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{"id":535,"date":"2019-02-19T12:00:30","date_gmt":"2019-02-19T04:00:30","guid":{"rendered":"https:\/\/www.digital-communication.com.hk\/blog\/?p=535"},"modified":"2019-02-19T12:01:43","modified_gmt":"2019-02-19T04:01:43","slug":"programmatic-vertical-audio","status":"publish","type":"post","link":"https:\/\/www.digital-communication.com.hk\/blog\/digital-advertising\/programmatic-vertical-audio\/","title":{"rendered":"Programmatc Audio Ad Formats &#8211; New Kid on the block"},"content":{"rendered":"<p>This is an exciting addition to <a class=\"expresscurate_contentTags\" href=\"https:\/\/www.digital-communication.com.hk\/blog\/tag\/digital-advertising\/\">#digital advertising<\/a> that was only enabled quite recently in programmatic platforms. Brand marketers can now leverage on the power of audio messaging to connect with audience; and reach the objectives of brand recall, brand interest and sales ROI. Google&#8217;s DV360 is one of the programmatic platforms that move to embrace this new ad format. DV30 provides the audio ad units in 15s or 30s non-skippable ad format with click URL and companion display.<\/p>\n<p><strong style=\"font-size: 1rem\">DIGICOM Academy is pleased to announce as the educational partner of Dublin based <a class=\"expresscurate_contentTags\" href=\"https:\/\/www.digital-communication.com.hk\/blog\/tag\/digital-marketing\/\">#Digital Marketing<\/a> Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.<\/strong><\/p>\n<p><strong>Learn more about our <a href=\"https:\/\/www.digicom-academy.com\/en\/digital-marketing-courses\/face-to-face-course\/digital-marketing-course-classroom\">classroom course<\/a>,<a href=\"https:\/\/www.digicom-academy.com\/en\/digital-marketing-courses\/live-webinar-course\/digital-marketing-course-webinar\"> live webinar course<\/a> or <a href=\"https:\/\/www.digicom-academy.com\/en\/digital-marketing-courses\/on-demand\/digital-marketing-course-online\">on demand course<\/a><\/strong><\/p>\n<p><strong>You may sample our <a href=\"https:\/\/www.digicom-academy.com\/en\/digital-marketing-courses\/face-to-face-course\/digital-marketing-course-one-day-trial\">One Day Trial Course<\/a> before making the decision to take the full course<\/strong><\/p>\n<p><strong><a href=\"mailto:info@digital-communication.com.hk\">Email<\/a> to us for Consultancy on Programmatic Advertising<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is an exciting addition to #digital advertising that was only enabled quite recently in programmatic platforms. Brand marketers can now leverage on the power of audio messaging to connect with audience; and reach the objectives of brand recall, brand interest and sales ROI. Google&#8217;s DV360 is one of the programmatic platforms that move to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[17],"tags":[18,13,57],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.digital-communication.com.hk\/blog\/wp-content\/uploads\/2019\/01\/istockphoto-950578100-612x612.jpg?fit=612%2C408&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.digital-communication.com.hk\/blog\/wp-json\/wp\/v2\/posts\/535"}],"collection":[{"href":"https:\/\/www.digital-communication.com.hk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digital-communication.com.hk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digital-communication.com.hk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digital-communication.com.hk\/blog\/wp-json\/wp\/v2\/comments?post=535"}],"version-history":[{"count":6,"href":"https:\/\/www.digital-communication.com.hk\/blog\/wp-json\/wp\/v2\/posts\/535\/revisions"}],"predecessor-version":[{"id":635,"href":"https:\/\/www.digital-communication.com.hk\/blog\/wp-json\/wp\/v2\/posts\/535\/revisions\/635"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digital-communication.com.hk\/blog\/wp-json\/wp\/v2\/media\/537"}],"wp:attachment":[{"href":"https:\/\/www.digital-communication.com.hk\/blog\/wp-json\/wp\/v2\/media?parent=535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digital-communication.com.hk\/blog\/wp-json\/wp\/v2\/categories?post=535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digital-communication.com.hk\/blog\/wp-json\/wp\/v2\/tags?post=535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}