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{"id":472,"date":"2019-01-15T12:00:30","date_gmt":"2019-01-15T04:00:30","guid":{"rendered":"https:\/\/www.digital-communication.com.hk\/blog\/?p=472"},"modified":"2019-01-15T12:00:37","modified_gmt":"2019-01-15T04:00:37","slug":"google-seo-algorithm-rankbrain","status":"publish","type":"post","link":"https:\/\/www.digital-communication.com.hk\/blog\/seo\/google-seo-algorithm-rankbrain\/","title":{"rendered":"5 Ways to Optimize SEO after Google RankBrain"},"content":{"rendered":"<p>RankBrain is a component of Google\u2019s core algorithm which uses machine learning (the ability of machines to teach themselves from data inputs) to determine the most relevant results to the &#8220;intent&#8221; behind the search queries, not the search keywords itself. In keywords with ambiguous or multiple meanings such as &#8220;apple&#8221; as fruit or a computer brand or a newspaper title in Hong Kong, search engines can come up to the most appropriate SERPs to the user.<\/p>\n<p>Here in this article, we share 5 ways to optimize <a class=\"expresscurate_contentTags\" href=\"https:\/\/www.digital-communication.com.hk\/blog\/tag\/seo\/\">#SEO<\/a> for the Google RankBrain. After all, web page for one keyword may not be as effective as one web page for multiple keywords under the same keyword theme.<\/p>\n<footer>\n<blockquote cite=\"https:\/\/searchengineland.com\/5-ways-seo-experts-say-optimize-rankbrain-273458\"><p>There\u2019s no question that good content is one of the most important aspects of SEO in general, or that RankBrain is amplifying the importance of quality content. And it\u2019s true that RankBrain isn\u2019t technically a ranking factor that marketers can check off on a list.<\/p>\n<p>Google announced and unleashed RankBrain, their machine learning ranking program, in 2015\u00a0\u2014 and digital marketers have been watching carefully ever since. RankBrain was referred to as a \u201ctop ranking factor,\u201d which led many to ask how to optimize for RankBrain. However,\u00a0it\u2019s not really a factor like links or mobile-friendliness.<\/p>\n<p>RankBrain technology is eerily derived from earlier G-350 technology. You may know it better as Google AdWords\u2019 Quality Score. This intelligent AdWords technology never needed external signals (e.g., links) to rank paid search ads for relevance. Soon it will be the same for organic search. The future of SEO isn\u2019t about beating another page based on content length, social metrics, keyword usage, or your number of backlinks. Better organic search visibility will come from beating your competitors with a higher than expected click-through rate.<\/p>\n<p>Google\u2019s own engineers tell me and others they don\u2019t even really understand how it works. Ultimately, the best way to \u201crank\u201d for RankBrain remains that same boring thing no one wants to hear despite it being true. Have really good, descriptive content.Danny Sullivan, Search Engine Land<\/p>\n<p>You can\u2019t optimize for RankBrain. RankBrain is a deep learning algorithm performing unsupervised learning. It\u2019s creating its own rules.AJ Kohn, Blind Five Year Old<\/p>\n<p><span style=\"font-size: 1.125rem\">Curated from <\/span><cite style=\"font-size: 1.125rem\"><a class=\"expresscurated\" href=\"https:\/\/searchengineland.com\/5-ways-seo-experts-say-optimize-rankbrain-273458\" target=\"_blank\" rel=\"nofollow noopener\" data-curated-url=\"https:\/\/searchengineland.com\/5-ways-seo-experts-say-optimize-rankbrain-273458\">5 ways SEO experts say you should optimize for RankBrain &#8211; Search Engine Land<\/a><\/cite><\/p><\/blockquote>\n<\/footer>\n<p>&nbsp;<\/p>\n<p><strong>DIGICOM Academy is pleased to announce as the educational partner of Dublin based Digital Marketing Institute (DMI) for Hong Kong and China region. Enroll in Professional Diploma in Digital Marketing certification course is globally recognized, industry validated and credit rated in the European Academic framework. Extra 5 hours of dashboard training on top of the 30 hours training are exclusivelly provided by DIGICOM Academy.<\/strong><\/p>\n<p><strong>Learn more about our <a href=\"https:\/\/www.digicom-academy.com\/en\/digital-marketing-courses\/face-to-face-course\/digital-marketing-course-classroom\">classroom course<\/a>,<a href=\"https:\/\/www.digicom-academy.com\/en\/digital-marketing-courses\/live-webinar-course\/digital-marketing-course-webinar\"> live webinar course<\/a> or <a href=\"https:\/\/www.digicom-academy.com\/en\/digital-marketing-courses\/on-demand\/digital-marketing-course-online\">on demand course<\/a><\/strong><\/p>\n<p><strong>You may sample our <a href=\"https:\/\/www.digicom-academy.com\/en\/digital-marketing-courses\/face-to-face-course\/digital-marketing-course-one-day-trial\">One Day Trial Course<\/a> before making the decision to take the full course<\/strong><\/p>\n<p><strong><a href=\"mailto:info@digital-communication.com.hk\">Email <\/a>to us for a free SEO audit.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>RankBrain is a component of Google\u2019s core algorithm which uses machine learning (the ability of machines to teach themselves from data inputs) to determine the most relevant results to the &#8220;intent&#8221; behind the search queries, not the search keywords itself. In keywords with ambiguous or multiple meanings such as &#8220;apple&#8221; as fruit or a computer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[11,12],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.digital-communication.com.hk\/blog\/wp-content\/uploads\/2019\/01\/download.jpg?fit=275%2C183&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.digital-communication.com.hk\/blog\/wp-json\/wp\/v2\/posts\/472"}],"collection":[{"href":"https:\/\/www.digital-communication.com.hk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digital-communication.com.hk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digital-communication.com.hk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digital-communication.com.hk\/blog\/wp-json\/wp\/v2\/comments?post=472"}],"version-history":[{"count":4,"href":"https:\/\/www.digital-communication.com.hk\/blog\/wp-json\/wp\/v2\/posts\/472\/revisions"}],"predecessor-version":[{"id":630,"href":"https:\/\/www.digital-communication.com.hk\/blog\/wp-json\/wp\/v2\/posts\/472\/revisions\/630"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digital-communication.com.hk\/blog\/wp-json\/wp\/v2\/media\/485"}],"wp:attachment":[{"href":"https:\/\/www.digital-communication.com.hk\/blog\/wp-json\/wp\/v2\/media?parent=472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digital-communication.com.hk\/blog\/wp-json\/wp\/v2\/categories?post=472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digital-communication.com.hk\/blog\/wp-json\/wp\/v2\/tags?post=472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}