIGICOM platform, we were able to generate north of HK$600,000 in revenue and 1600+ sales at a ROAS of 10+ during one single quarter; through #programmatic advertising and creative targeting Strategy” This is the compliment from our client on programmatic advertising, Hong Kong Rugby Union. Email to us to get a case study! […]
Matt Cutts officially resigns from Google – Search Engine Land
Matt Cutts though left Google in 2016, is one of the major figures who shaped today’s Google #SEO algorithm. To secure impartiality in Google organic web ranking free from advertisers’ influence, the Google’s Team of Search Quality previously led by Matt works independently; and is in a good position to claim themselves as Google SEO […]
Why Flash is not good for SEO?
The fact that a fully flash built website or a web page with a large portion of flash is harmful to SEO has been known for some years. Apart from flash, many issues on website design layout, IA, website architecture, web copy content, programming during #website development will affect the organic searchability of your website […]
What Is Performance Marketing
The beauty of #digital marketing are results forecast before the campaign; and measurable and trackable results after the campaign as well as optimization over time to enhance the business results. DIGICOM adopts performance based approach of digital marketing. Objectives are translated into quantitative Key performance Indicators, say nos of views, web traffic, sales and revenue. […]
3 Step SEO Methodology and 22 Essentials of SEO Basics
#SEO is to boost your organic web rankings in the Search Engine Results Pages (SERPs). 4 Step SEO Methodologies covers: (1) Research & Planning, (2) Onsite Optimization; (3) Offsite Optimization & (4) Ongoing reporting and monitoring. In view of the CPC inflation of SEM and display advertising, For industries like medical groups, pharmaceuticals, etc., online […]