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Primary objective for press release distribution is still to get wider reach to journalists and news reporters. In parallel we can add #SEO<\/a> friendly elements to our press release to serve the dual purpose of SEO and awareness of journalists.<\/p>\n

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Search Marketing is only one of the media touchpoint in the consumer journey, more targeting to the advocacy stage in the buying cycle. To maximize the results of #digital marketing<\/a>, a omnichannel media strategy is recommended. The prevailing trend among traditional and digital marketers are to understand the operation \/ execution sides and nuts and bolts of the digital marketing for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard the audience big data.<\/p>\n

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As technology caught up, \u201cnewswire\u201d services were created, which would syndicate these press releases much more widely than they had been previously. In many ways, this was the beginning of the information overload that we all face today.<\/p>\n

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The idea behind the release is that it would be sent to many different news media outlets and hopefully one or more of them would have a journalist contact the company for more information \u2013 to write a story about the event or advancement or to interview someone at the company.<\/p>\n

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Historically, the press release has always been a means to an end. Press releases were used as a way for companies to let journalists know about big events, such as winning an award, launching a new product, or winning a significant contract.<\/p>\n

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This, like so many questions about SEO, doesn\u2019t have an easy answer. It helps to have information on the history of press releases and what they were used for, as well as how they were once abused for SEO.<\/p>\n

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Editor\u2019s note: \u201cAsk an SEO\u201d is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next AskanSEO post!<\/p>\n

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