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“Through the DIGICOM platform, we were able to generate north of HK$600,000 in revenue and 1600+ sales at a ROAS of 10+ during one single quarter; through #programmatic<\/a> advertising and creative targeting Strategy” This is the compliment from our client on programmatic advertising, Hong Kong Rugby Union.<\/p>\n

Email<\/a> to us to get a case study!<\/p>\n

Programmatic Advertising is good at generating both brand awareness and conversions. The prevailing trend among traditional and digital marketers are to understand the operation \/ execution sides and nuts and bolts of the #digital marketing<\/a> for realistic planning strategy, better communication with vendors or inhouse execution of marketing campaigns for faster market response and better safeguard of your audience big data.<\/p>\n

DIGICOM Academy is pleased to announce as the educational partner of Digital Marketing Institute (DMI) based in Dublin. Enroll in Professional Diploma in Digital Marketing course; and earn the globally recognized, industry validated and academically credit rated certificate to advance your career. Studying with DIGICOM Academy, you got extra 5 hours on step-by-step guides of dashboard training on ad platform and technical tools taught by Digital Marketing Pioneers.<\/p>\n

Click<\/a> to enroll in classroom course
\nClick<\/a> to enroll in live webinar course
\nClick<\/a> to enroll in on-demand online course<\/p>\n<\/div>\n

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Generally, it is a catch-all term that encompasses the leveraging of big data and technology including ad networks, ad exchanges, trading desks, demand-side platforms (DSPs), supply-side platforms (SSPs), exchange-based buying of ad inventory, real-time bidding (RTB), and ad networks to serve targeted and relevant experiences to consumers across channels. On the back end of things, algorithms filter ad impressions derived from consumer behavioral data, which allows advertisers to define budgets, goals, attribution, and optimize for reduced risk while increasing ROI with ease.<\/p>\n

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But programmatic has evolved to be much more complex than this. Once exclusive to search and display ads, programmatic now includes many more mediums, like video, and can be done across multiple channels (desktop and mobile).<\/p>\n

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It\u2019s an important buzzword that many people know of and use. But let\u2019s be honest, there\u2019s a lot of confusion surrounding this term and few actually know what it means.<\/p>\n

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I\u2019m sure you hear this word thrown around quite a bit. Programmatic Media Buying \u2013 it\u2019s \u2018the future of online advertising\u2019 \u2013 a means to completely remove all manual processes in #digital advertising<\/a>.<\/p>\n

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This is the first article in an exclusive series that explores the complex world of Programmatic Media Buying. If you\u2019d like to suggest a topic, please email us.<\/p>\n

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