Brand Safety in display advertising is the measures to protect your brands from exposing to inappropriate content. Over the years, I also saw brands overlooked to put brand safety in place in their display advertising campaign resulting into big catastrophe.<\/p>\n
Brand safety can usually be put in place in the programmatic ad platform by excluding your brands in inappropriate content in 5 levels:<\/p>\n
1) Digital Content Label – Exclude Adult content (DL-MA), Audiences with parental guidence (DL-PG) or Mature audiences (DL-MA)
\n2) Sensitive content categories – Exclude adult, gaming, alcohol, violence, accidents, tragedy, political sensitive and more
\n3) Placements level (Blacklist Specific URLs or apps with inappropriate content)
\n4) Contextual Keywords Level (Put negative keywords)<\/p>\n
You may also subscribe to 3rd party ad verification technology such as Integral Ad Science (IAS) to enforce brand safety for your ad campaigns<\/p>\n
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